Printer Friendly

YOUR MAIL AND THE ENVIRONMENT: 10 SIMPLE THINGS YOU CAN DO TO HELP THE PLANET

 YOUR MAIL AND THE ENVIRONMENT:
 10 SIMPLE THINGS YOU CAN DO TO HELP THE PLANET
 NEW YORK, April 16 /PRNewswire/ -- The Direct Marketing Association (DMA) today released the following tips on helping the environment:
 1. Shop by Mail
 Shopping from home and work through catalogs and other forms of direct mail has been deemed "The Greatest Carpool on Earth." The 96 million Americans who shopped direct last year helped save more than 100 million gallons of gasoline, which prevented the release of more than 100 million tons of car exhaust fumes into the air.
 2. Encourage Recycling in your Hometown
 Currently, hundreds of town and cities are collection catalogs, direct mail and other "mixed papers" for recycling. If your town is not one of them, urge your community leaders to contact the API PaperMatcher Program (800-878-8878) to located paper mills and recycled facilities in your home state that accept specific types of discarded paper.
 3. Share your Mail
 Bring already-read magazines and catalogs to hospitals, clinics and doctors' offices for use in their waiting rooms, schools for art projects, and retirement communities for able residents to read and other merchandise. If you live in an apartment building, set up a system for tenants to share catalogs and magazines. That way these publications get two, three, even four readings before they are discarded or recycled. And, set up a shopping library in your office lunchroom -- the offers you receive may be of interest to co-workers.
 4. Reuse and Recycle Packing Peanuts
 Since July 1991, Mail Boxes Etc. and the nation's loose fill manufacturers have sponsored a program to co2214. Also, save packing materials for shipping gifts, or give them to a friend or colleague who is moving to a new home.
 5. Support "Green" Business
 Numerous catalogers and others have redefined their business practices so they are environmentally sound. For example, Eddie Bauer, L. L. Bean, Patagonia, Seventh Generation and others print portions or all of their catalogs on paper made with recycled content. The Body Shop, a national cataloger and retailer, encourages customers to return containers for refilling or recycling and rewards them for doing so. And, catalog company Hanna Andersson, sends gift orders in an attractive gift box made completely of recycled cardboard and paper. Reward these direct marketers with your business.
 6. Find Out How to be an Environmentally Sound Business
 The Direct Marketing Association, a non-profit trade association representing more than 3,600 direct mailers and marketers, recently authored "The DMA Environmental Resource for Direct Marketers," a manual that helps businesses and non-profit groups implement environmentally sound business practices. All DMA members have received a copy of this manual, and many of the suggestions listed in it apply to businesses both inside and outside the direct marketing field. To order a copy, call 404-664-7284. The manual costs $7.15.
 7. Support Tree Planting
 Although the American Forestry Council reports that self-sustaining forestry techniques in North America ensure cut trees are replaced, it is important to support tree-planting programs at home and worldwide. For example, The Fingerhut Corporation, a cataloger in Minnesota, has its own corporate forest. And, MasterCard International sponsors "Forests for our Future," whereby MasterCard plants a tree for each order paid with its card through participating catalogs.
 8. Control the Amount of Mail You Receive
 For Americans who enjoy shopping direct but would like to receive less advertising mail, DMA encourages them to contact the companies with which they do business and ask that they not share their names with other marketers. This is called in-house name suppression or name removal. For a list of catalog companies that publicize such a service, order the "DMA's Great Catalog Guide" by sending a $3 check to: Great Catalog Guide, c/o DMA, P.O. Box 3861, New York, N.Y. 10163-3861. Consumers who do not enjoy shopping by mail at all can utilize DMA's Mail Preference Service, established in 1971, which removes names from most nationwide mailing lists. To contact MPS, write Mail Preference Service, c/o DMA, P.O. Box 3861, New York, N.Y. 10163-3861.
 9. Buy Environmentally Sound Products
 American homes and offices can help conserve natural resources by using environmentally sound products. Numerous national catalogers offer a variety of these items, such as sturdy canvas shopping bags, natural lawn care products, rechargeable batteries, and toilet dams to prevent wasted water.
 10. Support Environmental, Non-Profit Organizations
 Most non-profit organizations obtain 80 percent of their funding through direct mail solicitations. To help them continue their good work, respond to these organizations when they solicit your support through the mailbox.
 -0- 4/16/92
 /CONTACT: Chet Dalzell, 212-768-7277 ext. 425, or Lisa Hahn, 212-768-7277 ext. 448, both of Direct Marketing Association/ CO: Direct Marketing Association ST: New York IN: SU:


AH-TS -- NY061 -- 9407 04/16/92 15:00 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 16, 1992
Words:803
Previous Article:SERVICEMASTER ESTABLISHES CHICAGO FLOOD RESTORATION CENTER
Next Article:FINAL CONTRACTS SIGNED FOR COGENERATION PROJECT IN UNITED KINGDOM
Topics:


Related Articles
CAPTAIN PLANET AND FRIENDS RESOLVE TO SAVE THE PLANET
'CLOSING THE LOOP ON RECYCLED PAPER'
Election Day May Be Over, But Consumers Can Still Vote With Their Dime.
PR Firm MWW Group Goes Green.
Chest full of ideas; sponsored by Environment Agency.
Changing our world; sponsored by Environment Agency What started as a crackdown on school vandalism and graffiti turned into a full-blown pupil-led...

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters