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YAFFE AD AGENCY NAMED 'HOTTEST' IN MIDWEST

 SOUTHFIELD, Mich., March 17 /PRNewswire/ -- Yaffe & Company of Southfield has been named the "hottest" advertising agency in the Midwest in the March 15 issue of Adweek Magazine.
 Yaffe, one of Michigan's largest advertising agencies specializing in retailing, was cited for experiencing significant growth.
 The magazine reported that Yaffe grew by 56.2 percent or almost $20 million in billings.
 The report covers business gains for 1992 over 1991 and does not include Yaffe's newest account, the $13.5 million Michigan Lottery.
 "Obviously, we are proud of this achievement," said Fred Yaffe, the agency's president. "I think it speaks to the quality of our work in attaining the objectives of our clients and to the creativity of our talented people."
 Adweek reported Yaffe's billings at $55.2 million for 1992.
 -0- 3/17/93
 /CONTACT: Fred Yaffe of Yaffe & Company, 313-262-1700/


CO: Yaffe & Company; Adweek Magazine ST: Michigan IN: ADV SU:

SB -- DE019 -- 7070 03/17/93 13:07 EST
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Publication:PR Newswire
Date:Mar 17, 1993
Words:159
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