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Woodmont puts finishing touches on success: improvements to the Dallas-based cabinet firm's finishing has helped grow sales.

Woodmont Cabinetry has grown with the times, evolving from a small regional supplier to a large producer of semi-custom cabinetry for sale nationwide.

Based in Dallas, the privately-held company was established in 1953 as Western Cabinets, which supplied stock cabinetry to the Dallas/Fort Worth homebuilder market. In 1992, Stanley Tidwell, owner of Texas Doors, purchased Western Cabinets, and expanded to serve builders on a national basis.

A rebranding to Woodmont Cabinetry occurred in 2004 when the company began marketing kitchen-at-a-time semi-custom cabinetry in showrooms nationally. New features were added, such as dovetailed drawers, all wood drawer boxes and a variety of drawer slides and soft-close doors. The company also continued its commitment to the builder market, rebranding those products as Westridge Cabinetry.

Today, the 220-employee company operates a 150,000-square-foot manufacturing plant in Dallas, with a 100,000-square-foot facility in nearby Cedar Hill, TX.

Sustainable Partnership

A sustainable manufacturer, the company prides itself on providing quality, value-added products to its customers and consumers--while keeping jobs in America.

Woodmont's sustainability goal is to recycle 100 percent of all waste, including sawdust, cardboard, scrap wood and solvents. This program is based on the company's adherence to the Kitchen Cabinet Manufacturers Association (KCMA) Environmental Stewardship Program (ESP) standards for air quality, product resource management, process resource management and environmental stewardship.

Finding the right partner to help deliver on this goal was one of the reason's behind the company's switch in 2009 to Sherwin-Williams for its finishing materials.

"They have their own methods of being environmentally friendly," says Jaime Tidwell Foster, Woodmont's director of Sales ec Marketing. "By reformulating our stains, they have reduced our VOCs and supported our sustainability initiative.

"An added benefit," she says, "is that these new stains have more efficient application. These improvements have saved time, material and increased our throughput."

The quality also has improved, says Roger Evans, Woodmont's New Product Development and Quality Control manager. "We're in Texas, so we have variations in heat and cold that can cause stains and top-coats to react differently from time to time," Evans says. "But the Sherwin-Williams team that supports us came in, analyzed the needs and formulated products specific to our process and environmental focus."

Evans adds, "They understand our paint lines, how and why we do things. They build colors for us, get them dialed in on color to the target, get the approvals and get our operators up to speed. It's been a great partnership."

Color Collaboration

The collaboration has paid off in more ways than one. For example, in 2011, Woodmont foresaw a consumer trend that showed a preference to painted cabinets.

"At that point, we only had white and antique, and those colors were growing in demand," Foster said. "We asked Sherwin-Williams to help us by sharing their color trend forecasts as we launched our Designer Paints line."

That resulted in a trip to Sherwin-Williams' Global Color and Design Center (GCDC) in Greensboro, NC. The 7,000-square-foot GCDC is staffed by six color and marketing professionals and features a lighting-controlled showroom filled with product samples, a styling lab, a finish application room and a color design resource room.

Woodmont brought cabinet prototypes and worked with the color experts at the GCDC to determine new cabinetry colors based on the industry trends. The collaboration brought about the addition of 10 colors for pigmented varnish used for the new cabinetry line.

The new palette includes several neutral colors: the popular Featherstone; Dove Grey; Sage; and Cardinal red. Two blacks--Black Fox and Black Onyx--serve primarily as accent colors, used for island applications or separate in-kitchen pieces of furniture.

The program has been so successful that Woodmont has made this an annual assessment, thereby ensuring that the cabinet manufacturer remains on track with consumer color trends.

As a result, customer satisfaction--and finish quality--have improved every year since Woodmont Cabinetry joined forces with Sherwin-Williams, Foster says.

Woodmont worked with the BELL to determine new cabinetry colors based on industry trends.
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Title Annotation:Woodmont Cabinetry
Comment:Woodmont puts finishing touches on success: improvements to the Dallas-based cabinet firm's finishing has helped grow sales.(Woodmont Cabinetry)
Publication:Wood Products
Geographic Code:1U7TX
Date:Feb 1, 2014
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