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What a difference a year makes.

WE'RE NOT OUT of the woods yet. Consumer sentiment is bad, housing is still a mess and Wall Street is gyrating violently every day ... and then there's that spill in the Gulf that needs to be cleaned up and who knows how much that will cost or who exactly is going to pay for it.

There's no question that there are still plenty of questions to be answered, but when taking a look at company performances during the past 12 months for this edition of The Top 50 it's clear that the worst is over. By the fourth quarter of 2009, nearly every company on our list reported that sales were expanding again. The good times continued into the new year, as most companies recorded a big jump in quarterly results.

It may be anecdotal evidence, but nearly every raw material executive I've talked to at industry trade shows in the first half of 2010 reported that sales were up and, perhaps more importantly, their customers were upbeat about the future. Now, if only household and personal care companies can get consumers to be as optimistic about their big ticket purchases as they are about their non-durable purchases, then the economy would really get going and growing again!

On the pages that follow, you'll read more about The Top 50, HAPPI'S annual look at the biggest U.S. companies in the global household and personal care industries. It's a good gauge of where we've been and in many instances, where we're headed.

For more than 30 years, Procter & Gamble has topped our list and, despite the worst economic slowdown in nearly 80 years, P&G still remains on top of our newest version of The Top 50. Colgate-Palmolive is a distant No. 2, with S.C. Johnson, Estee Lauder and Avon rounding out the top five. These industry leaders and the 45 other companies that you'll read about on the following pages, have all made the necessary cuts and, in some cases, the necessary expenditures, to get back on the growth track.

We hope you enjoy this edition of The Top 50. As always, we welcome your comments on our rankings, as well as anything else that appears in HAPPI. Be sure to read our August issue, which includes The International Top 30, our article on the largest manufacturers of household and personal products with corporate headquarters outside the U.S.
ALPHABETICAL LISTING

Alberto Culver              17
American International      38
Amway                        7
Avon                         4
Bare Escentuals             26
Bonne Bell                  50
Blyth                       21
Chattem                     34
Church & Dwight             14
Clorox                      13
Combe                       33
Colgate-Palmolive            2
Coty                         9
Dermalogica                 45
Diversey                    10
Ecolab                       8
Elizabeth Arden             20
Energizer                   31
Estee Lauder                 5
Gojo                        44
Guthy-Renker                19
Hain Celestial              47
Herbalife                   46
Inter Parfums               32
Jafra                       27
John Paul Mitchell Systems  25
Johnson & Johnson            6
Limited Brands              11
Markwins                    30
Mary Kay                    12
Merck                       28
Nu Skin                     22
OPI                         38
Parlux                      43
Philosophy                  41
Phoenix Brands              37
Prestige Brands             35
Procter & Gamble             1
Revlon                      18
Sara Lee                    15
S.C. Johnson                 3
Seventh Generation          42
Spartan Chemical            49
State Industrial            48
Sun Products                15
Tupperware                  23
Turtle Wax                  40
WD-40                       36
Yankee Candle               24
Zep                         29

THE TOP 50

1. Procter & Gamble             Cincinnati, OH          $63.1 billion
2. Colgate-Palmolive            New York, NY            $13.1 billion
3. S.C. Johnson                 Racine, WI              $8.5 billion
4. Avon                         New York, NY            $7.4 billion
5. Estee Lauder                 New York, NY            $7.3 billion
6. Johnson & Johnson            New Brunswick, NJ       $7.1 billion
7. Amway                        Ada, MI                 $6.6 billion
8. Ecolab                       St. Paul, MN            $5.9 billion
9. Coty                         New York, NY            $3.5 billion
10. Diversey                    Sturtevant, WI          $3.1 billion

11. Limited Brands              Columbus, OH            $2.6 billion
12. Mary Kay                    Addison, TX             $2.5 billion
13. Clorox                      Oakland, CA             $2.4 billion
14. Church & Dwight             Princeton, NJ           $2.3 billion
15. Sara Lee                    Chicago, IL             $2.0 billion
15. Sun Products                Wilton, CT              $2.0 billion
17. Alberto Culver              Melrose Park, IL        $1.3 billion
18. Revlon                      New York, NY            $1.2 billion
19. Guthy-Renker                Palm Desert, CA         $1.1 billion
20. Elizabeth Arden             Miramar, FL             $1 billion

21. Blyth                       Greenwich, CT           $958 million
22. Nu Skin                     Provo, UT               $752 million
23. Tupperware                  Orlando, FL             $701 million
24. Yankee Candle               Deerfield, MA           $681 million
25. John Paul Mitchell Systems  Beverly Hills, CA       $600 million
26. Bare Escentuals             San Francisco, CA       $557 million
27. Jafra                       Westlake Village, CA    $546 million
28. Merck                       Whitehouse Station, NJ  $540 million
29. Zep                         Atlanta, GA             $501 million
30. Markwins                    City of Industry, CA    $455 million

31. Energizer                   St. Louis, MO           $421 million
32. Inter Parfums               New York, NY            $409 million
33. Combe                       White Plains, NY        $400 million
34. Chattem                     Chattanooga, TN         $313 million
35. Prestige Brands             Irvington, NY           $302 million
36. WD-40 Company               San Diego, CA           $292 million
37. Phoenix Brands              Stamford, CT            $215 million
38. American International      Los Angeles, CA         $200 million
38. OPI                         North Hollywood, CA     $200 million
40. Turtle Wax                  Willowbrook, IL         $194 million

41. Philosophy                  Phoenix, AZ             $165 million
42. Seventh Generation          Burlington, VT          $150 million
43. Parlux                      Fort Lauderdale, FL     $148 million
44. Gojo                        Akron, OH               $136 million
45. Dermalogica                 Carson, CA              $130 million
46. Herbalife                   Los Angeles, CA         $128 million
47. Hain Celestial              Melville, NY            $125 million
47. State Industrial            Cleveland, OH           $125 million
49. Spartan Chemical            Maumee, OH              $118 million
50. Bonne Bell                  Lakewood, OH            $116 million


The Top 50

1. PROCTER & GAMBLE

Cincinnati, OH

513.983.1100

www.pg.com

Sales: $63.1 billion [Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$63.1 billion (estimated) for personal care, oral care and household products. Net sales: $79 billion. Net income: $13.4 billion for the year ended June 30, 2009

Key Personnel:

Bob McDonald, chairman, president and chief executive officer; Werner Geissler, vice chairman, global operations; Dimitri Panayotopoulos, vice chairman, global household care; Ed Shirley, vice chairman, global beauty and grooming; Robert A. Steele, vice chairman, global health and well-being; Charles V. Bergh, group president, global male grooming, beauty and grooming; Mary Lynn Ferguson-McHugh, president, family care; John P. Goodwin, president, global Braun, beauty and grooming; Melanie L. Healey, group president, North America; Teri L. List, senior vice president and treasurer; Filippo Passerini, president, global business services and chief information officer; Marc S. Pritchard, global marketing and brand building officer; Jeffrey K. Schomburger, president, global Walmart team; Jorge A. Uribe, president, Latin America; Giovanni Ciserani, president, western Europe; Thomas M. Finn, president, global health care; R. Keith Harrison Jr., global product supply officer; Deborah A. Henretta, group president, Asia; Patrice Louvet, president, global prestige, beauty and grooming; Jon R. Moeller, chief financial officer; Laurent L. Philippe, group president, Central and Eastern Europe, Middle East and Africa; Martin Riant, group president, global baby care; Valarie L. Sheppard, senior vice president and comptroller and global household care finance and accounting; Christopher de Lapuente, group president, global hair care, beauty and grooming; Virginia Drosos, president, global female beauty, beauty and grooming; Robert L. Fregolle Jr., global customer business development officer; Christopher D. Hassall, global external relations officer; Robert Jongstra, president, global salon professional, beauty and grooming; Charles E. Pierce, group president, global oral care; Daniela Riccardi, president, greater China; David S.Taylor, group president, global home care

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Major Products:

