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You bet your bacon! NH senses a winner.

Byline: Holly Ramer

HOOKSETT, N.H. -- New Hampshire's new scratch-and-sniff lottery ticket is off to a sizzling start.

The $1 bacon-scented tickets with a top prize of $1,000 hit the market in early January. Lottery officials went with a conservative print run just in case they were a bust, but now expect the tickets to sell out within three months. Sales are far outpacing other $1 scratch tickets.

New Hampshire isn't the first state to have a bacon-themed lottery ticket, or the first to have a scratch-and-sniff ticket. But it's apparently the first to combine the two.

''You can't get better than bacon. There's gingerbread, there's peppermint, chocolate, coffee -- different states have played with different scents, but nobody had played with bacon yet,'' said Kelley-Jaye Rosberg, games manager for the New Hampshire Lottery.

The state is promoting the new tickets by bringing The Bacon Truck, a Boston-based food truck, to sites around the state to hand out free lottery tickets and strips of bacon. Those who tried both at a highway rest area Friday came away pleased, whether or not their tickets were winners.

-- The Associated Press

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Author:Ramer, Holly
Publication:Telegram & Gazette (Worcester, MA)
Geographic Code:1U1NH
Date:Jan 31, 2015
Words:188
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