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Yankee Group Research Report Maps the Future of Enterprise Instant Messaging.

Business Editors/High-Tech Writers

BOSTON--(BUSINESS WIRE)--June 30, 2003

The success of enterprise instant messaging solutions is tied

directly to the integration of presence awareness and real-time

communications into other enterprise applications.

A new Yankee Group research report "Enterprise Instant Messaging is All About Integration," finds that instant messaging as a form of communications within enterprises and between enterprises and their clients, prospects, partners, and colleagues is growing steadily. But companies offering instant messaging technology and platforms are unlikely to succeed unless they understand, and execute on, the most important aspect driving increased use of this form of communications--integration with other enterprise applications.

"The killer app of enterprise instant messaging is the integration of the presence awareness functionality into other forms of mission-critical applications used inside the corporation," says Paul Ritter, program manager for Internet Business Strategies at the Yankee Group. "Our report describes the integration strategies of many of the leading players with huge stakes in the success of the EIM marketplace. Companies such as AOL, IBM Lotus, Microsoft, and Yahoo! have made enormous investments in their own technology and infrastructure and the success of their instant messaging initiatives is related to how well each of them can align with the right partners and integrate presence awareness seamlessly into a variety of other applications."


For interviews, contact Paul Ritter,


Kim Vranas, Director of Marketing, 617-880-0214,

The Yankee Group (

The Yankee Group is a global leader in technology research, analysis, and consulting. The company helps businesses understand the opportunities, risks, and competitive pressures of developing, deploying, and consuming products and services that drive communication or information exchange. Now in its fourth decade, the Yankee Group is based in Boston with offices throughout North America, Europe, Latin America, and the Pacific Rim.
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Publication:Business Wire
Date:Jun 30, 2003
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