Xethos To Market Commercial Versions of Oscar-Winning Special Effects Software.
SOUTHAMPTON, England--(BUSINESS WIRE)--July 24, 2000
Xethos Group, Inc. (OTC/BB:GARD; www.xethos.com), the European-based company specializing in products and services for use in e-commerce and Internet applications, today announced its intention to market commercial versions of the special effects software used in two Oscar-winning films, The Matrix and What Dreams May Come.
Last year, Xethos Group obtained the intellectual property rights to certain aspects of the special effects software. These include visual effects pre-visualization, pre-production, production, post production, animation, compositing, image processing, motion analysis, "reality capture", effects animation, Photogrammetry, rendering, color correction, image tracking, "Painted World" software, "virtual cinematography", "virtual set" creation systems administration, "virtual backlot", editing, motion control, machine control, back-up, image 'lock-up' or similar and related processes and methodologies.
Xethos plans to use the special effects software to develop a number of products including superior, state-of-the-art web sites with animated 3-D graphics and to market these applications to the e-commerce and information technology markets.
"This innovative software has been extremely successful in the major film industry and we are confident that it will produce similar results in the e-commerce industry," said Colin Gervaise-Brazier, Xethos Chief Executive Officer. "We are enthusiastic to have this close association with a product which has won Academy Awards for two successive years."
Xethos intends to leverage the special effects software in conjunction with the V-Mail products developed by its subsidiary company, Snowstorm Development Limited, specialists in advanced email, voicemail and video conferencing software. These Internet-based V-Mail products already provide Xethos with access to a significant database of detailed information on users - a highly attractive proposition to potential banner advertisers seeking to maximize the effectiveness of their spending on Internet and e-commerce sites.
The addition of the powerful visualization capability contained within the special effects software now enables Xethos to identify even more accurately specific groups of users within the V-Mail database who share common profiles. This information can then be used, for example, to 'cluster' individuals with similar purchasing habits, socio-economic groupings and income levels, thereby offering an even greater incentive to advertisers wishing to target very specifically profiled audiences.
"This development will allow advanced data mining and visualization of target market groups in our customers user databases giving them advantages to them in marketing of their products via V-Mail software," said Adrian Clarke, MD of Snowstorm Developments Limited. "V-Mail Lite is available free as a download from www.vmailer.com and this site also provides full details of Snowstorm products."
About Xethos Group, Inc.
Xethos Group, Inc. is dedicated to bringing to market products and services that enable, facilitate and enhance the use of E-Commerce and Telecommunications. Through investment in companies with established technologies in this field, Xethos is focused on increasing the productivity and the profitability of E-Commerce and the Internet for businesses and consumers alike.
About Snowstorm Development Limited.
Based within the Science and Technology Centre of the University of Reading, UK, Snowstorm Development Limited is an Internet software development company, focused on improving and enhancing secure communication software through the use of voice, video and data compression techniques. Current product developments encompass video and sound compression, as well as file share broadcasting and video conferencing.
Safe Harbor Act Disclaimer
The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.
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|Date:||Jul 24, 2000|
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