XEROX TO SELL HOME-OFFICE SUPPLIES THROUGH SUPERMARKETS
Xerox Document Center Debuts at Wegmans in Western New York ROCHESTER, N.Y., July 27 /PRNewswire/ -- Xerox Corporation (NYSE: XRX) today said it would begin selling home-office supplies through supermarkets, tapping a growing market brought about by changing work habits that will create offices in nearly half of all American households by 1995. Wegmans Food Markets, a nationally recognized, 47-store chain in Western New York state, is the first supermarket operation in the nation to sell Xerox home-office supplies. In a joint announcement, the two companies unveiled a specially designed supermarket aisle section called the Xerox Document Center. The theme-based section offers 66 different, high use items including copier, computer and facsimile paper, computer diskettes, business envelopes, filing supplies and notepads. Within six weeks, Xerox Document Centers will be extended to 37 major Wegmans stores throughout the greater Rochester, Syracuse, and Buffalo areas, the Southern Tier of New York State and Erie, Pa. Wegmans, a privately held company with headquarters in the Rochester area, holds exclusive marketing rights for the Xerox Document Center in its operating area. Xerox Document Centers will be made available to other leading supermarket chains in major U.S. markets in the coming months. "The growing number of home offices throughout the country represent an important and underserved market for document supplies," said Robert G. Baker, vice president, Supplies Marketing and Sales, Xerox Corporation. "With the Xerox Document Center, we are expanding our product line and putting Xerox quality supplies within easy reach of millions of customers. "We are pleased to launch this new program in conjunction with Wegmans, which is consistently ranked among the nation's foremost supermarket chains," Baker added.
CONVENIENCE IS CENTRAL
The Xerox Document Center is designed to provide a convenient point of purchase for document supplies and a name-brand presence in the traditional stationery aisle, according to Danny Wegman, president of Wegmans Food Markets. "At Wegmans, we are intensely focused on delivering quality products at a convenient location and at a competitive price," Wegman said. "The Xerox Document Center allows us to meet these criteria and better serve the home-office worker," Wegman said. "Home-office workers will be able to pick up high-quality supplies for their office at the same time they purchase groceries for their households," he said. Depending upon the size of the Wegmans store, the Xerox Document Center is either an 8- or 12-foot multi-shelf section situated on one side of a store aisle. It features a combination of current Xerox products such as copier and facsimile paper, labels and computer diskettes, and new products representing an expansion of the Xerox supplies line. New Xerox products include binders, filing materials, business envelopes and self-stick notes. Pricing is competitive with established home-office and small-business supplies outlets. Supplies at the Xerox Document Center are packaged in quantities tailored to meet the needs of home offices. For example, the standard envelopes currently sold in supermarkets typically are packaged in quantities of 50 to 100, while office supplies superstores sell in bulk, usually 500. The Xerox Document Center will offer 250 business envelopes per package -- a quantity specifically designed for the home office.
HOME OFFICES WILL GROW
Research shows that convenience ranks high among shoppers wanting to buy supplies for their home office. According to a recent report by the Small Business Administration, more Americans are expected to start home-based businesses or perform some office work at home during normal business hours. In 1992, 39 million American households maintained a home office, according to BIS Strategic Decisions, a research firm based in Norwell, Mass. By 1995, the number is expected to be 46 million households, nearly half of all households in the country. The marketing initiative is managed by Signature Corporation, Marlton, N.J., a privately held supplies acquisition and distribution firm in which Xerox holds a minority interest. For more information, supermarket chains, potential vendors and other interested parties should contact Gerard Toscani, president, Signature Corp., at 609-985-5533. Wegmans Food Markets, a 77-year-old grocery chain, had sales of $1.6 billion in 1992. Since the beginning of 1990, it has opened 10 new supermarkets. -0- 7/27/93 /CONTACT: Edward A. Gala, Xerox Corporation, 716-423-4881, or Jo Natale or Mary Ellen Burris, Wegmans Food Markets, 716-464-4760/ (XRX)
CO: Xerox Corporation ST: New York IN: CPR SU: PDT
LC -- CL010 -- 6166 07/27/93 11:02 EDT
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|Date:||Jul 27, 1993|
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