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Y as in Yes! Generation Y Should Have Snack Makers in the Chips Says New Promar Study.

ALEXANDRIA, Va., July 10 /PRNewswire/ --

The sales potential with Gen Y for snack food producers and marketers is enormous, according to a new study by food consulting firm Promar International. "They already engage in snacking more than any other demographic, and are extremely sophisticated and image- conscious consumers," says Natasha Matijasevic, Promar analyst and author of "Generation Y: Winning snack strategies."

Capturing a share of the voluminous Gen Y stomach, notes Promar, means that food and beverage players must take seriously the particular demands, expectations and values of these consumers. Matijasevic points out that, "Although they follow on the heels of the overexposed Gen X and have numbers that rival and will eventually exceed those of the Baby Boomers, they should not be confused with either. They are a sprawling group-ranging in age from roughly 6 to 21-and come equipped with their own particular worldview or views." Keeping a finger on the pulse of this dynamic group, she adds, means a willingness to follow them every step of the way through dialogue and exchange, in return for potentially huge rewards over time.

Promar's study outlines the main drivers behind Generation Y's purchasing behavior, as well as major forces shaping their consumer values and beliefs. Furthermore, the report evaluates key implications for snack food industry players in terms of their new product development, marketing, and distribution strategies, and how the Gen Y consumer impacts these. Sample pages and other details for "Generation Y: Winning snack strategies" can be viewed at: .

About The Company: Promar International provides strategic marketing assistance to the food, beverage, and agribusiness sectors. Its services include in-depth studies, custom projects, and trend monitoring and analysis. Promar has offices in North America, Latin America, Europe, and Asia. For more information visit .


Kurt Redenbo

Promar International

1625 Prince Street, Suite 200

Alexandria, VA 22314 USA

703-739-9090 or

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Publication:PR Newswire
Date:Jul 10, 2001
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