White egg worth its weight in gold.
CADBURY has produced a white chocolate version of its Easter Creme Egg for the first time - but consumers will not know if they have bought one until they unwrap it.
Between 350 and 400 of the white eggs are on sale in the same packaging as the standard milk chocolate version until Easter Sunday on April 1, with Cadbury offering cash prizes to those who find one.
They are being stocked by selected independent and convenience retailers such as local newsagents and corner shops and in Sainsbury's Local, Tesco Express and Co-op branches until Easter Sunday on April 1, with each one worth at least PS100, Cadbury said.
The promotion is bound to cause some consternation among fans of the product, who claimed that Cadbury's US owners ruined Easter two years ago with a new "cheap chocolate imitation" Creme Egg.
It followed brand owner Mondelez changing the recipe for the sweet fondant-filled snack so that the shell is made from a "standard, traditional Cadbury milk chocolate" instead of the popular Cadbury Dairy Milk.
<B Cadbury's white chocolate Creme Egg