Beauty care--cosmetics, fragrances, hair care, antiperspirants and skin/beauty care marketed under such brands as Gillette, Pantene, Olay, DDF, Head & Shoulders, Hugo Boss, Secret, SK-II, Zest, Safeguard, Rejoice, Clairol, Herbal Essences, Cover Girl, Old Spice, Wella, Aussie and Ivory. Fabric and Home care--dish care, household cleaners and laundry care including brands such as Tide, Ariel, Downy, Lenor, Gain, Cascade, Ace, Cheer, Bold, Swiffer, Bounce, Dash, Dawn, Fairy, Joy, Febreze, Era, Dreft, Daz, Vizir, Salvo, Mr. Proper, Mr. Clean, Flash, Viakal, Alomatik, Ivory, Maestro Limpio and Rindex. Health care--toothpaste and brushes, mouthwash and teeth whitening products including brands such as Scope, Crest and Vicks

New Products:

Laundry--Swash, Febreze Fabric Refresher, Bounce Dryer Bar; Blades and razors--Gillette Fusion ProGlide razor, Gillette Pro-Series shave care, Venus line extensions; Beauty--Olay Professional Pro-X and Regenerist 14 Day Skin Intervention, Regenerist Advanced Anti-Aging UV Defense Regenerating Lotion SPF 50, Regenerist Advanced Anti-Aging Eye Roller, Regenerist Advanced Anti-Aging Superstructure UV Cream SPF 25, Complete Ageless Skin Renewing UV lotion, Complete Ageless Eye Brightening Cream and Complete Ageless Rejuvenating lathering cleanser, Purifying Mud Lathering Cleanser, Quench Advanced Healing body lotion, Pantene relaunch, Fekkai Advanced, Head & Shoulders Hair & Scalp, Old Spice Everclear and Fresh Collection deodorants, Cover Girl Lash Blast mascara, SmokeyShadow Blast eyeshadow, ShineBlast lipgloss, Clean makeup and powder, Simply Ageless corrector and concealer; Oral Care--Crest Extra White Plus Scope Outlast toothpaste (long lasting mint), Scope Outlast mouthwash (long lasting mint), Crest Pro-Health Sensitive Shield toothpaste, 3D White Whitestrips Professional Effects, Crest Pro-Health Enamel Shield Rinse, Crest Weekly Clean Intensive Cleaning Paste (refreshing mint), Oral-B Pro-Saude; Household--Mr. Clean Antibacterial Multi-surfaces cleaners with Febreze Freshness, Mr. Clean Bathroom Cleaners, Ariel/Dash stain remover, Ariel with Actilift.

Comments:

The recession took a bite out of Procter & Gamble's sales in fiscal 2009, as sales declined 3%. However, net income increased 11%. Most of the sales decline was attributed to more discretionary categories such as prestige fragrances, professional hair care and Braun appliances, along with personal health care.

By category, beauty sales fell 4% to $18.7 billion on a 2% decline in volume. Volume in developed regions declined mid-single digits, while volume in developing regions grew low single digits. Retail hair care volume grew low single digits behind growth of Pantene, Head & Shoulders and Rejoice. Prestige fragrance volume declined high single digits and professional hair care volume declined mid-single digits mainly due to market contractions and trade inventory reductions. Volume in skin care declined mid-single digits primarily due to competitive activity affecting shipments of Olay and the divestiture of Noxzema. Personal cleansing volume was down high single digits behind trade inventory reductions, market contractions and divestiture activity, the company said.

Grooming net sales declined 9% in 2009 to $7.5 billion on a 6% decline in unit volume. Growth of Fusion sales was offset by a decline in Braun sales. Overall, volume in developed regions declined high single digits and volume in developing regions declined mid-single digits. Blades and razors volume declined low single digits primarily driven by market contractions in developed regions and trade inventory reductions.

Health and well-being sales fell 7% to $13.6 billion. The divestitures of Thermacare and other minor brands resulted in 1% of the unit volume decline, according to the company.

[ILLUSTRATION OMITTED]

Oral care volume declined low single digits behind trade inventory reductions and market contractions in North America and Central Eastern Europe, Middle East and Africa (CEEMEA). Still, P&G maintains that its share of the global oral care market was in line with the prior year.

Household care, including fabric and hard surface cleaners, posted a 2% decline in sales to $23.1 billion on a 3% decline in unit volume. P&G blamed a low single digit decline on trade inventory reductions and net market share declines following price increases. At the same time, lower shipments of premium-priced Tide and Ariel were only partially offset by growth of Gain and Downy.

Bob McDonald Takes Over

But the recession wasn't the only marker of 2009. During the year, A.G. Lafley turned the reigns over to Bob McDonald who established a robust platform for growth, based on three principles:

1. Grow its leading global brands and core categories--with an unrelenting focus on innovation;

2. Build business with underserved and unserved consumers; and

3. Continue to grow and develop faster-growing, structurally attractive businesses with global leadership potential.

According to P&G, its 43 billion-dollar and aspiring billion-dollar brands account for 85% of sales and more than 90% of profits. And while P&G is a leader in many categories, the company wants more. For instance, P&G holds a 20% share of the $200 billion global household care market. In the $300 billion beauty and grooming category, P&G only has a 13% share and in the $240 billion consumer health care market, P&G holds just 5%. Obviously, there's room for growth, and P&G expects to gain share and profits by utilizing its core strengths such as consumer understanding, brand building and innovation.

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To reach "underserved and unserved" consumers, P&G is increasing its presence in developing markets, extending its distribution systems to reach more consumers through underserved retail channels (including drug, pharmacy and perfumery outlets, high frequency stores, export operations and e-commerce), expanding its portfolio into the premium-priced, value-priced portion of the market, and using existing brands to enter new segments; i.e., Febreze candles.

The third growth strategy--develop faster-growing, structurally attractive businesses with global leadership potential--demands that the company focus on beauty and health care segments as well as several household care categories.

It's all part of chief executive McDonald's plan to build a $100 billion company with the speed and agility of a $10 billion company. At the start of the decade, P&G served 2.5 billion people around the world. Today, that number is four billion, but still one billion short of the number the company hopes to serve a decade from now, according to McDonald.

McDonald's team has been putting that plan in place for nearly a year now, and so far, the results are promising. For the nine months ended March 31, 2010, sales rose 2% to $60 billion.

Taking a closer look at the numbers, beauty net sales increased 6% to $4.6 billion for the quarter ended March 31, 2010, on unit volume growth of 4%. Grooming net sales grew 11% for the quarter to $1.8 billion on a 6% increase in unit volume. Health care net sales were up 5% to $2.8 billion during the third fiscal quarter on a 5% increase in unit volume. Fabric care and home care net sales increased 8% to $5.8 billion for the quarter on a 10% increase in unit volume.

During the year, P&G made a couple of key acquisitions. In May, it agreed to acquire Natura Pet Products, Inc., a privately-held pet food business based in Davis, CA. This move enables P&G to expand into the attractive "holistic and naturals" segment of the pet food category, complementing P&G's current lams and Eukanuba brands, and helps the company advance its overall growth strategy of "reaching more consumers in more parts of the world more completely."

Natura's brands include Innova, Evo, California Natural, Healthwise, Mother Nature and Karma. These brands are sold in a limited number of pet specialty stores and through veterinarians, mainly in the U.S. and Canada.

For the fiscal year, ended June 30, P&G expects net sales growth to be 3-5%.

RELATED ARTICLE: P&G Eyes India for Expansion

BOB MCDONALD knows a good growth opportunity when he sees it, and these days, the P&G CEO sees India as a great way to boost sales as U.S. and European results stall. For example, in fabric care, P&G estimates that 2010 sales in India will be six times higher than they were in 2003.

India represents a key piece of P&G's plan to reach one billion more consumers than the 3.5 billion it currently serves. That's part of P&G's overall strategy of "touching and improving more consumers' lives in more parts of the world more completely," as the company puts it.

Of course, key competitors such as Unilever may have something to say about P&G's strategy. The Anglo-Dutch consumer products giant has been conducting business in India for decades, compared to approximately 20 years for P&G. That may explain why Hindustan Unilever's laundry detergent share approaches 37%, compared to just 8-9% for P&G, according to analysts. And while P&G has boosted its share of the shampoo market from 15% to 25% during the past six years, it still lags Hindustan Unilever's 46% share.

Fast Fact:

According to P&G, in a survey of more than 1,000 fathers, a whopping nine out of ten (91%) agree that when they share household chores equally with their significant other, they get along better.

