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World Kitchen: exercising its brand power.

WORLD KITCHEN COMMANDED THE WORLD STAGE FOR A FEW MOMENTS in Chicago last month when it unveiled the world's largest measuring cup--certified by Guinness World Records--as part of its Pyrex centennial celebration.

But the strength of its many brands was also on display at the International Home + Housewares Show through its numerous product introductions and in its recognition from The NPD Group for greatest dollar share gain for 2014 in three categories: nonmetal bakeware, dinnerware and cutlery.

Pyrex, celebrating its 100th anniversary this year, gained the most dollar share in nonmetal bakeware, according to NPD, but is not resting on its laurels. "We're celebrating our past but also want to look to the future," said Emily Glusic, brand associate for Pyrex. In honor of its centennial and in recognition of Pyrex collectors, Pyrex is offering a limitededition collection that includes a pie plate design from 2010 etched with the 100th anniversary logo, and an updated version of The New Dots collection of glass storage from 1967 in two trend-right color themes. Anniversary products, now at retail, will be available this year only, primarily now through July.

Macy's is celebrating Pyrex's big birthday with special events such as cooking demonstrations and window salutes in designated cities. The party began during the Housewares Show, at Macy's State Street store in Chicago, and continues in select stores across the country, including Pittsburgh, New York and Philadelphia throughout the spring and into early summer, encouraging attendees to "Raise Your Glass" and toast the 100-year milestone.

"The Pyrex brand is a very important home brand to Macy's and one of the most iconic kitchen brands in the country, if not the world," said Lisa Magann, executive vice president, general merchandise manager of Macy's Home Store. "We are very excited to be a part of this once-in-a-lifetime celebration and to be a witness to the longevity of such a popular American brand. From in-store special events to tribute windows, Macy's salute is timely and touches the lifestyles of our customers who shop us for the best brands for the home."

Pyrex's sister company, Corelle, which offers department stores its Boutique line and mass channels its Livingware line, was also recognized by NPD for having the largest dollar sale gain in dinnerware. "It's great to have growth in both channels," said Brand Lead Lindsay Ryg.

Corelle introduced the Brushed collection--offering a vivid border treatment in nine color options--in the Boutique assortment, as well as five new patterns in Livingware and two new holiday patterns.

Corningware showcased its versatility by introducing cast-aluminum cookware: two sizes of Dutch ovens and a braiser. The pieces are lightweight, have extra-large handles, a ceramic coating inside and a fluted design on the exterior, reminiscent of its French White collection. Corningware has also refreshed its packaging with its iconic cornflower logo and new product photography that shows the product in use in both cooking and serving scenarios. The CW by Corningware line expands with two smaller sets as well as covers for the bakeware pieces and a cornflowerthemed embossed line.

Bakeware brand Baker's Secret introduced a gadget line focused on sweet baking.

Chicago Cutlery was World Kitchen's third brand to be recognized by NPD, with the largest dollar store gain in the cutlery category for 2014. The brand introduced several block sets designed with millennial consumer in mind-offering a small countertop footprint, a moderate price point, and space on the block to hold a computer tablet or phone for displaying recipes.

Finally, Snapware extended its food storage assortment with several on-the-go items and a color-coordinated lid system that offers six lids for 18 different vessels.

By ALLISON ZISKO

Caption: 1 Corelle Brushed dinnerware

Caption: 2 Pyrex New Dots glass storage

Caption: 3 New Snapware food storage

Caption: Baker's Secret tools

Caption: Pyrex anniversary pie plate

Caption: New Corningware cast-aluminum cookware wvrldkitchen.com
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Title Annotation:housewares
Author:Zisko, Allison
Publication:HFN Home Furnishings News
Date:Apr 1, 2015
Words:639
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