Why ECHO readers trust us to bring them the real news.
THE ECHO is joining the fight against fake news - and key figures in our region are right behind us.
Nothing is more important to us than the people of Merseyside - and they've told us why they see the ECHO as their go-to place for authoritative, balanced coverage.
We and our sister titles up and down the country are together helping tackle the "fake news" phenomenon - which has seen made-up information designed to deceive spread far and wide on social media.
Here people from all walks of life - all of them ECHO readers - tell us what keeps them coming back to their local paper and news website for news they can trust.
| Iain Christie, manager at the Royal Court Theatre "The ECHO is the first media outlet I turn to for local news because the reporters know what is happening in the city and always have the local stories first. Here at the Royal Court we know our audience looks for the ECHO review before any others because they trust them and believe what they say. The reporters' knowledge of the city and, crucially, the people in it gives them the edge on all other media outlets.
| Long-time reader Billy Rotherham, 70, who grew up in Kirkdale - and has never lost the ECHO habit "Having left the city 50 years ago to settle in Wigan, I still buy the ECHO every day.
"It keeps me up to date with what's going on. I believe the ECHO tell the stories as honestly as they can.
"I've still kept my Liverpool sense of humour and love the old stories and references to 'Old Liverpool.' .' "It also keeps me informed of all the people I once worked, lived and socialised with who have died and the necessary funeral arrangements.
| Former journalist and current PR director at public relations agency Influential, Jane Woodhead "I can recall many people referring to it as 'the Liverpool Bible',' believing if the ECHO reports it, then it must be true. And I am sure this is still the case today!
"It is a highly respected publication with respected journalists.
"The Liverpool ECHO is most definitely the go-to news source for everything which is happening in Liverpool city centre and the surrounding region."
| Dannii and Naomi Campbell, sisters of murdered St Helens teenager Jordan Campbell, on behalf of his family "In every story the Liverpool ECHO have printed to do with our Jordan's case they have had the most accurate information, and have been sympathetic and supporting. We as a family are grateful for their work and see the newspaper as a great source of information." | Liverpool PR and former adviser to the Labour party Dan Hughes "I work with various media outlets everyday but I'd struggle to find a newspaper with the same reputation and respect as a trusted new source.
"The ECHO is internationally regarded as a true voice of Merseyside and regularly sets the national news agenda. It is always the first place I turn when something has happened in the region."
| Katy Appleton, criminal barrister with St John's Buildings Barrister Chambers "Newspapers help ensure open justice by keeping readers informed of court proceedings.
"Fair and accurate coverage of court cases is a valuable public service. I, like many of the barristers and solicitors in Liverpool, follow the ECHO's court coverage.
"The live blogs of trials and sentence hearings in particular are very impressive."
| Sharon Good, chief executive of Good Results PR "The Liverpool ECHO is the go-to newspaper for us and our clients when reaching out to the people of Liverpool and the North West.
"We can trust the quality of reporting and news and without doubt it is the number one title, print and online, and essential to any campaigns we have."
Fact or Fake - we can help you find out. If you're not sure if a snippet of local news you've seen on social media is fact or fake we can check it out.
Email our hotline at firstname.lastname@example.org putting "Fake or Fact?" clearly in the subject field. Add a screen grab of the item or all the details you have and our trained professionals will investigate.
The story needs to be local and it must be passing itself off as news.
We'll let you know the outcome of our investigation - and we will share the truth with our readers too.
Fake news - together we can fight it. And that's a fact.