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With ice cream in starring role, frozen foods abundant at ANUGA.

QFF products weigh in big at Cologne venue, as more than 14,000 square meters of space will showcase offerings from around the world.

In contrast to Americans, who eat about 51 kilograms of frozen foods per capita a year, consumption in Europe is "only" 21 kilograms per head. Market observers predict that by 1997 an increase of up to 33% is possible in this segment of the European food market, and that 1989 sales of US$ 21.5 billion could increase to $27 billion by 1995.

Organizers of the ANUGA World Food Market show, set for Oct. 9-14 in Cologne, Germany, are well aware of the growing QFF business. A concentrated presentation of frozen food and ice cream ranges will be made in Hall 10.1, which contains gross exhibition space of over 14,000 square meters. In total, ANUGA will occupy 260,000 square meters of exhibition space.

Last year the European market for frozen foods reached a total volume of 9.44 million tons (compared to 9.22 million in 1991), according to estimates from FoodSource '92 and the Deutsches Tiefkuhlinstitut. With sales of 2.37 million liters (2.35 million in 1991), ice cream continues to be the category's most popular product. Volume in that segment is predicted to increase by eight percent to 2.55 million liters come 1997.

Sales of frozen vegetables and fruits last year reached 1.72 (1.66) million tons, with value hitting $2.73 billion. The forecast here is for an increase of about 27% to $3.47 million over the next four years.

Frozen potato products accounted for about 1.56 (1.47) million tons. Sales in 1992 were worth $2.07 billion. An increase of 43% to $2.97 billion is expected for this segment by 1997.

The volume of frozen fish and seafoods sold amounted to 1.01 (0.98) million tons. According to market observers, considerably more could be marketed in Europe if suppliers were to feature non-traditional and exotic types of fish more prominently in their advertising.

While the largest volume increases are to be expected for frozen potato products, fruits and vegetables, the greatest potential for percentage growth is seen in the areas of frozen desserts as well as ready-meals and bakery products. The forecasts assume that the demand for frozen food in single or portion packs will increase considerably -- and in sectors such as ready meals and ready-to-serve vegetables will account for more than half of all products by the year 2000. The European market for ready-meals last year weighed in at 0.6 (0.59) million tons. The increasing popularity of natural food products has impacted the frozen food category. In the market for ready-meals there is already demand for biologically cultivated fruit and vegetables, bio-meat and meat from free range poultry.

Focus on Germany

The German market for frozen food last year increased in volume terms by 5.5% to reach 1,390,053 tons. This represents per capita consumption of 17.3 kg. (16.5 kg in 1991). If one also considers sales of frozen or deep-frozen poultry of 464,000 tons, the per capita consumption figure including poultry rises to 23.1 kg (22.4 kg).

Total sales of ice cream (branded ice cream, trade, soft ice cream) last year rose by 4.7% to 678.9 million liters. This represents per capita consumption of 8.4 liters (8.1 liters). Sales of industrially manufactured branded ice cream rose by 3.6% to 540.9 million liters. The corresponding per capita consumption was 6.7 liters.

Sales of deep-frozen foods (excluding poultry) at end-consumer prices amounted to DM 9.58 billion in 1992. Private consumers spent DM 5.99 billion. In the bulk consumer sector deep-frozen products worth DM 3.59 billion were sold.

Above-average growth was recorded last year in the baked goods sector, where volume increased by 21.7%. Deep-frozen partial dishes advanced 12.9%, complete meals rose 12.3%, and pizzas showed a 10% volume increase.

Analysts expect that the demand for low-calorie frozen food (including light menus and ice cream) will continue to rise. The reason: increasing numbers of West Europeans will have less physically strenuous jobs and as a result will make lower energy consumption the basis of their nutrition.

It is also expected that the rising use of microwave ovens will have a marked influence on the development of many frozen foods.
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Title Annotation:News From Europe; ANUGA World Food Market
Publication:Quick Frozen Foods International
Date:Oct 1, 1993
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