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YES, HOME CANNERS, THE BALL JAR LIVES, CONTRARY TO PRESENT RUMORS OF ITS DEMISE

 YES, HOME CANNERS, THE BALL JAR LIVES,
 CONTRARY TO PRESENT RUMORS OF ITS DEMISE
 MUNCIE, Ind., Aug. 25 /PRNewswire/ -- Joseph Clark is president of Ball Corporation's (NYSE: BLL) consumer products division, and he's miffed. "We've been making and selling home canning supplies for 108 years, and we have every intention of going for another 100 years," he said.
 Clark today addressed a rumor recently circulated that there would be no Ball home canning supplies in the future, paraphrasing the famous Christmastime editorial, "Yes, Mrs. Homemaker, there is and will continue to be Ball home
canning supplies." Their demise was only a rumor that became more exaggerated as it passed from one medium to another.
 "What we've been hearing these past few days reminds me of Mark Twain's often repeated cablegram of 1897," said Clark. "Twain said, 'The report of my death was an exaggeration,' and the same applies to the home canning rumor. There is no substance whatsoever to reports of the jar's demise. There has been a Ball jar since 1884 and our division will continue to market them, as well as other consumer products.
 The rumor was prompted by an Aug. 19 announcement that Ball would spin off seven of its divisions into a new, independent company. "The new company will have as top management four experienced executives from Ball Corporation and the dedicated employees who have been making and marketing our jars, lids and other products will be at their same posts," Clark said. "The familiar, trusted Ball brand will be on our home canning supplies just as always."
 Clark also said there was no truth to the rumor that the home canning business was losing money. "Ball is the leading home canning supplier in the United States, with a dominant market share," he said. "And, the business is a thriving one, with approximately 25 percent of all households in the U.S. doing some home canning. Thanks to a good growing season, and helped by the slow economy, we are experiencing a record year," he said. "Even before last week's rumor, we were having a difficult time keeping our customers' shelves stocked with our product."
 Clark said his division had been swamped with calls since the rumor began. "A California canner is typical of the many calls we've received," he said. "This nice lady said she had 'heard a disturbing news report that you wouldn't be making home canning supplies anymore.' She said her family grew their food and canned much of it. She felt strongly enough that she called two-thirds of the way across the country to express her despair, and she was only one of many concerned people."
 To this woman and the millions of home canners in the United States, Clark repeated his statement: "We've been in the home canning business for more than 100 years, and we fully expect to be in it for at least another 100 years."
 -0- 8/25/92
 /CONTACT: Larry Miller, 317-747-6170 or at 317-286-5856 after hours; or Brad Wilks, 317-747-6165 or at 317-282-6198 after hours; both of Ball Corporation/
 (BLL) CO: Ball Corporation ST: Indiana IN: SU:


KK -- CL015 -- 3105 08/25/92 15:00 EDT
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Publication:PR Newswire
Date:Aug 25, 1992
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