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YAFFE & COMPANY AWARDED $20 MILLION FRETTER ADVERTISING ACCOUNT

 YAFFE & COMPANY AWARDED $20 MILLION FRETTER ADVERTISING ACCOUNT
 SOUTHFIELD, Mich., June 19 /PRNewswire/ -- Continuing its major growth of the last two years, Yaffe & Company, of Southfield, has been named the advertising agency for Fretter Inc., of Livonia, Mich. Fretter, a public company (NASDAQ-NMS: FTTR), has 83 electronic and appliance stores in nine states, with annual sales of more than $300 million.
 Yaffe will be responsible for strategic planning, creative execution and broadcast media buying. The account adds $20 million in billings to the Yaffe agency which now bills at the rate of over $60 million annually.
 "Obviously, we are flattered and tremendously pleased to have been asked by Fretter, one of the nation's leading electronic and appliance retailers, to be its agency," said Fred Yaffe, Yaffe & Company president.
 "This is an outstanding opportunity for our entire company," he said. "It offers tremendous growth opportunities and new challenges for all our people."
 Yaffe & Company has represented ABC Warehouse since 1985. "We have enjoyed this relationship, made some good friends and wish ABC continued success," said Yaffe.
 Yaffe & Company represents a number of leading Michigan-based companies, including Art Van Furniture, Faygo Beverages, First Federal of Michigan, Hagopian & Sons, Park West Gallery and Perry Drug Stores.
 In the last two years, Yaffe has been awarded several major new contracts, including Perry, Faygo, Hagopian and Smitty's Super Valu of Phoenix.
 -0- 6/19/92
 /CONTACT: Berl Falbaum, 313-262-1700, for Yaffe & Company/
 (FTTR) CO: Yaffe & Company; Fretter Inc. ST: Michigan IN: REA ADV SU:


SM -- DE018 -- 2013 06/19/92 15:13 EDT
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Publication:PR Newswire
Date:Jun 19, 1992
Words:258
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