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YOGURT NAMESAKE HONORED FOR INTRODUCING NEW FOOD CATEGORY IN AMERICA

YOGURT NAMESAKE HONORED FOR INTRODUCING NEW FOOD CATEGORY IN AMERICA
 MINSTER, Ohio, April 28 /PRNewswire/ -- The man who pioneered the introduction of yogurt in America fifty years ago this year, Daniel Carasso, was honored today by Ohio state and local Minster government officials, representatives of the food industry from France and the United States and hundreds of Dannon employees.
 "Daniel Carasso introduced an entirely new and quite different category of food," said Patrick Gournay, current president of the Dannon Company. "He came to this country with nothing more than a dream and his father's recipe for yogurt and this dream has become one of the most popular nutritious foods in America today."
 Fifty years ago, yogurt was unknown in America. Only in Europe, where Isaac Carasso manufactured a cultured milk product called Danone, which he had named after his son, "Little Daniel," could this food be found. But "Little Daniel" Carasso was to change all that.
 In 1942 Daniel came to New York with a dream to introduce yogurt to America. And after Americanizing the Danone name, Dannon was born. Within a year Carasso had teamed up with industrialist Joe Metzger and his son Juan who created the first fruit-on-the-bottom cup of yogurt, helping to further popularize this healthy treat.
 State representative Robert Balenger was on hand to present a resolution written by Ohio Governor George Voinavich which praised the Dannon Company for its many accomplishments.
 Dannon then honored Daniel Carasso, America's "Father of Yogurt," for not only introducing yogurt to the United States but establishing the company that is America's premier producer of yogurt today. Appropriately, Dannon's newest employee, Sheila Heitbrink, presented its founder, Carasso, with a plaque honoring him as, "the man whose vision brought the healthy habit of eating yogurt to millions of Americans."
 A pioneer in the field of nutritious foods, the Dannon Company revolutionized America's eating habits. Instrumental in Dannon's growth was its Minster facility, which led Dannon to become the first perishable dairy product to be sold coast-to-coast in 1979.
 Fifty years after Daniel "Dannone" Carasso arrived in America with only a dream and a recipe for yogurt, approximately six million cups of yogurt are enjoyed each day in the United States.
 -0- 4/28/92
 /NOTE TO EDITORS: Photo available upon request./
 /CONTACT: Art Peters of the Dannon Company, 419-628-3861, or Bill Hawkins of GCI Group, Inc., 212-546-2596, for the Dannon Company/ CO: Dannon Company ST: Ohio IN: FOD SU:


TQ-AH -- NY040 -- 3830 04/28/92 13:01 EDT
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Publication:PR Newswire
Date:Apr 28, 1992
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