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Wisdom sales up to 11.2% through May.

Wisdom Import Sales Co. reported that it is in the midst of recovering from an industry-wide sales slump by notching a company-wide 11.2-percent sales increase through the end of May, when compared to the same figures of a year ago.

"It's a strong sales increase for our company during the first five months of '92, and an encouraging sign about the recovery of sales growth in the imported beer industry," noted Manuel Ramos, Wisdom's vice president of sales. "Orders for all of the Wisdom brands continue to show strength for the summer months, and we're optimistic that 1992 overall is going to be an excellent year for our company and products."

According to Ramos, Wisdom's sales gains were spearheaded by the growth of Tecate beer, which saw a sales increase of 14.2 percent during the period.

"Tecate sales in '92 have been strengthened by good promotions, very successful Cinco de Mayo activities and displays, and an effective new consumer advertising campaign with Tecate's two party Aztecs," Ramos said.

Other Wisdom brands showing strong sales increases were the Anchor Brewing Co. products, which are handled by Wisdom in the company's 13-state marketing region. According to Ramos, the San Fransisco-based beers were up 11.3 percent in those states.
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Title Annotation:Wisdom Import Sales Co.
Publication:Modern Brewery Age
Date:Jun 22, 1992
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