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Whitbread debuts its "new look" labels.

England's Whitbread Beere Co. has unveiled a "new look" for its Whitbread Ale and Mackeson Triple Stout 12-oz. bottle packages for the U.S. market.

Whitbread Ale's body and neck label have been redesigned to reflect the quality and heritage of the product, according to a spokesperson at the brands' U.S. importing agent, Royal Class Import-Export, a subsidiary of Hudepohl-Schoenling Brewing Co.

The traditional colors of blue and cream, highlighted by gold, continue to dominate the label. The signature of the Whitbread founder, Samuel Whitbread, has been added to the center of the label.

Mackeson Triple Stout also received a label overhaul with larger and bolder neck and body graphics. Metallic silver will replace grey on the labels and the English brand logo, "The Original and Genuine," was added to the top.
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Title Annotation:Whitbread Beere Co. new labels for Whitbread Ale and Mackeson Triple Stout
Publication:Modern Brewery Age
Date:Mar 16, 1992
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