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What mystery shoppers look for.

Using a mystery shopper can be an effective way to gauge customer service and sales effectiveness at your facility. But there are other benefits, according to Barbara Gerber, president of Devon Hill Associates, a marketing and mystery shopping service in La Jolla, Calif.

* Identify the first impression visitors have of your facilities;

* Monitor whether the proper information is being communicated to visitors;

* Check adherence to marketing standards, protocols and procedures;

* Clarify areas of poor performance indicated in Other forms of research;

* Determine training needs;

* Check for consistency of format

* Acquire an "inside view" of how well your competitors perform.
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Title Annotation:JUMP START
Publication:Contemporary Long Term Care
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2005
Previous Article:Designing a pest-free facility.
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