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Why most of us show brand loyalty.

Sydney, Apr. 4 ( ANI ): The daily habits of 46 percent of consumers drive their shopping choices, a new study has revealed.

The report from consumer insights group BrandHook, which surveyed 1000 respondents, said that marketers are now targeting consumers at times when they are vulnerable and open to change, like when they shift, get married, have a baby or form a new relationship, the Sydney Morning Herald reported.

The research from the University of South Australia also showed that brand loyalty is a "natural phenomenon," which helps people feel in control.

Byron Sharp, professor of marketing science, wrote in his latest book 'Marketing: Theory, Evidence, Practice' that of the 30,000 items available in a supermarket, an average household will buy up to only 400 different items a year.

He said that people like to think of themselves as exciting human beings but they often go to the same restaurant and order the same meal.

Sharp asserted that brand loyalty is not as strong or passionate as companies like to think and consumers only adopt them as a strategy to simplify their lives. ( ANI )


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Publication:Asian News International
Date:Apr 4, 2013
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