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Women and e-commerce in Central America: Women-owned enterprises in Central America catering to the global gifts and home-decor industries are becoming export competitive using e-commerce tools.

Some 200 women-led businesses from Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama are to export their handicrafts through e-commerce channels.

Segmented into newcomer, intermediate and expert categories, the companies are being equipped with knowledge and skills through training programmes related to export business management, product design and development, and e-commerce.

Under a project funded by the European Union (EU) and implemented by ITC in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners, the training is linking Central American women-owned enterprises with demand for their products.

JUDITH UEBERSCHAER and CRISTINA COLLADO MARTI, International Trade Centre

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Title Annotation:PHOTO FEATURE
Comment:Women and e-commerce in Central America: Women-owned enterprises in Central America catering to the global gifts and home-decor industries are becoming export competitive using e-commerce tools.(PHOTO FEATURE)
Author:Ueberschaer, Judith; Marti, Cristina Collado
Publication:International Trade Forum
Geographic Code:20CEN
Date:Apr 1, 2019
Words:102
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