Wheelie bins in PS20m demand.
Byline: Jon Griffin Business Editor firstname.lastname@example.org
THE West Midlands manufacturing sector is in line for a near PS20 million boost - thanks to Birmingham City Council's waste collection.
A string of firms have won orders from the council for refuse collection vehicles and related equipment, including a PS15.2 million deal with Warwick-based Dennis Eagle.
The Warwick firm is supplying up to 117 refuse collection vehicles by the winter of 2015, of which up to 74 will be fitted with the lifts for the collection of wheelie bins, manufactured and assembled in nearby Redditch by FAUN Zoeller.
The council has used its Birmingham Business Charter for Social Responsibility to extract social value from the deals - with agreements to fund apprenticeships and cyclist awareness training for refuse collection vehicle drivers amongst the extras secured from the suppliers by the local authority.
Coun Lisa Trickett, Cabinet Member for a Green, Smart and Sustainable City, said: "The wheelie bin scheme is boosting a sector of the motor manufacturing industry that people would not ordinarily think of.
"Our old fleet was past its sellby date with vehicles becoming increasingly unreliable, so this is much-needed investment.
"Research shows that when local authorities procure services and supplies locally, every pound can be recycled up to as many as three times in the wider local economy." Coun Stewart Stacey, Cabinet Member for Commissioning, Contracting and Improvement, added: "I am proud we have been able to support the region's businesses in this way for a scheme that will help make Birmingham's streets cleaner and greener.
"For too long the purchasing power of councils has been underutilised.
"Through the Birmingham Business Charter for Social Responsibility, we are committed to doing everything we can to add social value to the local economy, creating and protecting jobs locally wherever practical and possible."
Lee Rowland, Dennis Eagle sales and marketing manager, said: "We are delighted to have won the contract with Birmingham City Council."