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Wireless pagers gain popularity at pharmacies.

DALLAS -- Wireless paging systems are increasingly being used by retail pharmacies to improve the way patients are notified when their prescriptions can be picked up at pharmacy counters, a company that provides the systems says.

According to Jim Livingston, vice president of sales for Long Range Systems Inc. (LRS), wireless paging services not only reduce customer waiting time but open the possibility for increased sales, as customers can roam the store for additional purchases.

Headquartered here, LRS develops on-premises customer paging units that give pharmacies flexibility in locating customers.

In addition, Livingston notes, patients prefer the confidentiality provided by the paging system.

Pharmacists using the system no longer have to call out the names of patients (thus reducing noise levels in the department) and drive-up/ drive-through patients can be notified when their prescriptions are ready (a sensor can monitor the drive-through lane to determine when a vehicle enters the area).

A pharmacist or technician can familiarize patients with the system by placing a pager in the hand of the patient when she drops off her prescription and explaining how the unit works.

Such systems, which have proved to be popular in restaurants and other high-traffic venues, can now be found in the Osco Drug outlets operated by Albertsons Inc., Spartan Stores Inc. and other pharmacy retailers.

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Title Annotation:Retail Pharmacy
Comment:Wireless pagers gain popularity at pharmacies.(Retail Pharmacy)
Publication:Chain Drug Review
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 29, 2003
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