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2 COLGATE-PALMOLIVE

New York, NY

212.310.2000

www.colgate.com

Sales: $13.1 billion [Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$13.1 billion for oral, personal and home care products. Net sales: $15.3 billion. Net income: $2.2 billion

Key Personnel:

Ian M. Cook, chairman, president and chief executive officer; Michael J.Tangney vice chairman; Stephen C. Patrick, chief financial officer; Fabian Garcia, chief operating officer, Europe, global marketing, customer development, supply chain and technology; Franck J. Moison, chief operating officer, emerging markets; Stephen C. Patrick, chief financial officer; Andrew D. Hendry, senior vice president, general counsel and secretary

Major Products:

Oral care--Colgate, Elmex, Kolynos, Meridol, Sorriso, Tom's of Maine and Ultra Brite toothpastes; Colgate, Elmex and Meridol toothbrushes; Colgate Total and Tom's of Maine dental floss. Personal care--Irish Spring, Palmolive, Protex, Softsoap and Tom's of Maine body wash and shower gel; Palmolive shampoos and conditioners; Afta and Skin Bracer; and Colgate, Palmolive and Tom's of Maine shave cream. Home care--Ajax, Axion and Palmolive dishwashing; Ajax, Fabuloso, La Croix and Murphy Oil Soap cleaners and cleansers; Fabric care--Cold Power, Dynamo, Soft-Ian, Soupline and Suavitel

New Products:

Speed Stick Stain Guard, Irish Spring Intensify, Colgate Wisp, Softsoap Nutri Serums and Softsoap Body Butter Mega Moisture body washes, Softsoap Crisp Cucumber and Melon and Softsoap Cherry Blossom liquid hand soaps, Ajax Lime with Bleach Alternative dish liquid

Comments:

Corporate sales were flat on volume growth of 0.5%. Similarly, net sales in the oral, personal and home care segment were flat, although volume was up 2%.

Despite the flat results, Colgate's market shares "are healthy and growing around the world," chairman Ian Cook told shareholders at the annual meeting in May. For example, last year Colgate's global toothpaste share reached 44.2%, compared to 31.0% in 1994.

Cook credited the company's exceptional return to investors on four key strategies:

* Focus on the consumer, the dental professional and the retailer;

* Effectiveness and efficiency in everything;

* Innovation everywhere; and

* Leadership.

According to Cook, while consumer insight is always important, during the recession it took on even greater urgency. As a result, Colgate employees stepped up efforts to understand the consumer by going on shopping trips with them and even living with them.

"This new approach is especially important in emerging markets, where we're living with consumers in India to see how they clean their homes and their oral hygiene habits, and find out who the community leaders are," he told shareholders.

At the same time, Colgate is increasing the number of endorsements it receives from dental professionals. Endorsements rose 43% last year, according to Cook.

In areas of effectiveness and efficiency, Colgate posted $400 million in procurement savings and recently completed construction of a toothbrush plant in Vietnam.

A new innovative approach for Colgate is using virtual reality to learn new ways to engage and sway the consumer. According to Cook, while traditional media will always have an important role in Colgate's marketing plans, there is plenty of room for online media. Just such a campaign provided a big boost to sales of Colgate Wisp, the company's portable oral care system. In fact, Wisp now holds a 6% share of the U.S. manual toothbrush market.

Along the way, Colgate hasn't neglected its own employees. It offers 150 classroom courses and 120 e-learning courses. Recently, Colgate's interactive online training program instructed 600 executives in 55 countries in a single day, according to Cook.

Colgate Sales: Holding their Own

Taking a closer look at 2009 sales by region, Colgate's net sales in North America increased 3.5% to more than $2.9 billion due to a 4% gain in volume that was partially offset by a 0.5% negative impact of foreign exchange. Organic sales in North America grew 4% in 2009. Products contributing to growth in oral care included Colgate Total Enamel Strength, Colgate Sensitive Enamel Protect and Colgate Max White with Mini Bright Strips toothpastes, Colgate 360[degrees] ActiFlex, Colgate Max Fresh and Colgate Max White manual toothbrushes and the Colgate Wisp mini-brush. Products contributing to growth in other categories included Softsoap Nutri Serums, Softsoap Body Butter Coconut Scrub, Irish Spring Hair and Body and Cool Relief body washes, and Palmolive Pure + Caring and Ajax Lime with Bleach Alternative dish liquids.

Net sales in Latin America increased 5.5% in 2009 to $4.3 billion on a 3% volume gain and net selling price increases of 13.5%, partially offset by an 11% negative impact of foreign exchange. Organic sales in Latin America grew 16.5% in 2009. Volume gains were led by Brazil, Venezuela, Colombia and Mexico. Products contributing to growth in oral care included Colgate Total Professional Sensitive, Colgate Total Professional Whitening and Colgate Triple Action toothpastes, Colgate 360[degrees] ActiFlex, Colgate 360[degrees] Deep Clean and Colgate Max White manual toothbrushes and Colgate Plax Complete Care and Colgate Plax Sensitive mouthwashes. Products contributing to growth in other categories included Protex Aloe bar soap, Axion Professional dish liquid, Lady Speed Stick Depil Control and Speed Stick Waterproof deodorants, and Suavitel GoodBye Ironing and Suavitel Magic Moments fabric conditioners.

Net sales in Europe/South Pacific fell 8.5% to $3.2 billion as net selling price increases of 0.5% were more than offset by 0.5% in volume declines and an 8.5% negative impact of foreign exchange. The 2008 divestment of a non-core brand in Germany impacted sales growth for 2009 by 0.5% versus 2008. Excluding the impact of this divestment, net sales decreased 8% in 2009 and volume was level with 2008. Organic sales in Europe/South Pacific grew 0.5% in 2009. Volume gains in the UK, Greece, Denmark and Australia were more than offset by volume declines in Spain, Germany, Slovenia and Ireland. Products contributing to growth in oral care included Colgate Sensitive Pro-Relief, Colgate Total Advanced Clean and Colgate Max Fresh with Mouthwash Beads toothpastes, Colgate 360[degrees] ActiFlex and Colgate Max White manual toothbrushes and Colgate Plax Alcohol Free and Colgate Plax Ice mouth rinses. Products contributing to growth in other categories included Palmolive Aromatherapy Morning Tonic shower gel, Ajax Professional bucket dilutable and Ajax Professional glass cleaners, Lady Speed Stick Clinical Protection and Lady Speed Stick Depil Protect deodorants and Soupline Magic Moments and Soupline Aroma Tranquility fabric conditioners.

Net sales in Greater Asia/Africa were flat at $2.6 billion, as volume growth of 2% and net selling prices of 6% were offset by an 8% negative impact of foreign exchange. Organic sales in Greater Asia/Africa grew 8% in 2009. Volume gains were led by India, the Greater China region, Turkey and Thailand, the company said. Products driving oral care growth included Colgate Sensitive Pro-Relief, Colgate Total Professional Clean and Colgate 360[degrees] Whole Mouth Clean toothpastes, Colgate 360[degrees] ActiFlex and Colgate Max White manual toothbrushes and Colgate Plax Ice and Colgate Plax Complete Care mouthwashes. Products contributing to growth in other categories included Palmolive Spa Banya shower liquid and bar soap and Lady Speed Stick Depil Control deodorant.

But what a difference a quarter makes! For the first quarter of 2010, Colgate's worldwide sales rose 9.5% to nearly $3.9 billion and unit volume increased 6%. North American sales grew 3% in the first quarter. Unit volume increased 5%. Latin American sales grew 10.5% and unit volume increased 8%. Volume gains were achieved in nearly every country, led by significant increases in Brazil, Colombia and Mexico, according to the company. Europe/South Pacific sales increased 14.5% and unit volume increased 7% led by France, Italy, Spain, Denmark, the UK, Poland and the GABA business, which Colgate acquired in 2003. Greater Asia/Africa sales and unit volume increased 14.5% and 9%, respectively. Volume gains in India, the Greater China region, Thailand, Philippines and Malaysia more than offset a volume decline in South Africa.

RELATED ARTICLE: What's Driving Colgate's Sales in the UK?

CEOs are known for many things, but humor and humility often aren't the first traits that come to mind. While his predecessor Reuben Mark often had shareholders cheering for him at annual meetings, Colgate chairman Ian Cook proved he can get a laugh or two as well.

Noting the UK success of Colgate Sensitive Pro-Relief, the toothpaste which was launched in January and quickly grabbed a 2.5% market share in a few short months, Cook wryly observed, "Our UK market share has gone up every year since I left!"

Cook joined Colgate in the UK in 1976 and progressed though a series of senior marketing and management roles around the world.

