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Yale University's health plan produces healthy-looking newsletter.

It's light. It's airy. It's happy. But it's also substantive, informative, and made-to-be-read.

That's Yale Health Care, the newsletter of the Yale University Health Services' Yale Health Plan, 1999 Silver Award winner in the organization category of The Newsletter on Newsletters annual design competition.

The downsize typeface in the nameplate and department heads, combined with a generous amount of white space, gives the newsletter a friendly, open feel. In almost all of the photos of people, they are smiling, which also lends to the publication's healthy and happy personality.

Another "fun" design element is the oversized page numbers-- 106 pts.--which fit well with the 72-pt. department heads. Both are dark blue screened to 40% for the folios and 50% for the heads.

Also note the sidebar on p. 1: it's blue, screened to only 20%, which leaves a readable contrast that many heavy-handed designers fail to achieve.

Underneath all these colorful, tasteful and effective design elements lies a bedrock of very readable serif body text, called Scala, set 10 pts. over 12. Coupled with the 3-column grid, the body text refreshingly contrasts with the more light-hearted graphics.

Speaking of the text, Yale Health Care's content is a healthy mix of detailed information (the lead story on repetitive strain injuries, for example, runs about two pages), staff news, reader input (in the form of members' questions answered), a page of book reviews, quick takes, and a calendar of wellness programs.

Design tip

Note in the specs above for Yale Health Plan that many of the typefaces employ "tracking." You might want to look into tracking to improve the overall look and readability of your newsletter.

In his book Graphically Speaking. An illustrated Guide to the Working Language of Design and Printing, Mark Beach discusses tracking:

"Tracking adjusts the space between characters according to rules that take into account the size of the type and the optical traits of each character. It is different from both letterspacing and kerning.

"Tracking improves legibility by increasing space between small characters and decreasing space between large characters. It may also be used to copyfit."

Production specs:

* 8 pages, 8 1/2 x 11", saddle-stitched.

* Stock: WWF, 70# Luna Matte.

* Typefaces: Nameplate--Bauer Bodoni, 72 pt. tracking-8; department heads-- Bauer Badoni, 72 pt:, tracking-9, headlines--Scala Bold 32/36 (main article). Scala Italics 16/19, tracking-3 (other articles); body text--Scala Regular 10/12, tracking-2, folios--Scala Bold, 106 pt.

* Ink: Printed 4-color process, dark blue (C 100%. Y100%, K 40%), dark green (C 100%, M 40%, K 20%)

Designer: Yale Graphic Design Department.

Publishing staff: Published by Yale Health Plan; Paul Genecin, MD, director; Robert DeBernardo, MD. medical editor; Noreen Slater, communications coordinator; Rhea Hirshman, editor
COPYRIGHT 2000 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
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Publication:The Newsletter on Newsletters
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 31, 2000
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