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Wrestlers get a pounds 35m black eye.

THE World Wrestling Federation suffered a pounds 35million knockout blow yesterday when they were ordered to change their famous WWF logo.

A judge ruled that the pro fight giants - whose big- name stars such as The Rock and The Undertaker have millions of fans - illegally copied the initials of the World Wildlife Fund.

Titan, the US-owned company behind the wrestling craze, launched an immediate appeal.

Mr Justice Jacob at the High Court in London banned Titan from using the WWF initials.

Titan bosses believe it will cost pounds 35million to change their logo across the world.

The Fund - famous for its panda logo - will also claim damages against the wrestling firm, which broke a deal not to use WWF.

The Fund's barrister Christopher Morcom QC said: "It is very difficult to estimate the matter of damages.

"Ten years ago, if you said the initials WWF to somebody, they would think of the World Wildlife Fund. Now I suspect at least 50 per cent would think of wrestling."
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Publication:Daily Record (Glasgow, Scotland)
Geographic Code:1USA
Date:Oct 2, 2001
Words:167
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