Fast Fact:

Last month, Colgate teamed up with the Hispanic Dental Association (HDA) to celebrate the launch of Colgate's Oral Health Month. Minority populations bear a disproportionate burden of oral disease in the U.S., according to a recent report by the U.S. Surgeon General.

3. S.C. JOHNSON

Racine, WI

262.260.2000

www.scjohnson.com

Sales: $8.5 billion

[Fine Fragrance] [Fine Fragrance] [Personal Care] [Industrial and Institutional]

Sales:

$8.5 billion (estimated) for the year ended June 30, 2009, but that total includes sales for food management

Key Personnel:

H. Fisk Johnson, Ph.D, chairman and chief executive officer; Lee McCollum, chief financial officer; Brian Tuffin, president, S.C. Johnson of Canada and general manager, S.C. Johnson Canada; Jane M. Hutterly, executive vice president-worldwide corporate and environmental affairs; Gayle Kosterman, executive vice president-worldwide human resources; Roberto Leopardi, group managing director, European Central Cluster, S.C. Johnson Germany; Keith Maurer, director of customer service and logistics and director; Luca Mignini, senior vice president-Europe, Australia/New Zealand and Japan, S.C. Johnson Germany; Christopher S. Moeller, managing director, Vietnam; Rocky Perga, director of planning, administration and architecture

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Major Products:

Household Care--Drano, Fantastik, Glade, Grab-it, Mr. Muscle, Oust, Scrubbing Bubbles, Shout, Toilet Duck, Vanish, Windex, Bayfresh, Caldrea, Mrs. Meyer's. Pest Control--Off!, Raid, Baygon. Floor Care--Armstrong, Brite, Future, S.C. Johnson Floor Wax; Auto Care--Grand Prix

New Products:

The Fragrance Collection by Glade Multi-Wick & Natural Soy Candles, Glade Plugins Scented Oil Lasting Impressions air freshener, Glade Spring Decorated Design Candles, Pledge Fabric Sweeper for Pet Hair, Glade Sense & Spray automatic spray.

Comments:

Sales rose more than 5% last year at privately-held S.C. Johnson, a company that has embraced disclosure and sustainability in a big way. Last year, SCJ launched a website that lists the ingredients of more than 200 of its products. WhatsInsideSCJohnson.com represents the most significant disclosure to date of the ingredients found in household cleaning products, according to the company.

Earlier this year, SCJ teamed up with the Bill & Melinda Gates Foundation (BMGF) on global efforts to combat malaria. The organizations will jointly support research programs conducted by Cornell University Center for Sustainable Global Enterprise and a consortium of Indonesian research institutions to advance the development and use of consumer products in the fight against the spread of the disease.

In other announcements, SCJ said it met its greenhouse-gas-emission-reduction goals sooner than planned, cutting emissions by 27% at its factories worldwide over the past eight years, and 17% since 2005. At a factory in The Netherlands, the company built its first windmill; it will supply 66% of the plant's energy.

But these moves haven't crimped the company's product pipeline, as SCJ was ranked fourth in the consumer products category in Fast Company's annual Most Innovative Companies list. The magazine analyzes information on thousands of businesses across the globe to identify companies that use creative models and have progressive cultures. The companies that made the list were commended for their real-world impact, far-sighted risk taking and innovative execution.

Earlier this year, more than 60,000 American shoppers voted SCJ's Glade Sense & Spray and Pledge Multi Surface cleaner as Products of the Year through the Product of the Year USA consumer survey. This was announced in the February issue of Fast Company.

One of SCJ's innovations from 2009 proved to be a big hit with consumers. The Off! Clip-On Fan exceeded initial sales expectations by more than 400%. The strong sales were due to a combination of the novelty, aggressive advertising for the brand from S.C. Johnson and an unusually wet spring and summer across much of the eastern U.S. that has helped spawn more mosquitoes.

"People seem to be loving it everywhere," said a spokeswoman for Edelman, the public relations firm for Off!, which has positioned the product particularly for women as an easier alternative that doesn't require application of chemicals to the skin. Even the relatively high price (Amazon was charging $12.89 for a starter kit and $8.49 for refills, which were well above the suggested retail prices of $9 and $3.99), respectively, didn't scare consumers, well, off!

The kudos kept coming in 2010, too. In April, SCJ was named one of the top 10 most respected companies in America, according to the annual 2009 Harris Interactive Reputation Quotient (RQ) Study, which measures the reputation of the 60 most visible companies in the U.S. and how consumers feel about those companies. The company debuted in the number five spot on the list.

The survey found that for the first time in four years, there was a 50% increase in the number of Americans who said that the state of reputation for big business is "good," moving from 12 to 18%. Six companies in the Top 10, including S.C. Johnson, received an RQ score over 80, which is considered to be an "excellent" reputation.

4. AVON

New York, NY

212.282.5000

www.avoncompany.com

Sales: $7.4 billion

[Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$7.4 billion for cosmetics, toiletries and fragrances. Corporate sales: $10.3 billion. Net income: $625 million

Key Personnel:

Andrea Jung, chairman and chief executive officer; Charles Cramb, vice chairman, chief finance and strategy officer; Lucien Alziari, senior vice president, human resources and corporate responsibility; Geralyn R. Breig, senior vice president and president, North America; Jeri B. Finard, senior vice president, global brand president; Bennett R. Gallina, senior vice president, Asia Pacific, China, Western Europe, the Middle East and Africa; Nancy Glaser, senior vice president, global communications; Donagh Herlihy, senior vice president, chief information officer; Charles M. Herington, executive vice president, Latin America and Central and Eastern Europe; John Higson, senior vice president, global direct selling and business innovation; John F. Owen, senior vice president, global supply chain; Kim Rucker, senior vice president and general counsel; Mike Schwarz, senior vice president, global insights and marketing intelligence

Major Products:

Color cosmetics--Avon Color and Beyond Color; Skin care--Anew; Bath and body--Naturals and Skin-So-Soft; Hair care--Advance Techniques; Avon Wellness; Fragrances; Mark

New Products:

Avon--Anew Reversalist, Carlos Falchi color collection, U By Ungaro color collection, reformulated and re-released Glazewear lip-gloss line, MagiX Cashmere Finish Foundation; Outspoken fragrance. Mark--Blame It on Rio color collection

Comments:

Corporate sales fell 3% last year. Beauty accounted for 72% of sales, followed by fashion (17%) and home (11%).

In 2009, beauty sales also fell 3%, with decreases in all sub-categories except color cosmetics. Within the beauty category, skin care declined 8%, fragrance declined 2%, personal care declined 1%, but color cosmetics increased 3%.

By region, sales in Latin America rose 6% to $4.1 billion, driven by a 9% gain in Brazil that was partially offset by an 11% decline in Mexico. Sales in North America fell 9% to $2.2 billion, due to the recession. Moreover, a lower average order received from representatives more than offset an increase in active representatives. Sales of beauty products declined 6% in 2009. Central and Eastern Europe reported a 13% decline in sales to $1.5 billion. Sales in Russia and Ukraine fell 7% and 19%, respectively. Sales in Western Europe, Middle East and Africa declined 5% to $1.2 billion. Growth in active representatives was offset by a lower average order reflecting continued recessionary pressure, according to Avon. Active representatives growth for 2009 benefited by one point due to the acquisition of a small distributor in Saudi Arabia during the second quarter of 2009. UK sales fell 16%, but rose 2% in Turkey. Sales in Asia Pacific fell 1% to $885 million, as sales in Japan fell 2%. Finally, sales in China rose 1% to $353 million, but the company warned that results may be skewed as the country evolves toward a traditional direct selling model. For example, revenue from beauty boutiques fell more than 40% last year, while revenue growth from direct selling increased 24%.

[ILLUSTRATION OMITTED]

While she acknowledged 2009 was a difficult year, chairman and chief executive officer Andrea Jung noted that sales gained momentum in the fourth quarter, as sales rose 13% and she expected to realize further benefits and savings from Avon's product line simplification, strategic sourcing and restructuring initiatives.

Jung proved prescient as corporate sales surged 14% to $2.5 billion in the first quarter of 2010. Beauty sales were up 14% versus the prior-year period, as the number of active representatives grew 6%, with growth in all regions except China. Units and price/mix each rose 4% and beauty units increased 3%. Beauty sales growth included gains in all categories: fragrance, color cosmetics, personal care and skin care grew 21%, 23%, 11% and 1%, respectively.

