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Wyndham's designs on Latin America: ADDING 9,000 ROOMS MORE TO THEIR NETWORK.

Expansion in the growing Latin American and Caribbean market is the name of the game for the Wyndham Hotel Group. With its recent acquisition of Fen Hotels of Buenos Aires, the company now counts 200 hotels under 14 brands in 20 different Latin American countries.

Geoff Ballotti, the Wyndham Hotel Group's President and Chief Executive Officer, told Latin Trade that in addition to the recent Fen acquisition, "I think the most important and exciting thing for us is all the new construction going on for our brands in Latin America."

Two new key properties Ballotti mentioned are recently constructed airport hotels in Sao Paulo, Brazil, and Quito, Ecuador. Trip Advisor gives high rating to the Brazil lodging and the Quito hotel features "an absolutely stunning design which replicates the shape of a condor", the executive said in a telephone interview.

Another hotel he is excited about is in the key market of Mexico, previously Wyndham's largest market in Latin America region before the hotel acquisitions in Argentina through Fen. The Romana Anchor in Chihuahua emphasizes both service and style, Ballotti said, adding that it is "another just stunning example of a new repurposed construction and new conversion".

These new hotels are just the tip of the iceberg, according to Ballotti, who said that new construction represents 70% of the group's growth in Latin America. When combined with acquisitions in the pipeline, Wyndham is in the process of opening 70 hotels, or roughly 9,000 rooms, in the region, vastly expanding the portfolio over the next few years.

Ballotti sees Latin America as a tremendous growth and profit center for the near future, especially since it is "a market that has more than doubled for us in the last three years."

On his way from the Wyndham headquarters in Parsippany, New Jersey to give a keynote speech at the South American Hotel & Tourism Investment Conference (SAHIC 2017) in Buenos Aires, Ballotti said, "By all means Latin America is viewed as the bright spot, I think by the industry, certainly by us and by developers that will be setting up." The Argentine capital will also take on a new role for Wyndham which is now moving its Latin American operations there from Sao Paulo.

MICHAEL LUONGO REPORTED FROM ANN ARBOR, MICHIGAN

Caption: Wyndham Quito Airport

Caption: Geoff Ballotti, President and CEO Wyndham Hotel Group

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Title Annotation:HOSPITALITY
Comment:Wyndham's designs on Latin America: ADDING 9,000 ROOMS MORE TO THEIR NETWORK.(HOSPITALITY)
Author:Luongo, Michael
Publication:Latin Trade
Geographic Code:0LATI
Date:Sep 1, 2017
Words:392
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