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What do you do for a living?

At the NEPA conference in Las Vegas, David Miller, vice president of sales at HCPro and a past director of the American Publishers Association, told his audience, "For 27 years I've been a health care publishing executive, billed myself as that. When I'd introduce myself at conferences, they'd say, 'Oh, yeh, we get that'--a sort of 'ho-hum.'

"Lately, because we now have a large training division, I tell people we're in education and training, and I get a whole different response--'Oh, we need that. I need to train my staff."'
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Publication:The Newsletter on Newsletters
Date:Dec 15, 2002
Words:90
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