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Wisdom's Penafiel sparkling water gets all new packaging.

Wisdom's Penafiel sparkling water gets all new packaging

Wisdom Import Sales Co. announced plans to introduce new labeling and packaging for the nine Penafiel spring water products imported into the U.S.

"The new labeling is very exciting," explained Betty Gonda, Penafiel's brand manager, Wisdom. "The new labels strengthen the Penafiel name identity and offer a clean, elegant design. The new labels are bright and bold, and we believe they are going to help Penafiel have much greater impact in displays at key off-premise locations."

The new four-bottle, wrap-around packages are designed to make the product more competitive with other imported waters and fruit-flavored beverages on the market, according to Gonda.

"We believe the new four-pack carriers will improve distribution for Penafiel products at the high-volume off-premise chain accounts," Gonda said. "[The packaging will also] make Penafiel a more attractive purchase for consumers when compared with competitive products from Canada, Australia and other countries."

PHOTO : MEXICO'S PENAFIEL BEVERAGES have announced packaging that will include new labels and new four-bottle, wrap-around carrier packs for the full line of the spring water products.
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Title Annotation:Wisdom Import Sales Co.; spring water product line
Publication:Modern Brewery Age
Article Type:Brief Article
Date:Aug 19, 1991
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