Who's pulling our chain?
The 2007 Agribusiness Forum will seek to demonstrate some of the elements that affect the way we do business. For example, things that happen on the other side of the world impact how we do business every day, including politics, economics and communications. These things pull our chain. Consumers expect a safe food supply and those expectations pull our chain, or impact the way we do business. Technology also has an impact on perceptions and opportunities for us as marketers. In addition, consumer trust, who they trust and why, right or wrong also pulls at our chain or the way we market and do business.
Many different elements can set off a chain reaction. This fall's Agribusiness Forum, hosted by the National Agri-Marketing Association (NAMA), will give you a glimpse into the role some of these entities play in our day to day business world as we explore who's pulling our chain. Join us November 13-14 in Kansas City as we hear from noted economists, reporters, consumer food experts and more as they set the stage for how your business can face these challenges.
International economist Don Reynolds will kick off the 2007 Forum. Reynolds presents a fast-paced overview of major trends in the global economy and how it will impact agriculture. He is a firm believer that globalization will mean a golden age for American agriculture. He will discuss economic trends, currencies, energy, interest rates and the recent volatility in the financial markets and what you do to prepare for this change
Reynolds has served 11 years as Chairman of the Investment Advisory Board of a $22 Billion trust fund, Reynold's success resulted in his being appointed by George W. Bush as Pension Board Chairman with oversight of $120 Billion in Pension & Trust Funds. He understands how important personal accountability and bottom line performance is, and the need for decision makers to have a clear vision of future trends and events in order to make successful long-term strategic decisions.
Reynolds has lived 14 years overseas, visited over 50 countries, has lectured on Free Market Systems at the University of Moscow, spoken about the Global Economy for the Saudi Arabian Central Bank, keynoted the Australian IT Summit, advised the Heavy Equipment Industry in Rome, keynoted for international correspondents in Indonesia and spoken on the impact of global warming in Santiago.
Other confirmed speakers for the forum include:
Mary Rosenthal, NatureWorks
Claudia Mobly, Sam Walton College of Business
Center for Retailing
Matt McInney, Minneapolis Star Tribune
Additional speakers will be announced. Check the web for details at www.nama.org.
Join in congratulating the honorees of this year's NAMA Professional Development Awards of Excellence. Each year, NAMA honors members with hands-on responsibility in marketing communications, public relations, product management and sales. Awards will be given in each of these four areas and the recipients will share their thoughts on the challenges and opportunities in agri-marketing.
Registration & Hotel Information
The Agribusiness Forum will take place at the Hyatt Regency Crown Center. This hotel is near where the NAFB Convention will be held.
Hyatt Regency Crown Center Hotel
2345 McGee St.
Kansas City, Missouri 64108
Don't forget to mention NAMA when making your reservation. Rates are $114 for a single/double. The hotel cutoff date is October 29, 2007.
For Forum registration rates or to register, call 913-491-6500 or visit www.nama.org/forum.
November 13 2-5 p.m. Welcome/Kick-Off Session 5:30-7:30 p.m. Welcome Reception November 14 7:30-8 a.m. Continental Breakfast 8-11 a.m. Agribusiness Forum Session 11:30 a.m.-1 p.m. Awards of Excellence Luncheon 1:30-4 p.m. Agribusiness Forum Session 4 p.m. Adjourn
Forum Moderator (New!)
This year's forum will be moderated by Jeff Pence, president of Farm Journal Digital Media, which includes the company's internet, television and newsletter businesses.
Prior to Farm Journal Media, Pence was the President and Director of Qualitron Media, a closely held company that produced and distributed the national television programs AgDay and WeekEnd MarketPlace. This business was acquired by Farm Journal in 1998, and he continues senior management responsibilities with the company today.
In his role as forum moderator, Pence will summarize each session and help attendees relate the information to their businesses.
Cattlemen's Beef Board--Kick-off Session
DTN/Progressive Farmer--Welcome Reception (Co-Sponsor)
John Deere Agricultural Marketing Center--Welcome Reception (Co-Sponsor)
Padilla Speer Beardsley--Forum Session
Fastline Publications--Registration Brochure Printing
Rhea & Kaiser Marketing Comm.--Name Badges
Successful Farming & Agriculture Online--Program Booklet Ad
Farm Progress Companies--PDA Awards Program
High Plains Journal--Continental Breakfast (Co-Sponsor)
Hoard's Dairyman Magazine- Continental Breakfast (Co-Sponsor)
Associations, Inc.--Program Booklet--Half Page
Beck Ag, Inc.--Program Booklet--Half Page
Blasdel Cleaver Schwalbe Communications--Forum Registration List Printing
CHS Inc.--Wednesday Morning Refreshment Break
Diamond V--Program Booklet Ad
Natl. Cotton Council of America--Tuesday Break
Pioneer Hi-Bred Intl.--Web Page Banner Ad
McCormick Company--Program Booklet Ad
Ag Speakers Network--Keynote Speaker
Vance Publishing Corp.--Program Booklet Ad
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|Title Annotation:||2007 AGRIBUSINESS FORUM: NOVEMBER 13-14: KANSAS CITY|
|Date:||Sep 1, 2007|
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