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Why e-ciggies are so 'cool' revealed.

ISLAMABAD -- Researchers have taken a look into the popularity of e-cigarettes.

Michael Steinberg of the Rutgers Robert Wood Johnson Medical School in the USA, leader of a pilot study about the perception and use of these nicotine delivery devices, said that was in their marketing - they are simply "cooler" than nicotine inhalers.

Steinberg's team conducted a crossover trial during which 38 current smokers from New Jersey tried out the e-cigarette and the nicotine inhaler over a period of three days each.

The participants rated the e-cigarette to be more acceptable and "cool," and judged it to be more helpful and effective in the process of trying to quit smoking, said the study published in the Journal of General Internal Medicine.

The e-cigarette also provided superior satisfaction and physical reward compared to the inhaler, and was even on par with the participants' own tobacco cigarettes.

Seventy-six percent of the participants said they would indeed use an e-cigarette to help them quit. Eighteen percent (seven of the 38 participants) did not smoke at all during the three-day test period using the e-cigarette, while only 10 percent (four participants) refrained while using the inhaler.
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Publication:Balochistan Times (Baluchistan Province, Pakistan)
Date:Jun 5, 2014
Words:191
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