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Wholesaler debuts own sports drink.

In an attempt to cash in on the lucrative sports drink industry, a St. Louis County Anheuser-Busch wholesaler, Grey Eagle Distributors, began marketing Hy-5 Thirst Quencher - a sports drink of the company's own creation - in area grocery and convenience stores earlier this month.

Marketed under the title Grey Eagle Enterprises, Hy-5 is touted as "truly isotonic, 100-percent natural" with five essential ingredients.

"It is an exciting and challenging time to be in the beverage industry," reported Jerry Clinton, president and chairman of Grey Eagle Distributors. "The competition is keen and people are looking for healthful, all-natural quality products.

"In my 30 years-plus of beverage experience," Clinton continued, "I feel that we have delivered a product that is certainly destined to become a gigantic consumer favorite."

The distributor's vice president and general manager Jeffrey Clinton added, "Grey Eagle has always been accustomed to the superior quality associated with the beers from Anheuser-Busch. We look at our new Hy-5 product as a continuation of the high standards for which we have become known.

"We are eager to share the satisfying taste and quality of this new thirst quencher," Clinton added, "first with our fellow St. Louisans, and later with the entire country."
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Title Annotation:Grey Eagle Distributors Inc.'s Hy-5 Thirst Quencher
Publication:Modern Brewery Age
Date:Jun 22, 1992
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