World-Wide Launch of G Police This Fall; Psygnosis' Spectacular Flight-Based Shooter Combines Technical Wizardry With Powerful Marketing For A Holiday Hit.
A triple A title for both the PlayStation game console and PC CD-ROM systems, G Police has all the elements for success: advanced technology, spectacular graphics, addictive game-play and an attentive development and publishing parent. G Police will be available at retail outlets October 14 for the PlayStation and October 21 for the PC at an estimated street price of $49.95.
Psygnosis is investing 2.5 million dollars behind G Police domestically with similar investments by all other territories. Campaigns include everything from TV and national print placements to wide scale demo distribution; an editorial event featuring a fleet of helicopters, and co-promotions with such trend-setting apparel and watch companies as Diesel and Casio. G Police will be marketed by Psygnosis US, French, German, Scandinavian, Spanish, Australian, and Japanese offices for world-wide distribution.
Developed internally by Psygnosis, G Police offers the adrenaline thrills of flying a futuristic helicopter into and through a dazzling cityscape while maintaining law and order with all the big guns and pyrotechnics at your fingertips. The target market for G Police is primarily males ages 18-28 on the PlayStation and early adopters for 3D accelerated technology.
John Golden, director of marketing, said, "There's a lot of power in uniting the publishing divisions. The G Police message is strong and simple, it's good against evil, a maverick cop taking on corruption. By generating the same message and images around the globe we're building momentum and tremendous equity in the brand."
The shining steel 'G.P.' logo and sleek 3D rendered Havok helicopter will emblazon a large variety of communication mediums. Psygnosis publishing divisions will share key POP and promotional items and package art will follow similar guidelines.
In the US, G Police debuted at E3 (The Electronic Entertainment Expo in Atlanta, GA) on June 19 to acclaim. Previously selected journalists were flown to the UK headquarters to meet the development team and take an early peek. A nationwide retail campaign kicked off in May with the US marketing and sales team visiting retailers to roll out the fall programs. These will include: national and cable TV broadcast advertising with placements on the Fox, MTV, ESPN, ESPN2 networks, Sci-Fi Channel and other stations from October through December, 1997; a wide scale print advertising campaign including spread and teaser pages in multiple enthusiast publications. Retailers are selecting from 4-color standees, posters, static cling decals, oversized and 'coming soon' boxes, customized promotional give-aways, videos, and in-store demos in addition to advertisements in their circulars, direct mail pieces and holiday catalogs. -0-
Note to Editors: Psygnosis employs over 700 people with publishing and development offices in the US, UK, and across Europe. Working with over 30 development teams and eight internal development sites, the company is now the largest development house in Europe. Psygnosis is a subsidiary of Sony.
Psygnosis' G Police for the PC and PlayStation will be available at retail computer and software specialty stores everywhere. Reviewer's copies and screen shots can be obtained from Sarah Kaiser 415/655-3535. Customers can order Psygnosis products by calling 800/GET-PSYG (800/438-7794). Information on Psygnosis and its products, including current and future titles, game tips, contests, and press releases can be found on the web at www.psygnosis.com and www.gpolice.com .
Tracy Egan, 415/655-6084
Dana Oertell, 415/655-8060
Mark Day, 415/655-5679
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|Date:||Sep 16, 1997|
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