"We are pleased with the continued top-line momentum across most of our regions in the quarter, supported by our continuing investments in advertising and representative value proposition," explained Jung. "This is the second quarter in a row where Latin America and our two European segments, which comprise approximately 70% of our sales, grew constant-dollar sales at a rate of 15%."

In March, Avon acquired Liz Earle Beauty Co. Limited, a fast-growing, privately-held UK brand of naturally active skin care products sold primarily through direct-to-consumer channels. According to Avon, the brand will broaden Avon's leadership position in anti-aging skin care with Liz Earle's expertise in botanical ingredients and natural positioning.

Fast Fact:

As part of Hello Green Tomorrow, Avon is implementing Avon Paper Promise to promote sustainable forest use, protect forests and reduce demands on forests. The goal is to purchase 100% of its paper from certified and or post consumer recycled content sources within 10 years.

5. ESTEE LAUDER

New York, NY

212.572.4200

www.esteelauder.com

Sales: $7.3 billion

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$7.3 billion. Net income: $218 million, for the year ended June 30, 2009

Key Personnel:

Leonard A. Lauder, chairman emeritus; William P. Lauder, executive chairman; Ronald S. Lauder, chairman, Clinique Laboratories; Fabrizio Freda, president and chief executive officer; John Dempsey, group president; Amy DiGeso, executive vice president, global human resources; Harvey Gedeon, executive vice president, global research, development and product innovation; Richard W. Kunes, executive vice president and chief financial officer; Evelyn H. Lauder, senior corporate executive; Sara E. Moss, executive vice president and general counsel; Gregory F. Polcer, executive vice president, global supply chain; Cedric Prouve, group president, international; Alexandra C. Trower, executive vice president, global communications

[ILLUSTRATION OMITTED]

Major Products:

Skin care, makeup, fragrances and hair care products, marketed under four divisions. High End Prestige and Makeup Artist Brands--Estee Lauder, MAC, Bobbi Brown, La Mer, Jo Malone, Tom Ford Beauty; Prestige Skin Care and Alternative Channels--Clinique, Origins, Ojon; Fragrance Licensing and Creative Incubator--Aramis, Lab Series, Tommy Hilfiger, Kiton, Donna Karan, Michael Kors, American Beauty, Flirt!, Good Skin, Sean John, Missoni Profumi, Daisy Fuentes, Coach, Grassroots Research Labs; Salon and Pharmacy--Aveda, Bumble and Bumble, Darphin

New Products:

Skin Care--Perfectionist [CP+] Wrinkle Lifting Serum, Time Zone line extensions, Superdefense SPF 25 Age Defense Moisturizer and Youth Surge

SPF 15; Makeup--Clinique Superfit Makeup and High Impact Lip Colour SPF 15, Estee Lauder Signature Blush; Fragrances--Estee Lauder Sensuous, Hilfiger Men, DKNY Men, I Am King; Hair Care--Aveda Dry Remedy shampoo and conditioner; Sun Care--Aveda. Acquisitions: Smashbox

Comments:

Prestige beauty companies such as Estee Lauder had a tough go of it for the 12 months ended June 30, 2009. The U.S. was in the throes of a deep recession and consumers were in no mood to spend in discount stores, let alone department stores. With consumer sentiment so pessimistic, it was no surprise that Lauder's sales fell 7% last year, while net income tumbled 54%.

By segment, skin care sales fell 4% to $2.88 billion; makeup sales fell 6% to $2.83 billion; fragrance sales declined 20% to $1.15 billion and hair care sales fell 6% to $402 million. By region, North American sales dropped 8% to $3.42 billion and Europe, the Middle East and Africa's sales fell 13% to $2.61 billion. Only the Asia/Pacific region posted a gain, rising 9% to nearly $1.3 billion.

Spending Gets Slashed

It was only by reducing planned spending by $250 million that Lauder remained profitable. Furthermore, the company implemented salary and hiring freezes and made the decision to reduce its workforce by 6% by 2011. At the same time, the firm cut the number of SKUs it carries, focusing on better aligning its supply chain with the brands and regions, that should enable Lauder to achieve greater cost and time efficiencies.

The most prominent cost-cutting move was the discontinuation of the Prescriptives line in January.

So much for the cuts. To boost sales, the company said it would shift the category mix toward higher margin areas with greater global potential; i.e., skin care. Lauder executives are particularly upbeat about their skin care potential in Asia/Pacific, and are determined to grow share in emerging markets such as China, Russia, the Middle East and Eastern Europe. In mature markets such as the U.S. and Western Europe, the company is focused on growth in large, image-building cities.

In fiscal 2009, 59% of sales came from international markets, compared to 41% in the U.S. By distribution channel, North American department stores accounted for 30% of sales, followed by international department stores (27%), perfumeries (15%), retail stores (9%), travel retail (7%), other (8%) and salons/spas (4%).

Looking Ahead

To better integrate its brands, Estee Lauder organized them into four clusters according to channel and consumer segmentation (see Major Products), which will enable the brands to draw upon their strengths and share knowledge.

Aside from reorganization and cost reduction, fiscal 2010 represents the first full year of Lauder's four-year strategy, which includes:

* Gain share by growing sales at least one percent ahead of global prestige beauty annually;

* Derive more than 60% of sales from outside the U.S.;

* Strive for annual improvement in operating margin, with a goal of 12 to 13% by fiscal 2013;

* Create a substantial increase in return on invested capital, reaching 19 to 20% by fiscal 2013; and

* Reduce inventory days 15 to 20%, to 145 to 150 days, by the end of fiscal 2013.

So, what impact did the new strategy have on sales? For the third quarter ended March 31, 2010, sales rose 10% to $1.86 billion, and net earnings more than doubled to $57.5 million. The company posted across-the-board sales gains in its geographic regions and major product categories. Strong sales growth came from the company's international businesses, particularly, travel retail and Asia/Pacific. There were also sales gains in the Americas. These results reflect solid increases from higher-margin product launches and the positive effect of foreign currency translation.

For the nine months ended March 31, 2010, the company reported a 6% increase in net sales to $5.96 billion. Growth in Asia/Pacific and Europe, the Middle East and Africa, more than offset slightly lower sales in the Americas. Sales grew in the company's skin care, makeup and hair care categories, which more than offset declines in fragrance.

"Our success is driven by a well-executed strategy and we are very pleased with our accomplishments over the past nine months," said Fabrizio Freda, president and chief executive officer. "The progress we've made illustrates our ability to move the company forward and create value. We are a growth company, with a sharp focus on increasing our top line where we can produce the highest returns, while, at the same time, remaining vigilant in our cost savings and financial discipline, with the goal of increased and sustainable profitability."

RELATED ARTICLE: Two Million Trees and Counting

SOUTH AMERICANS can breath a little easier these days, thanks to Avon's recent announcement that it will plant two million trees to restore the Atlantic Rainforest in South America.

The planting is part of the company's Hello Green Tomorrow Campaign, announced in mid-March, designed to unleash the power of its woman-to-woman network of 6.2 million Avon representatives and 300 million customers in a global women's environmental movement to nurture nature. In just 80 days, the group was able to virtually double the company's initial pledge of $1 million dollars, with every dollar going to the planting and restoration of one tree. Sixty countries, ranging from Japan to Mexico to Russia are participating in the Hello Green Tomorrow campaign.

"The two million trees we are planting represent the initial milestone in what will be an ongoing global environmental mobilization effort," said Jung. "In addition to raising funds to plant and restore trees, we are also leveraging our powerful woman-to-woman network to drive 'green' educational information on the five simple things each and every one of us can do to improve our environment."

All trees planted in the Atlantic Rainforest through Hello Green Tomorrow will support the United Nations Environment Programme (UNEP) Plant for the Planet: Billion Tree Campaign. The trees will be planted and the restored forest monitored by The Nature Conservancy, Avon's partner in the program.

Fast Fact:

While Lauder is focused on cost-cutting, it isn't neglecting the growth side of the business equation, which is why it acquired Smashbox Cosmetics, a longtime favorite of makeup professionals. In fact, the company's name is a slang term for old accordion cameras.

