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YOU WILL LUV'S IT!

Byline: By REBECCA LEES South Wales Echo

Patriotic screenprinters have got the art of promoting Cardiff down to a tee. Ex-pats as far away as Australia and New York are proudly proclaiming their love for their home city with slogan-bearing T-shirts.

The tongue in cheek designs are the brainchild of Paul Sims, who works in City Print and Promotions in Canton.

He originally made an 'I luv's Grangetown' tee-shirt - based on the famous 'I love New York' design - in November for a friend's mother-in-law who was moving to Sydney, to remind her of home.

But the idea took off and now requests for the trendy tops are flooding in from all corners of the world. Paul, 43, who lives in Mardy Street, Grangetown, with his fiance Diane and daughter Natasha, 18 months, said: 'We decided it would be fun to add an apostrophe to give the T-shirts a real Cardiff feel.

'It's tongue-in-cheek and lends itself best to Ely because of the accent.

'The orders are keeping us busy before Christmas. It's something people are obviously thinking about to send to family abroad.'

As a result of Paul's idea, one ex-pat is now strolling around New York in an 'I luv's Ely' tee-shirt, while people in New Zealand, might come across someone proclaiming: 'I luv's Roath'.

Paul, who also runs www.world widewelsh.net a website for ex-pats, said: 'I might even make one for myself if I have time!'

The T-shirts cost pounds 8.50. For orders, phone 029 2023 6723 or visit www.cityprintandpromotions.com: The bestselling T-shirts are:1. i luv's Ely 2. I luv's Canton 3. I luv's Splott 4. I luv's Llanrumney 5. I luv's Barry:
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Publication:South Wales Echo (Cardiff, Wales)
Date:Dec 22, 2004
Words:281
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