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XEROX ADDS COLOR TO MID-RANGE COPIERS; NEW MODELS HAVE INTERACTIVE CONTROL PANELS, USE ICONS

 ROCHESTER, N.Y., July 26 /PRNewswire/ -- Two mid-sized copiers, announced today by Xerox Corporation (NYSE: XRX), use newly designed and interactive control panels that make it exceptionally easy for users to add the impact of color to their documents.
 The Xerox 5350 and 5340 copiers reproduce black and white originals at a speed of 50 and 40 copies per minute respectively.
 The copiers can easily apply color to copies of black and white originals through a simple-to-engage editing program accessed through the machines' control panel. The copiers will make copies in black, black plus one color, or completely in one color. Standard with each copier is a red color module; blue, green and brown modules are optional. Up to five areas of a document can be colorized by using the copiers' built-in editing feature.
 The editing program can also be used to delete areas of a copy.
 "These products broaden and revitalize our workgroup line of copiers," said Gilbert J. Hatch, vice president and general manager, workgroup copier business unit, Office Document Products division, Xerox Corporation. "They deliver increased productivity, more features and exceptional ease of use to our customers, in addition to superior copy quality."
 A touch-sensitive liquid-crystal display screen on the 5350 and 5340 copiers guides the operator step-by-step through copying procedures. The screen displays file folders that contain graphic symbols, or icons, representing the copiers' features. The operator touches the appropriate icons and follows the choices and directions offered. Before copying, the screen confirms the selections to ensure accuracy.
 Both copiers can automatically copy two sides of documents as large as 11 by 17 inches, making them highly productive in ordinary office settings.
 The copiers have front-loading paper drawers.
 "In tests, four out of five customers preferred the 5350 and 5340 to their nearest competitors," Hatch said.
 The 5350 carries a manufacturer's suggested list price of $16,800, while the 5340 sells for $11,900. Both are available immediately in the U.S. through the Xerox direct sales organization, and metro and rural sales agents.
 As with all Xerox equipment, the 5350 and 5340 copiers are backed by the Xerox Total Satisfaction Guarantee. Within three years of equipment delivery, a customer can direct Xerox to replace a product if he or she is not completely satisfied with the machine's performance or the level of support from Xerox.
 Production is underway in Venray, the Netherlands. Production in Webster, N.Y. will begin in September.
 -0- 7/26/93
 /CONTACT: Daniel C. Minchen of Xerox Corporation, 716-423-3539/
 (XRX)


CO: Xerox Corporation ST: New York IN: CPR SU: PDT

BM -- CL011 -- 5566 07/26/93 09:33 EDT
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Publication:PR Newswire
Date:Jul 26, 1993
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