6 JOHNSON & JOHNSON

New Brunswick, NJ

732.524.0400

www.jnj.com

Sales: $7.1 billion

[Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$7.1 billion for skin, oral and baby care products. Corporate sales: $61.9 billion. Net income: $12.3 billion

Key Personnel:

William C. Weldon, chairman and chief executive officer; Dominic J. Caruso, vice president, finance and chief financial officer; Stephen J. Cosgrove, corporate controller; Laverne H. Council, vice president, chief information officer; Russell C. Deyo, vice president, general counsel; Colleen A. Goggins, worldwide chairman, consumer group

Major Products:

Aveeno and Neutrogena skin care and sun care products; Clean & Clear teen skin care products; Johnson's, Balmex, Penatan and Natusan baby care products; Johnson's skin and hair care products; Piz Buin and Sundown sun care products; Reach toothbrushes; RoC skin care products; Shower to Shower personal care products; Listerine

New Products:

Aveeno--Ageless Vitality Elasticity Recharging System, Positively Nourishing body wash and body moisturizer, Nourish & Shine shampoo and conditioner, Positively Ageless sunblock lotion; Johnson's--Head-to-Toe fragrance-free baby lotion, Baby Bubble bath and wash; Listerine--Total Care; Neutrogena--Clinical anti-aging skin care line, Men Sensitive Skin, Rapid Clear Sore Pimple Gel, SkinClearing Mineral Powder, Spectrum+ Advanced sunblock lotion, RoC--Complete Lift daily moisturizer SPF 30, Complete Lift Eye Pen, Retinol Correxion Deep Wrinkle Filler; Reach--Reach by Design toothbrush collection (August)

Comments:

Corporate sales fell nearly 3% and even J&J's normally fast-growing consumer products unit couldn't outrun the recession as sales dropped 1%. Taking a closer look at HAPPI'S markets, skin care sales grew 2.5% to $3.5 billion in 2009. The gain was primarily due to the Aveeno, Neutrogena and Dabao skin care lines. Baby care sales fell 4.5% to $2.1 billion, primarily due to the negative impact of currency and lower sales for Babycenter.com as a result of exiting the online retail business. That decline was partially offset by growth in the hair care product line.

The good news is that things started to turn around in 2010. First quarter corporate sales rose 4% to $15.6 billion. Worldwide consumer sales rose 1.5% to $3.8 billion for the first quarter, thanks to sales of Neutrogena, Aveeno, Le Petit Marseillais and Listerine. Skin care sales rose 9.3% to $920 million, baby care sales were up 8.2% to $529 million and oral care sales gained 4.4% to $381 million.

Fast Fact:

Johnson & Johnson is a major player in the global skin care market, but medical devices and diagnostics represent more than a third of J&J's sales. In fact, devices and diagnostics sales even outpace pharmaceutical sales.

7 AMWAY

Ada, MI

616.787.6000

www.amway.com

Sales: $6.6 billion

Sales:

$6.6 billion (estimated) for household, personal care and nutritional products. Corporate sales: $8.4 billion for the year ended June 30, 2009

Key Personnel:

Steve Van Andel, chairman; Doug DeVos, president; Bill Payne, chief of staff; Jim Payne, executive vice president, North America, Europe, Japan, Korea, Australia, New Zealand, India and Latin America; Eva Cheng executive vice president and chairwoman of Amway (China) Co. Ltd. (ACCL) responsible for Amway markets in Greater China and Southeast Asia; Al Koop, chief operating officer; Russ Evans, executive vice president and chief financial officer

Major Products:

Nutrilite vitamin, mineral and dietary supplements; Artistry skin care; Legacy of Clean household cleaning products; Glister oral care

New Products:

Artistry Balancing foundation and Hydrating foundation, Legacy of Clean household products

Comments:

Corporate sales rose 2.3% last year--that's heady stuff considering how most companies struggled during the recession. Moreover, according to Internet Retailer's annual Top 500 Guide to the web, Amway Global was ranked No. 1 in the health and beauty category for the seventh consecutive year, and 27th in overall web sales. According to Internet Retailer estimates, Amway Global's online sales were more than $885 million in 2009.

"We are extremely proud to be number one in online health and beauty sales for seven straight years," said Steve Lieberman, managing director, Amway Global. "Our leadership in this category is largely due to the high quality and appeal of our major health and beauty brands, Nutrilite supplements and Artistry skin care and cosmetics. The real credit, however, belongs to the dedicated independent business owners (IBOs) who drive our sales."

In April, Amway Corp. announced a series of changes to its supply chain structure aimed at improving the global direct selling firm's competitive position.

"More than 80% of our customers buy our products outside the U.S., and Amway needs to update its supply chain to reflect that," said Amway chairman Steve Van Andel." As part of our long-term strategy, we are moving some production closer to customers to cut supply times and significantly reduce shipping-related costs. Some of these steps are difficult, but they will help us drive long-term growth and sustain existing jobs in all our markets."

Through 2013, Amway will:

* Move production of several smaller product lines to Europe and Asia, reducing supply time and cost.

* Move most production of air treatment and water treatment systems to Asia by 2013, where the vast majority of those products are sold. Similarly, production of some home care products will shift closer to high-demand markets in Europe and Asia.

* Consolidate activities at two North American facilities and move some of their functions to other California and Michigan locations.

* End production operations at its facility in Lakeview, CA by 2013. Some operations will be relocated to existing facilities at the company's headquarters in Ada, MI, a move that will create as many as 50 new positions there, while others will shift to the company's Buena Park, CA facility, which already has plans to expand, and company farms in Washington, Mexico and Brazil.

The company's Spaulding Avenue facility in Michigan, underused since catalog sales and fulfillment operations were discontinued in 2009, will close in 2011. Employees will relocate to the main Fulton Street campus in Ada. Amway will offer a retirement program to eligible employees to minimize job loss.

In September, Amway launched Legacy of Clean, a line of household products that includes everything from laundry detergents to surface cleaners to dishwashing detergents and more. Many of them arc recognized by the U.S. Environmental Protection Agency's Design for the Environment (DfE) program. Packaging is made from 25% post-consumer recycled plastic.

8 ECOLAB

St. Paul, MN

651.293.2233

www.ecolab.com

Sales: $5.9 billion

[Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$5.9 billion. Net income: $417 million

Key Personnel:

Douglas M. Baker Jr., chairman president and chief executive officer; Christophe Beck, executive vice president, institutional North America; Lawrence T. Bell, general counsel and secretary; Larry L. Berger, senior vice president and chief technical officer; Angela M. Busch, vice president, corporate development; James W. Chamberlain, senior vice president and general manager, institutional foodservice division; Ching-Meng Chew, vice president and treasurer; John J. Corkrean, vice president and corporate controller; Tracy J. Crocker, senior vice president and general manager, institutional North America hospitality, healthcare and commercial business; Steven L. Fritze, chief financial officer; Robert K. Gifford, senior vice president, global supply chain; Thomas W. Handley, president, global food and beverage; Michael A. Hickey, executive vice president, service sector; Derrick A. Johns, senior vice president, institutional field sales; Phillip J. Mason, president, international sector; Judy M. McNamara, vice president, tax; Michael L. Meyer, senior vice president, human resources; James A. Miller, president, specialty, industrial and services; Susan K. Nestegard, president, global healthcare sector; Thomas W. Schnack, executive vice president and general manager, food and beverage and water care North America; Robert J. Sherwood, senior vice president, institutional global/corporate accounts; Robert P. Tabb, vice president and chief information officer; James H. White, president, EMEA

Major Products:

Institutional--warewashing laundry, housekeeping, water filtration and conditioning and pool and spa management products; Food and beverage--cleaning and sanitizing products, equipment, systems and services; Pest elimination--commercial elimination and prevention services and grease elimination programs; Kay--cleaning and sanitizing products and services for restaurant and food industries; Professional--floor care, carpet care and personal care products for the commercial, industrial and health care markets

New Products:

Chillbuster portable patient warming system, Scrub-N-Go scrubber vacuum system, Ecolab Contact Formula-CR, Enviro San and ES-1000, Exelerate ZTF. Acquisitions: Stackhouse surgical helmets and smoke evacuators, ISS pest elimination (UK)

Comments:

Sales fell 4% and net income dropped 7% as the recession and unfavorable exchange rates took a toll on results. Yet, despite a rough year, company executives insist that a well-diversified Ecolab is well positioned to keep growing as the economy expands.

Speaking at recent J.P Morgan investor meeting, Jim Miller, president of Ecolab's specialty and services sector, noted that while it counts all the major players as its customers, no single customer accounts for more than 2% of sales and that the top 10 customers make up only 10% of sales.

