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YOUNG CHILDREN DON'T HAVE TO BECOME DEHYDRATED: RESPECTED PEDIATRICIAN SAYS TRY ORAL ELECTROLYTES

 YOUNG CHILDREN DON'T HAVE TO BECOME DEHYDRATED:
 RESPECTED PEDIATRICIAN SAYS TRY ORAL ELECTROLYTES
 BOCA RATON, Fla., July 3 /PRNewswire/ -- Pediatrician Neil J. Merlis, M.D. has begun a national campaign to educate Americans about the dangers of one of the nation's growing health problems in children: untreated dehydration.
 According to Dr. Merlis, chairman of the board of Unlimited Beverages, Inc. (U.B.I.), children in the United States die every day because their diarrhea is left untreated or is diagnosed too late. When diarrhea is left untreated or is diagnosed too late. When diarrhea is accompanied by vomiting, the dehydration is often very rapid in onset.
 "Although the picture of a suffering dehydrated child is something most Americans tend to associate with impoverished third world countries, the statistics in the United States prove otherwise," Dr. Merlis said.
 -- The United States Centers for Disease Control says that more than 200,000 U.S. Children, most less than one year old, are hospitalized each year with a diarrhea-related illness.
 -- Each year, nearly 500 infants age four or under die from diarrhea.
 -- Diarrhea also accounts for as much as 10 percent of the potentially preventable children's illness nationwide.
 "Part of the problem in treating children with acute diarrhea is that many parents still tend to rely on older methods, methods which actually may aggravate the problem instead of treating it," Dr. Merlis said.
 "Many parents do the wrong thing," he said. "They administer extra liquids in the form of apple juice, soda pop, ginger ale, other sweetened beverages or just plain water."
 None of these beverages contain the proper balance of minerals, such as potassium and sodium, that are lost along with the fluid in cases of diarrhea and/or vomiting. Without the correct proportions of these vital nutrients, life cannot go on. Beverages such as fruit juice, which contain large amounts of sugar, in fact, may aggravate the condition; sugar enters the bowel and draws water into it -- and away from the circulatory system and body tissues to which water should be carried.
 "The answer simply involves keeping a special solution in the home such as the one I developed," Dr. Merlis said. His product NATURALYTE(TM) Oral Electrolyte Solution, can be purchased at most drugstores or supermarkets for just a few dollars.
 When mild to moderate diarrhea strikes a child, feeding NATURALYTE(TM) Oral Electrolyte Solution to the child will ward off the dehydration that can accompany the diarrhea and prevent a trip to the hospital, or worse, if not treated soon enough.
 NATURALYTE(TM) Oral Electrolyte Solution, he said, contains a mixture of water, minerals, sodium, potassium and carbohydrates combined in a proportion similar to those found in body fluids and are, therefore, ideal for replacing lost fluids and vital nutrients.
 Why are oral electrolyte solutions, such as NATURALYTE(TM) Oral Electrolyte Solution, preferable to what mothers and fathers have been doing for years?
 "With diarrhea, there is damage to the mucosa of the intestine that may result in impaired intake of water and electrolytes," explained Dr. Merlis. "There is also an altering of the normal intestinal mobility which causes disturbances in both digestion and absorption. Both of these factors lead to an absence of normal electrolyte absorption from the bowel wall. If there is vomiting, then the problem is compounded and, not only is there a decrease in electrolyte absorption, there is also the loss of fluids and electrolytes in the diarrhea and vomit."
 Dehydration, secondary to diarrhea, is a result of the net loss of extra-cellular fluid that is composed of sodium, chloride, potassium, water and bicarbonate. The replacement fluid, therefore, should be similar to extra-cellular fluid. That is exactly what NATURALYTE(TM) Oral Electrolyte Solution contains.
 Dr. Merlis emphasized that NATURALYTE(TM) Oral Electrolyte Solution is ready to use, naturally fruit flavored, meets suggested levels of sodium, potassium and carbohydrates for Oral Electrolyte Solutions as recommended by the American Academy of Pediatrics and is less expensive than its competitors.
 For a free brochure, "What Parents Should Know About Dehydration", call 800-367-4477. Or write to NATURALYTE(TM) c/o Unlimited Beverages, Inc. at 2920 N.W. Boca Raton Blvd., No. 1, Boca Raton, FL 33431.
 -0- 7/2/92
 /NOTE TO EDITOR: Dr. Merlis is available for interviews./
 /CONTACT: Tracy Tilson of Tilson & Associates, 407-750-8089, for Unlimited Beverages, Inc./ CO: Unlimited Beverages, Inc. ST: Florida IN: HEA SU: PDT


JB-AW -- FLFNS1 -- 6414 07/03/92 07:31 EDT
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Date:Jul 3, 1992
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