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Will roses be more expensive this Valentine's Day because of the recent California floods?

WESTBURY, N.Y.--(BUSINESS WIRE)--Feb. 10, 1995--In view of the recent flooding in California and its impact on the floral industry, Jim McCann, president of 1-800-FLOWERS, the world's premier florist, has released the following statement.

"Despite the recent flooding and harvest damage to the California growers, 1-800-FLOWERS will not be raising rose prices for the Valentine's Day holiday period. As with last year, boxed roses will cost $59.99 and roses in a vase will be priced at $69.99.

"As the demand for roses continues to grow each year, 1-800-FLOWERS sources its roses from all over the world. In fact, we are forecasting selling approximately 3 million roses this Valentine's Day, a 25 percent increase over last year."

CONTACT: DeVries Public Relations

Audrey Cohen, 212/891-0409
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 10, 1995
Words:128
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