"Our customer base is very broad and our 20 year strategy is proven and effective," noted Miller." Circle the customer and circle the globe."

Miller noted that chemicals only account for 9% of traditional cleaning costs for I&I customers, while things such as equipment and equipment repair represent the remaining costs. That's why Ecolab has been so aggressive in entering new businesses. Yet, despite the breadth of its product line, Miller insisted that the company still has plenty of growth potential. After all, Ecolab may be twice the size of its nearest competitor (Diversey), but it holds only 11% of the global I&I market. Moreover, Ecolab participates in seven key market segments and none of them represents more than 25% of the business.

By not relying on any single segment for growth as the U.S. economy gyrates, Ecolab will keep expanding. Miller pointed out that for years, the U.S. restaurant industry was obsessed with adding units. With the recession, however, that obsession has ebbed and, for the first time since the industry began tracking them, there was a reduction in units last year. As a result, restaurant owners are focused on improving operations, something where Ecolab can lend a hand.

New Areas of Growth

According to Miller, the company has products and expertise to help restaurant owners reduce their water and energy usage, labor costs and equipment repair.

"We have a sustainable business model," observed Miller, noting that Ecolab is a leader in concentrated cleaning solutions. For example, a 6.5 lb. block of Apex provides as many washes as 55 gallons of traditional warewashing liquid. Even better, Apex commands a 20% premium over traditional formulas.

Finding solutions to environmental problems requires innovation and Miller was quick to point out that 42% of Ecolab's sales are derived from products that were introduced or significantly modified during the past five years. Other relatively new areas of growth for Ecolab include pest elimination and food safety.

What Happened Last Year

Taking a closer look at 2009 sales, the U.S. accounted for 53% of sales and the institutional business reported a 3% decline in sales. Sales in the vehicle care division fell 6% due to a double-digit decline in car wash industry sales. Food and beverage and pest elimination both reported a 1% decline in sales, and the GCS service division recorded an 11% decline in sales. In contrast, the Kay division recorded a 9% increase in sales led by new product introductions and better penetration into existing customer accounts. Textile care reported a 2% gain in sales as more customers showed interest in Ecolab's cost-saving programs and services. Health care sales surged 9%, driven by new product introductions and the addition of new customers.

Outside the U.S., Europe, the Middle East and Africa accounted for 31% of Ecolab's sales, followed by Asia Pacific (9%), Latin America (4%) and Canada (3%).

For the first quarter of 2010, sales rose 6% to more than $1.4 billion. U.S. cleaning and sanitizing operations rose 2% to $632 million. Kay led sales results with a strong gain, while healthcare sales were off slightly primarily due to the rebalancing of H1N1-related product trade inventories. Ecolab's U.S. cleaning and sanitizing operating income increased 11% to $113 million. U.S. other services sales declined 2% to $105 million in the first quarter. Operating income increased 11% to $15 million. International sales increased 12% and operating income rose 81%.

RELATED ARTICLE: Ecolab Lends a Helping Hand

DURING THE YEAR, Ecolab partnered with the Joint Commission's new Center for Transforming Healthcare to support a study to improve hand hygiene. The goal of the study, which will be conducted at eight leading hospitals and health systems, is to eliminate poor hand hygiene as a cause of health care-associated infections (HAIs). An independent, not-for-profit organization, the joint commission is the leading standards-setting and accrediting body in healthcare. Since 1951, the commission has maintained state-of-the-art standards that focus on improving the quality and safety of care provided by health care organizations.

9. COTY

New York, NY

212.479.4300

Website: www.coty.com

Sales: $3.5 billion

[Beauty] [Fine Fragrance] [Personal Care]

Sales:

$3.5 billion for the year ended June 30, 2009.

Key Personnel:

Bernd Beetz, chief executive officer; Peter Harf, chairman, Coty Inc.; Sergio Pedreiro, chief financial officer; Michele Scannavini, president, Coty Prestige; Renato Semerari, president Coty Beauty; Darryl McCall, executive vice president, operations, Coty Inc.; Jules Kaufman, senior vice president, general counsel, board secretary; Geraud-Marie Lacassagne, senior vice president, human resources

Major Products:

Prestige--Baby Phat, Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Home Skin Lab, Jennifer Lopez, Jette Joop, Jil Sander, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop. Coty Beauty--Adidas, Astor, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, Guess, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw and Tonino Lamborghini

New Products:

Coty Prestige--Eternity Aqua by Calvin Klein, ckFree by Calvin Klein, Euphoria eau de toilette by Calvin Klein, Lola by Marc Jacobs, Eau de Fleurs by Chloe, Baby Phat Dare Me, SJP NYC; Coty Beauty--Halle by Halle Berry, Beyonce Heat, Pure Orchid by Halle Berry, Celine Dion Chic, Faith Hill Parfums, McGraw by Tim McGraw Southern Blend, Jovan Satisfaction, Nautica Oceans, Kylie Minogue Couture, Beckham Signature Story, David Beckham Pure Instinct, Hot Water by Davidoff, Balenciaga Paris by Balenciaga, Vintage by Kate Moss, Sunshine Cuties Travel Fragrance by Harajuku Lovers, Snow Bunnies by Harajuku Lovers

[ILLUSTRATION OMITTED]

[ILLUSTRATION OMITTED]

Comments:

Every category in the beauty industry was hit hard by the recession, but fine fragrance was hit particularly hard. No wonder then that Coty's sales plunged last year, falling from $4 billion in fiscal 2008.

By category, fragrance accounted for 59% of sales, followed by color cosmetics (22%) and skin, sun and personal care (19%).

While sales have tumbled, that hasn't stopped Coty from rolling out new products. Since January 2009, Coty Inc. has launched more than a dozen new fragrance, skin care and color products to the market, and announced five new partnerships with well-known celebrities, designers and lifestyle brands.

Those partnerships have already yielded several new products with more on the way. For example, a deal struck with Beyonce Knowles in September 2009 led to the introduction of Heat in early 2010 in North and South America with subsequent plans to launch in Europe and key markets throughout the world later this year. In other moves, Bottega Veneta and Coty formed an exclusive partnership to create, develop and distribute a line of fragrances, which will be Bottega Veneta's first fragrance collection. Coty also entered into a license agreement with global lifestyle brand, Guess?, Inc. to develop and market new fragrance lines. As part of the new partnership, Coty is distributing existing Guess fragrances.

In other news, in March, Coty signed Alejandra Ramos, Solange Knowles and Zooey Deschanel as Rimmel ambassadors. The three will team up with Kate Moss, Georgia May Jagger and Coco Rocha as the "aspirational ambassadors" of Rimmel London.

Finally, in honor of the Coty-DKMS Linked Against Leukemia partnership, Coty helped to raise a record $1.8 million dollars to support the DKMS 4th Annual Gala held on April 29 at Cipriani 42nd Street in New York City. The money will help register more than 19,000 bone marrow donors and work to save lives worldwide. Coty is the sole corporate sponsor of DKMS Americas.

10. DIVERSEY

Sturtevant, WI

Tel: 262.631.4001

www.diversey.com

Sales: $3.1 billion [Industrial and Institutional]

Sales:

$3.1 billion. Net loss: $48.6 million

Key Personnel:

S. Curtis Johnson, chairman; Edward F. Lonergan, president and chief executive officer; Norman Clubb, executive vice president and chief financial officer; Gregory F. Clark, senior vice president, global value chain; James W. Larson, senior vice president, global human resources; John W. Matthews, senior vice president, corporate affairs and chief of staff to the president; Scott D. Russell, senior vice president, general counsel and secretary; Nabil Shabshab, executive vice president, global portfolio management; John Alexander, regional president, Americas; Pedro Chidichimo, regional president, Europe, Middle East and Africa; Moreno Dezio, regional president, greater Asia Pacific

Major Products:

Cleaning and hygiene solutions and services that are used in commercial, institutional and industrial facilities. The company operates in six categories: food service, food processing, floor care, rest-room/other housekeeping, laundry and industrial. Brands include: Complete, ShowPlace, SnapBack, Virex, Alpha HP, G-Force, Crew, Soft Care, Good Sense, Endbac, Signature, J-Fill,Taski, Jonmaster, Suma, DuBois, Dify and Divermite. In addition, the company owns other well-known brands such as Butcher's, Johnson Wax Professional, U.S. Chemical, Drackett Professional and PurEco Certified Green Products (Europe), as well as the Greenguard-Certified Healthy High Performance Cleaning program (includes products, tools and procedures.

