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Yearbooks signing off.

WHEN PRESIDENT GEORGE W. BUSH nominated Judge Samuel Alito to the U.S. Supreme Court in October, journalists went digging for information. A photo of Alito from his Princeton University (N.J.) yearbook appeared online along with the original text saying he intended to eventually "warm a seat on the Supreme Court."

If Alito were in college today, such an entry might never have appeared. Declining yearbook Sales have been a fact for decades, and some schools are now putting the final nails in the yearbook coffin. The University of Arizona has officially eliminated yearbooks this year after reviving the concept through a special program from Texas-based Taylor Publishing. Arizona State University has also decided to bit the brakes on yearbooks.

"I've been here 12 years, and the yearbook was never especially successful financially," says Mark Woodhams, director of Student Media at the University of Arizona. To Woodhams, a combination of factors--including online community tools, larger class sizes, and changes in the way students experience community--has led to declining yearbook sates. Many schools sell books to less than 2 percent of their senior classes.

Arvli Ward, director of Student Media for the University of California, Los Angeles, cautions against generalizing low yearbook sales. At UCLA, the books are struggling--but still alive. "If you look at different kinds of colleges, you'll find all kinds of stories," Ward says.
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Title Annotation:BEHIND the NEWS
Author:Fliegler, Caryn Meyers
Publication:University Business
Date:Dec 1, 2005
Previous Article:Sound bytes.
Next Article:Protests bubble up.

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