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XEROX ANNOUNCES PLAIN-PAPER FACSIMILE TERMINAL FOR THE RETAIL CHANNEL (Product Announcement)

 XEROX ANNOUNCES PLAIN-PAPER
 FACSIMILE TERMINAL FOR THE RETAIL CHANNEL
 ROCHESTER, N.Y., Feb. 5 /PRNewswire/ -- Xerox Corporation (NYSE: XRX) today announced its first plain-paper facsimile terminal available through retail marketing channels.
 The Xerox Telecopier 7280 Facsimile Terminal, designed for small businesses, prints on cut-sheet plain paper, and offers a number of productivity-enhancing features, such as fast scan to memory, broadcasting and speed dialiing.
 "The demand among small businesses for high-quality, affordable plain-paper fax products has been increasing," said Kevin Shea, general manager, Retail/Direct Marketing, Xerox Corporation. "Xerox has been a leader in plain-paper fax for medium to large-size businesses and now, with the 7280, our plain-paper fax machines are available to small businesses through retailers."
 Equipped with 16 pages of internal memory, the 7280 can quickly scan a document into memory and broadcast it to as many as 85 locations. The unit also provides a delayed start feature which, combined with the broadcasting option, enables users to store documents in memory and program the unit to transmit at times when telephone rates are lower.
 The 7280 automatically receives documents to memory when paper or supplies have been depleted. Once paper or supplies are replenished, the unit will print documents that have been stored in memory.
 Other features designed to increase office productivity include one-touch and speed-dialing capabilities. The 7280 can store 30 one-touch numbers, each of which is accessed by pressing one key on the machine's control panel. In addition, 55 speed-dial numbers can be accessed by pressing the speed-dial key and entering a two-digit code.
 The unit can be programmed with five dial groups, which can contain any combination of one-touch and speed-dial nunmbers, up to the entire dial directory. The machine also has an automatic-redial feature for redialing busy remote fax terminals.
 The 7280 has a 30-page automatic document feeder that offers a "long original" feature, allowing users to transmit documents of any length. The unit's front loading 250-sheet paper tray holds either letter or legal-size, cut-sheet plain paper.
 The machine utilizes the Xerox High Definition imaging process, a thermal transfer printing technology that assures high-quality images. The 7280 produces documents with a superfine print-and-scan resolution of as many as 200 by 400 lines per inch.
 Other features designed to produce high-quality documents include 16 levels of gray scale for clear reproduction of photographs and artwork. In additon, users can select from automatic or adjustable contrast control.
 Error Correction Mode helps ensure that fax documents are received at their intended destinations without error or distortion.
 The unit features "junk fax discrimination," which allows users to program the machine to receive transmissions only from a specified list of fax terminals.
 The 7280 also can serve as a convenience copier, producing as many as 99 single or multiple-page collated copies. Users can choose from six preset copy reduction options. When auto reduction is selected, the 7280 automatically reduces the document being copied to fit the size of the recording paper. The unit also provides a "copy protect" feature that prevents the machine from being used to make copies in locations where customers want to dedicate the unit to facsimile applications.
 The display panel on the 7280 is capable of displaying instructions in English or Spanish.
 The machine is backed by a 90-day on-site warranty and the Xerox Total Satisfaction Guarantee. Under terms of the guarantee, Xerox will replace any Xerox unit that does not perform to a customer's satisfaction with a comparable model, at no charge, within three years of the purchase date.
 Transmissions made by the 7280 also are covered by the Xerox Transmission Guarantee, under which Xerox pays $5 per transmission if a document is not received by a working CCITT Group 3 facsimile unit, up to 20 incidents.
 The 7280 has a single unit list price of $2,695. It currently is available through selected retailers, including PACE and COSTCO.
 For additional information, write to Larry Jones, Xerox Corporation, Xerox Square, Rochester, NY 14644, or call 800-832-6979, extension 123.
 -0- 2/5/92
 /CONTACT: David A. Galante of Xerox Corporation, 716-423-1158/
 (XRX) CO: Xerox Corporation ST: New York IN: CPR SU: PDT


KK -- CL001 -- 7019 02/05/92 08:45 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Article Type:Product Announcement
Date:Feb 5, 1992
Words:695
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