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XEROX: THE COMPANY THAT WROTE THE BOOK ON QUALITY WRITES 'THE BOOK' ON QUALITY

 ROCHESTER, N.Y., Oct. 14 /PRNewswire/ -- Xerox Corporation (NYSE: XRX) today announced publication of three books revealing never- before released information on a Total Quality Management (TQM) process that enabled the company to increase profitability and reclaim market share in the face of fierce global competition.
 "A World of Quality: The Timeless Passport" shares the accumulated knowledge gained from the company's 15-year quality journey, allowing Xerox to capture 14 international quality awards and become the first American company to reclaim market share -- without the benefit of protectionist government trade intervention -- in a business targeted for domination by Japanese competitors.
 Two complementary publications are the actual award applications Xerox submitted for the Malcolm Baldrige National Quality Award, which Xerox Business Products and Services won in 1989, and the European Quality Award, which the company won in 1992. Xerox is the first company to openly distribute its applications, and remains the world's only company to win all three major quality awards -- the Baldrige Award, the European Quality Award and the Deming Prize in Japan.
 "These books are an extension of a desire by Xerox to share what has worked so well for our company with other companies that are passionate to be the quality leaders in their industry," said Gregory H. Watson, one of the books' editors and vice president, product development, Xerox Quality Solutions. "Business leaders and quality professionals in large and small companies will learn how they, too, can develop a common language for problem solving that is effective across different cultures and lasts over time."
 "A World of Quality: The Timeless Passport" was co-edited by Richard C. Palermo, a recently retired corporate vice president of quality and customer satisfaction who played a significant role in implementing the quality process at Xerox. The book features CEO Paul Allaire's vision of using TQM to deliver what the company calls the "new productivity," and discloses key actions underlying the Xerox Leadership Through Quality strategy for the 1990s.
 The book highlights what works best at Xerox, as well as pitfalls encountered in incorporating quality into all areas of the corporation. It examines how the process of applying for the quality awards contributed to a companywide quality assessment and furthered the company's quality goals. This book summarizes the Xerox winning applications for the Deming Prize, the Baldrige Award and the European Quality Award. It includes the "Green Book," the company's quality strategy guidebook and a detailed historical perspective, which helps managers interested in quality to compare and contrast the quality initiatives in their own company with those of a world leader.
 All three books will be published and distributed by the American Society for Quality Control (ASQC). "A World of Quality: The Timeless Passport" costs $29.95; the Malcolm Baldrige National Quality Award application is $150.00, and the European Quality Award application is $250.00. These books will be available in November and may be purchased from the ASQC by calling 800-248-1946.
 Xerox Quality Solutions (XQS) works in partnership with clients to develop or expand Total Quality Management processes by offering fee- based quality training, management consulting and facilitation services. XQS is a part of Xerox Business Services, one of nine Xerox business divisions.
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 /CONTACT: Jeffrey Simek, of Xerox Corporation, 716-423-5230, or Tracy Dieck Schuhmacher, of Buck & Pulleyn, 716-288-6900, for Xerox/
 (XRX)


CO: Xerox Corporation ST: New York IN: CPR PUB SU: PDT

KL-BR -- CL017 -- 2108 10/14/93 10:24 EDT
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Publication:PR Newswire
Date:Oct 14, 1993
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