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Yellow Pages Association Board Approves E-Billing and Electronic Tear Pages Library Initiatives.

BERKELEY HEIGHTS, N.J. -- Sub-headline should read: New ELITE(TM) component will have electronic invoicing; online directory library (sted New ELITE(R) component will have electronic invoicing; online directory library).

The corrected release reads:


New ELITE(TM) component will have electronic invoicing; online directory library

Keeping pace with the digital age, the Yellow Pages Association(SM) (YPA(SM)) today announced it will add a new invoicing component to its current ELITE(TM) national Yellow Pages advertisement order processing system that will allow directory publishers to send electronic invoices, an invoice summary statement and electronic tear pages of client ads to Certified Marketing Representatives (CMRs) - all in a standard format and easy-to-use package.

The new system will also include an online library of more than 6,000 directory titles in a password-protected search engine that has tracking and reporting capabilities.

"The new billing system will offer the ability to transmit invoices and cover bills in an industry-standard file format that can electronically feed into CMR accounting systems," said Kathy Roush, YPA vice president of operations. "Benefits include improved quality, reduced cycle time, cost-savings, and more effective and efficient media planning, all produced from a comprehensive and easy-to-use directory library source."

The directories will be searchable by several criteria, including: Yellow Pages heading, client name, state and directory. The electronic invoices will appear in CMRs' ELITE mailboxes, along with individual elements that can be downloaded.

Beta-testing will begin in fourth quarter 2005, and the system is expected to be operational by January 2006. Global Exchange Services developed and hosts the current ELITE system at its data center in Brook Park, Ohio, Data Center. The ELITE system processes more than $2 billion in national Yellow Pages orders and more than 10 million transactions annually.

"Publishers and CMRs asked for a more comprehensive system, and we have developed one that includes ordering, graphics, cover bills, invoices, proof of publication tear pages and more - all in one convenient, electronic package," said YPA President Neg Norton. "This will allow us to bring the billing processes for both publishers and CMRs in line with the current development of the ELITE Order & Graphics modules and to keep pace with the technology curve for our members. Ultimately, we plan to evolve this system to include other platforms, such as Internet Yellow Pages."

About The Yellow Pages Association

Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association (YPA) is a trade organization of a print and electronic media industry valued at more than $26 billion worldwide ($14 billion U.S.). Association members include Yellow Pages publishers, who produce leading-edge print and electronic directories - and who account for more than 90 percent of Yellow Pages revenue generated in the U.S. and Canada. Members also include international publishers, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Association has members in more than 20 countries.

Neg Norton is president of the Association. George Burnett, president and CEO of Dex Media Inc., is the chairman of the YPA Board of Directors. In addition to Dex Media Inc., board member companies include BellSouth Advertising and Publishing, SBC SMART Yellow Pages, Verizon Information Services, Yellow Pages Group, DataNational/Volt Directory Systems, R.H. Donnelley Corp., RR Donnelley & Sons Company, Wahlstrom Group, the Association of Directory Marketing and Marquette Group.

The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. For more information, please visit the YPA Web site at or call (908) 286-2380. To learn more about becoming a Yellow Pages advertiser, visit

The Yellow Pages Integrated Media Association is a Delaware not-for-profit corporation, dba Yellow Pages Association.
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Publication:Business Wire
Date:Nov 10, 2004
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