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Winalot.

Winalot has announced the launch of a range of canned dogfood called Casserole Selections, available this month.

There are three flavours--chicken & vegetables in gravy, lamb & rice in gravy, and beef, pasta & carrots in gravy.

The current 'chunks in gravy' trend is experiencing value growth of 18% year-on-year [ACNielsen 52 w/e March 19, 2005].

Available in 6-packs of 400g cans at an rsp of 2.49 [pounds sterling], Casserole Selections will be backed by Winalot's major on-pack event in August. It is offering a luxury weekend escape for two in a location of choice in the UK.

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Title Annotation:4 Independents
Publication:Grocer
Date:Jul 16, 2005
Words:107
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