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Works Out Software Renames Itself 'Telephony2,' Focuses on Small Office/Home Office Market.

Firm Aims To Redefine Small Businesses Telephony; Innovative Software Allows Small Businesses To Appear Far Larger Than They Are

SEATTLE -- Works Out Software Inc., founded in 2005, announced today that it has taken a new name - Telephony2 Corporation - to exemplify its mission to redefine small business telephony for companies around the world.

Telephony2 designs cost-effective and easy-to-use Internet-based telephony solutions for a traditionally underserved portion of the business marketplace: the tens of millions of businesses at the great base of the pyramid, those with 10 or fewer employees.

Small office/home office (SOHO) and small businesses (SMB) together make up a segment of customers that is often taken for granted by suppliers, who treat them as a captive market with few choices but product or service adaptations that trickle down from the higher reaches of the business market.

Refreshingly, Telephony2 has set out to level the playing field for these businesses, enabling them to compete better with larger businesses by empowering them with advanced telephony solutions that have been traditionally out of their reach.

Believing the future of telephony lies in software, and that small businesses have paid too much and received too little for their telecom dollars for too long, Telephony2 develops innovative solutions targeted specifically at the SOHO and SMB segment.

It aims to give these entrepreneurs powerful software-based communications capabilities that equal or surpass those enjoyed by larger businesses, but at prices they can easily afford.

"Most small businesses typically have all they need to get started with Telephony2 - a computer and a broadband connection," said Telephony2 CEO Jim Heising. "Within minutes, users can start using powerful features by downloading Telephony2 software."

Heising said Telephony2 strives to be different by:

* Delivering software that can demonstrate its value in 10 minutes or less.

* Delivering advanced telephony solutions that any company can afford and implement - without monthly charges and hidden costs.

* Supporting a multi-lingual worldwide community.

* Enabling small businesses to look more professional and be more efficient, helping them compete with companies 10 times their size.

* Providing a voiceware platform that empowers people to create new and innovative voice applications.

Heising places the size of the "under 10 employee" market at more 150 million worldwide, with more than 20 million in the United States alone. "It is a huge and grossly underserved segment. We're looking to change that."

Telephony2's flagship product, CallButler[TM] (, is an easy to install and use Internet-based telephony system that quickly and affordably gives small businesses powerful office communication tools that rival or exceed those available in large business hardware (PBX) systems or via telephone company business-calling services.

"One dilemma many small companies face is that they often have some rather sophisticated office telephony needs, but a limited budget," Heising added. "As a result, they under-invest in one area where they really shouldn't - communications. For example, many of our customers do business in more than one language, or in a language other than English. They need a phone system that supports that. CallButler allows our customers to easily add call prompts in multiple languages, and we are working with partners around the world to develop localized versions of CallButler. We believe you should be able to define what telephony means to you - not have the phone company do it for you."

Heising said companies that already have invested in PBX or telephone company systems can use CallButler[TM] to quickly upgrade their systems.

About Telephony2

Telephony2 ( is a leading provider of Internet-based telephony solutions to the small business market. Telephony2's vision is to redefine small business communications by delivering powerful software solutions that are affordable, easy to install/easy to use, intuitive and deliver dramatically more functionality at a fraction of the cost of traditional offerings. Designed specifically for small businesses, Telephony2 products help "level the playing field" for the little guy.

Founded in 2005 and based in Redmond, Wash., Telephony2 is successfully bringing Internet-based technologies within reach of the average business with voiceware that uses the telephone, the human voice and artificial intelligence to take complex processes and information and turn them into something that can be easily comprehended, retained and used.
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Publication:Business Wire
Article Type:Company overview
Date:Feb 13, 2007
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