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Yogen Fruz to Florida.

Yogen Fruz has announced that it has signed a master franchise agreement with Miami-based Frozenguy LLC that will bring 21 stores to south Florida over the next eight years. The agreement is part of an aggressive program to secure a major scoop of the U.S. frozen yogurt market for Yogen Fruz's signature create-your-own frozen yogurt/fruit blends. The company has granted exclusive development rights to Frozenguy LLC for all of south Florida below the TampaSt. Petersburg area, including Palm Beach, Broward and Miami-Dade counties.

"South Florida has ideal demographics for frozen yogurt stores, not to mention the kind of weather where frozen treats ate appealing year-round. This area was therefore a major target for our development efforts," said Aaron Serruya, President of Yogen Fruz. "This agreement is an important step in our plans to lead the frozen yogurt category in the U.S. and we are fortunate to have the Frozenguy LLC group help us focus on growth in this area."

The company also has master franchise agreements in the Chicago, San Francisco and Los Angeles metropolitan areas, with the first two stores opened this past month in suburban Chicago's Woodfield Shopping Center and San Francisco's Embarcadero Center. Yogen Fruz has also announced that it is opening its third Illinois store, to be located at Yorktown Center in Lombard.

The Yorktown Center Yogen Fruz is one of 30 locations expected to open across the U.S. this year. Up to 1,000 U.S. outlets are planned by 2018, from small kiosks to mid-sized inline stores and larger sit-down outlets in strip plazas, shopping malls and regional shopping centers.
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Publication:Ice Cream Reporter
Date:Jul 20, 2008
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