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World Conference: meet the undercover bosses.

What happens when the CEO goes undercover as a frontline employee? At this year's World Conference in Toronto, go behind the scenes of the acclaimed reality TV series Undercover Boss Canada to find out. In this revealing general session panel, you'll hear from leaders like Dean Johnson, president and CEO of Sodexo Canada, and Katharine Schmidt, executive director of Food Banks Canada, about how going undercover provided them with the ultimate opportunity to dig deep into the culture, strengths and weaknesses of their organizations.

The conference, to be held 8-11 June, will also feature a variety of presentation formats and topics covering the multidisciplinary scope of the communication profession in seven educational tracks: Career Building, Crisis Communication, Research and Measurement, Strategic Leadership and Business, Marketing and Advertising, Reputation and Brand, and Employee Engagement. Check out the pre-conference workshops too, including a full day of programming for independent communicators. Network with colleagues, make new friends, learn from global thought leaders, and take home new, practical insights that will help you build your reputation for excellence.

Go to to see the complete program and to reserve your spot.

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Title Annotation:inbox: iabc news & events
Publication:Communication World
Date:Feb 1, 2014
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