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Yeni Raky Continues Toward Global Brand Status at Cannes Lions International Festival of Creativity.

ISTANBUL, June 15, 2012 /PRNewswire/ --

Turkey's leading spirits manufacturing company Mey ycki continues full speed ahead toward transforming Yeni Rak? into a global brand. One of the world's most valuable brands according to a 2012 report by Impact Databank, Yeni Rak? will be featured at a host of fun-filled activities at the 59[sup.th] Cannes Lions International Festival of Creativity. Already the world's number one aniseed spirit, Yeni Rak? continues to promote rak? worldwide as Turkey's national drink.

The number one aniseed spirit in the 220 million liter market worldwide, Yeni Rak? is adding another communication platform : The Cannes Lions Festival of Creativity, which brings together the world's top advertisers, designers, marketers and trendsetters. Activities will include meyhanes, rak? tasting at the opening and closing galas, Yeni Rak? surprises on the streets of Cannes, and specially designed advertisements and promotions held throughout the festival. As a supporter of the Festival, Yeni Rak? currently reaches over fifty-five countries in Europe, the Middle East and the Americas.

After acquisition of Mey ycki by Diageo, Diageo Germany started to distribute Yeni Rak? last year in Germany, the largest rak? market outside Turkey. The "Spirit of Istanbul" ad designed for Germany was broadcast on all German TV channels, and as of July 2012, waiters in 300 Turkish restaurants in the country will receive training in rak? and rak? service.

Already counting Germany, North Cyprus, Iraq, Syria, the United States, France, Austria, the Benelux, Eastern Europe and England amoung its top export markets, Yeni Rak? is preparing for the Cannes Lions Festival of Creativity as an opportunity to go before the world's top advertising agencies.

Performances will include exciting orientale dance shows with the Yeni Rak? Fas?l Orchestra on the streets of Cannes throughout the festival. Visitors will have the opportunity to experience Turkish mezes and learn about rak? culture daily in the Yeni Rak? Lounge on the terrace of Palais de Festivals, and sample rak? at the opening and closing galas as well as the Young Lions party.

For further information please contact Zarakol Communication Services Aylin Kement Tel: +90-212-217-29-99 Tel: +90-549-761-22-22 Email: aylin@zarakol.com.tr
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Publication:PR Newswire Europe
Geographic Code:4EUUK
Date:Jun 15, 2012
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