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What do you put in your handgun?

If I had a small gun shop and wanted to stock a reasonably sized conglomeration of ammunition products that would maximize sales and serve my customers as well, the following would be my choice as far as general purpose and defensive handgun ammunition. Each manufacturer offers products that are reliable and priced to give the dealer a healthy margin.


Customers always want what's hot in the gun magazines, and lately the most acclaimed handgun ammunition is Winchester's Black Talon line. Black Talon is available in auto pistol calibers, with revolver rounds soon to follow. This has to be the most heavily publicized and thoroughly researched new handgun round introduced by a major manufacturer. There's not enough field data from the street to draw conclusions, but the round is promising, and a lot of customers want it.

(As a side note, both Chicago and San Diego police departments have adopted the round into their standard duty use, so we should have a data base to draw from within a year or so.)

In the department of "Which is more dangerous, the bullet or the name?" your customers may wonder if the Black Talon name may come back to haunt them in court after a shooting. You can tell them what Winchester executives told me: The black box of the Winchester Supreme line of prestige, top-quality ammo was taken as a theme for the Black Talon line to show that this was also premium quality ammunition. Presumably, Winchester/Olin will stand ready to explain that in court for an end user of their product who is wrongfully accused.


Federal's Hydra-Shok remains a strong seller as one of the most respected names in the defensive ammo market. It's reputation among your customers for accuracy and excellent expansion is unequaled. In .45 ACP this bullet is a splendid performer, and the 9mm round is issued by prestigious law enforcement agencies from the FBI to the Metro Dade Police.

The design of the Hydra-Shok round is similar to a standard hollow point bullet except that in the center of the cavity there is center post. This post rejects any material which might clog the bullet (such as denim or leather) and directs the force of the incoming tissue against the inner walls of the hollow point for more consistent mushrooming.

The Hydra-Shok round comes packaged 20 to a box for convenience and a low price point. For the customer who "just wants to try some," this packaging is very convenient.

For high-volume pistol shooters, Federal also offers its Nyclad handgun ammo. These bullets are coated with a nylon jacket to virtually eliminate bore leading and gun fouling. This also significantly reduces airborne lead particles in the shooter's box at the firing range. The Nyclad bullets are available in round nose, semi-wadcutter, and hollow point.


Remington's auto pistol line has bullets with hardball-like hollowpoints that feed in any gun that feeds ball. You can recommend them without worrying that a customer's milspec gun, designed only for ball, will jam at the moment of truth. From .380 to .45 ACP, you can sell Remington hollowpoints with confidence; many of your customer's guns won't be reliable with any ammo but Remington.


The PMC/Eldorado ammo line is extremely profitable for you, being the "generic practice ammo" that many of your customers are looking for. Reliability and low price are two features that will attract the eye of many a serious target shooter as well as most of the weekend plinkers.

PMC's newest line of high-quality self-defense ammunition, dubbed the Starfire, has generated a lot of interest among the shooting crowd. These bullets feature an interior rib design which, upon expansion, cuts through tissue and aids in reliable mushrooming. The final result leaves the bullet looking like a flower or star, which is how it gets its name.

The Starfire line is currently available in 9mm, .38 Special +P, 10mm, and .44 Magnum. By the time this magazine reaches you, PMC should also be offering this high quality ammunition in .40 S&W and .45 ACP, with a .357 Magnum round available in the first part of 1993.

While the Starfire is not yet widely street proven, it offers great potential for performance -- as well as for dealer profit.


CorBon allows you to sell law-abiding civilians ammo that other makers restrict to police: 115-grain 9mm hollowpoints at +P+ velocity of 1,350 feet per second, or .38 Special at +P+ speeds with only +P pressure, according to the maker.

CorBon's new 135-grain .40 S&W hollowpoint at 1,300 fps is one of a kind, and it is being heavily advertised.


CCI offers three strong product lines with very definite selling points for your customers.

First, CCI's Blazer ammunition is perfect for the customer who has no interest in reloading. This ammo, with lightweight, nonreloadable aluminum cases, is both inexpensive and accurate, leaving you a good margin for profit. CCI's quality control is amazingly good, and any customers who have reservations about shooting "disposable ammo" will quickly be won over by this product.

As part of the Blazer line, CCI also offers its lead-free Clean Fire ammo for shooters who spend a lot of time in an indoor range setting. The Clean Fire line has patented Uni-Cor bullets to eliminate lead in the barrel and in the air, and the primers contain no lead, barium, or other toxic metals. Clean Fire is available in 9mm, .38 +P, and .45 ACP.

For the defense customer, CCI offers the Lawman series, a line of top-quality hollow-point rounds. The Lawman comes with premium-quality, reloadable brass cases and features Speer jacketed hollowpoint bullets; they are excellent for target shooting and handgun hunting as well as the more serious work of self-defense.


Consider hooking up with a firm like 3D, whose Impact ammo has splendid quality control and affordable pricing. I've won matches up to state champion level with 3D, and their delivery is excellent. This ammunition is available in most popular calibers.


For inexpensive, lead-free shooting, stock M&D ammo for your customers. These quality remanufactured products will boost your profits and ease shooters' worries about lead contamination.

Black Hills

One sure statement can be made about Black Hills ammo: Their sure-feeding hollowpoints, designed to feed even in milspec guns, and their practice ammo are both affordable and accurate enough to win a match with. I took First Master in the off-duty revolver event at the Mid-Winter National Championships in Tampa in 1992 using Black Hills .38 Special 158-grain semi-wadcutters.
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Title Annotation:Shooting Industry Ammo Blowout: A Look at the Most Explosive Items You'll Ever Have in Your Stock
Author:Ayoob, Massad
Publication:Shooting Industry
Article Type:Buyers Guide
Date:Jan 1, 1993
Previous Article:New guns from the "old country." (Action Arms Ltd.'s importation of Brno rifles from Czechoslovakia) (Special Intelligence) (Column)
Next Article:Slugs, shot, and spitzers: the latest in long-gun ammo.

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