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Whisker technology.

SCHICK INTRODUCES THE SCHICK HYDRO POWER SELECT WET SHAVE RAZOR, FEATURING ADVANCED TECHNOLOGY. Company officials say the comfort control system allows users, with the push of a button, to choose from three vibrations settings--low, medium or high. The conveniently placed one-touch control button allows users to seamlessly adjust throughout the shave to find the most comfortable level.

The interactive digital interface is an LED screen communicating visually to clearly distinguish which vibration level is in use, allowing men to better choose the optimal power for each part of their faces. The screen also communicates the strength of the battery. Officials for Schick, part of Energizer Personal Care, based in Shelton, Conn., say the Schick Hydro Power Select's sleek design reflects the razor's high-tech features and the ergonomic handle houses 25 electronic components and has just enough heft to feel natural and sturdy in the hand.

Schick officials add that beyond these technological advancements, the Schick Hydro Power Select retains the revolutionary innovations of the Schick Hydro skin comfort system to refresh, renew and care for men's skin, by helping to reduce irritation and providing hydration throughout each shave. The razors use proprietary technology to pack advanced lubrication into a Hydrating Gel Reservoir to effectively help reduce friction during repeat strokes, while five blades with innovative Skin Guards help control skin flow to reduce friction. A Flip Trimmer allows men to flip back the Hydrating Gel Reservoir so all five blades touch the skin for a precise trim, as opposed to the single edging blade on most razors.

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Title Annotation:NONFOODS NEWS
Author:Mendelson, Seth; Levitt, Craig
Publication:Grocery Headquarters
Date:Feb 1, 2012
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