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Whirlpool Internet-Enabled Appliances to Use Beeline Shopper Software Features.

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TROY, Ohio--(BUSINESS WIRE)--Feb. 16, 2001

Beeline Shopper and Whirlpool Corporation (NYSE:WHR) have signed a Letter of Intent for Beeline Shopper to provide its expertise on kitchen barcode scanning, shopping list management, healthier product suggestions, recipes and targeted coupon distribution for a new generation of Whirlpool brand appliances that are Internet-enabled.

"This will enhance the services and functionality consumers will receive from our new Internet-enabled appliances," said Dean Triemstra, Brand Director, Whirlpool Corporation. "Consumers have come to expect innovative leadership and time saving features from Whirlpool Corporation, this is just one more way we build on that trust."

The first project is the field test of a Whirlpool refrigerator that combines a Symbol Technology CS-2000 handheld barcode scanner with a touch screen computer on the door. In combination with Beeline's software comprehensive UPC data dictionary, a consumer scans any grocery product to create personalized shopping lists with healthy, nutritional suggestions and coupon savings opportunities for their local grocer. They also have the option to send an order to their preferred web grocer.

"The Whirlpool plans for the Smart Kitchen and Internet-enabled appliances really make sense, because so much household management and planning takes place in the kitchen," said Leib Lurie, President of Beeline Shopper. "Our software, combined with the other appliance features, links the consumer more tightly with their grocer by providing real value to the consumer, and makes it easy for families to shop smarter and eat right."

About Beeline Shopper (

The Beeline Shopper home scanning and nutrition program provides a simple bar code scanner families use to instantly create personalized shopping lists before going to the grocery store. The lists offer healthier food suggestions matching each family's nutritional profile combined with special savings. The lists are organized so they are easy to use in the store. Supermarket News selected Beeline Shopper as an Innovative Technology Top Performer for the year 2000.

About Whirlpool Corporation

Whirlpool is the world's largest manufacturer and marketer of major home appliances, responsible for one out of every two washing machines sold in the United States. Since its founding in 1911, Whirlpool has grown from a family-owned machine shop in Michigan to the world leader with manufacturing plants in 13 countries. From washers and dryers to refrigerators and microwave ovens, Whirlpool products help consumers do the things they need to do, so they can do the things they want to do. Whirlpool is headquartered in Benton Harbor, MI.
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Publication:Business Wire
Date:Feb 16, 2001
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