New Products:

Taski Swingo XP machine, SmartDose bottle

Comments:

Now, you can call them Diversey, but you don't have to call them Johnson! In March, JohnsonDiversey, Inc. changed its name to Diversey Holdings, Inc. The corporation's operating companies are also changing their legal names to reference Diversey. Concurrent with the name change, Diversey, Inc. is adopting a new corporate identity, branding and tagline," for a cleaner, healthier future."

"Today represents an important milestone in the history of our company," said S. Curtis Johnson, Diversey's chairman."Our new identity and tagline captures our people's passion for helping to make our world cleaner, healthier and safer for future generations."

Added Diversey president and chief executive officer Ed Lonergan, "Simplifying our name to Diversey and adopting a meaningful, unified global brand image derives from our commitment to provide our customers and their employees with superior and sustainable cleaning, sanitizing and hygiene solutions. Our new brand strengthens our ability to communicate the benefits of our high quality products and services."

Sales fell 7% last year. More than 83% of sales were generated outside the U.S. In the Europe, Middle East and Africa segment, net sales increased 0.1%. This increase was primarily due to price increases and customer acquisitions across the region. Sales volume also increased in certain emerging markets, such as in Central and Eastern Europe, but was offset by volume declines in Western Europe, particularly in floor care equipment and cleaning tools and engineering sales, a result of customers deferring their capital investments, the company said.

Latin American net sales increased 6.1%. Growth came from most countries in the region, primarily through the implementation of price increases, offset by volume decreases in the lodging and retail sectors.

Asia Pacific net sales increased 1.6% due to continuing volume improvements in developing markets such as India, and stable growth in Australia, offset by volume decreases in the remainder of the region primarily caused by lower traffic in the lodging sector.

North American sales fell 1.2% due to reduced demand in the institutional distribution network and Diversey's decision to exit certain underperforming food and beverage sector accounts.

Finally, in Japan, sales fell 10.6%. The company blamed half of the decline on the recession, and the rest to its decision to discontinue low margin businesses and underperforming accounts in both direct and indirect channels.

In financial news, in November, Clayton Dubilier & Rice, LLC purchased a 46% interest in the company for $477 million, as part of a broader recapitalization transaction valued at $2.6 billion.

For the first quarter of 2010, sales fell 1.1% to $747 million due to foreign currency fluctuations. The company recorded growth in Greater Asia Pacific, effectively flat sales in Europe, with "some challenges in the Americas."

Fast Fact:

The Diversey name extends back to 1923, with the formation of Diversey Corporation in Chicago. Later it was known as Diversey Lever. In 2002, Johnson Wax Professional acquired the company from Unilever NV. The combined company was known as JohnsonDiversey, Inc. until March 2010.

11 LIMITED BRANDS

Columbus, OH

614.415.7000

www.limitedbrands.com

Sales: $2.6 billion

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$2.6 billion (estimated) for Bath & Body Works and Victoria's Secret personal care and home fragrance products. Corporate sales: $8.6 billion. Net income: $448 million for the year ended Jan. 30, 2010.

Key Personnel:

Leslie H. Wexner, chairman and chief executive officer; Martyn R. Redgrave, executive vice president, chief administrative officer; Stuart Burgdoerfer, executive vice president and chief financial officer; Diane L. Neal, chief executive officer, Bath and Body Works; Jane L. Ramsey, executive vice president, human resources; Sharen Jester Turney, chief executive officer and president, Victoria's Secret megabrand and intimate apparel

Major Products:

Victoria's Secret Beauty fragrances, skin care and cosmetics including Secret Garden Collection, Naturally Victoria's Secret, Parfums In-times, Beauty Rush, Dream Angels, Sexy Little Things, Very Sexy, Vertical and Victoria's Secret Pink. Bath & Body Works personal care, beauty and home fragrance products marketed under the Bath & Body Works, C.O. Bigelow and The White Barn Candle Company

New Products:

Color Cosmetics--The Heidi Collection, Exotic Jewels, VS Makeup; Fragrance--Dream Angels Heavenly Flowers, Bath & Body Works Noir, Citron, Oak and Ocean, Deep Aqua, VS Velvet; Personal Care--Bath & Body Works Signature Collection for Men; Skin Care--Patricia Wexler MD collection

Comments:

Times remain tough for retailers in general and Limited Brands in particular. Fewer women were shopping during the recession and when they did open their pocketbooks, they were more likely to be at a Walmart than a Victoria's Secret or Bath & Body Works, the two retailer brands owned by Limited. Corporate sales fell 4% to $8.6 billion.

Sales at Bath & Body Works increased less than 1% to nearly $2.4 billion. Net sales were driven by the Signature Collection, antibacterial and home fragrance categories that were partially offset by discontinued product lines. During the year, Limited Brands restaged the Signature Collection and the antibacterial lines with new fragrances, improved formulas and updated packaging.

Victoria's Secret's sales fell 5% to $5.3 billion. Heidi Klum's latest release at Victoria's Secret is The Heidi Collection, Exotic Jewels. According to the company, the range was inspired by the model's trip to the spiritual city of Varanasi, India and the Indian -themed vow renewal ceremony she shared with husband Seal in Mexico last year. The collection features a rich palette of hues, ranging from lipgloss to luminous face powder gems.

The good news is that things seem to be picking up. After two down years, comparable store sales at Bath & Body Works rose 7% for the quarter ended May 31, 2010. At the same time, sales at Victoria's Secret were up 12%. Overall, sales rose 10% in the first quarter to $1.9 billion. Meanwhile, net income surged to $112 million, compared to $2.6 million a year ago.

As of May 31, 2010, the company operated 2,969 stores, down from 3,008 the year before.

Fast Fact:

Women's lingerie and Ohio State University football may not seem to have much in common, but OSU alum and Limited Brands founder Leslie Wexner insists he draws inspiration and a game plan by listening to OSU head coach Jim Tressel who, win or lose, insists his team must get better.

12 MARY KAY

Addison, TX

972.687.6300

www.marykay.com

Sales: $2.5 billion

[Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$2.5 billion

Key Personnel:

David Holl, president and chief executive officer; Richard Rogers, executive chairman; Timothy M. Byrd, chief financial officer and office of the chairman; Terry R. Cole, president, international supply chain management; Darrell Overcash, president, U.S. and Canada operations; Beth Lange, chief scientific officer.

Major Products:

Skin care, color, body care, sun care and fragrance marketed under the Mary Kay and Time Wise brand names

New Products:

Skin Care--TimeWise Body Targeted-Action Toning Lotion, TimeWise Body Hand and Decolette Cream Sunscreen SPF 15, Coconut Lime gift set (limited edition), pedicure set (limited edition); Fragrance--Men's Fine Fragrance Body and Hair Shampoo (limited edition)

Comments:

Sales slipped 3% last year at privately-held Mary Kay, but maybe India can turn that around. In March, the company announced plans to expand product development and infrastructure in India. It will reportedly invest approximately $20 million for the same in the next five years. Mary Kay entered India in 2007 and currently has 4,000 direct sellers in the country.

Mary Kay's new TimeWise Body Hand & Decollete Cream Sunscreen SPF 15 is powered by superfruits to simultaneously target the skin on the hands and decollete, according to the company. A patent-pending acai berry extract is combined with lipid-rich pomegranate sterols to help strengthen the skin barrier and increase hydration. Over the years, the company has been involved in an array of programs in support of women. One of its latest is the Beauty That Counts Initiative. On sale through Sept. 15, Mary Kay will donate $1 from each sale of limited edition Beauty That Counts Creme Lipsticks to The Mary Kay Foundation in its efforts to end domestic violence.

Mary Kay products are sold in more than 35 markets worldwide, and the global Mary Kay independent sales force exceeds 2 million.

Fast Fact:

Company founder Mary Kay Ash was named the Greatest Female Entrepreneur in American History by Baylor University in 2003.

13. CLOROX

Oakland, CA

510.271.7000

www.thecloroxcompany.com

Sales: $2.4 billion

[Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$2.4 billion (estimated) for personal care, household and industrial and institutional products. Corporate sales: $5.5 billion. Net income: $537 million, for the year ended June 30, 2009

Key Personnel:

Donald R. Knauss, chairman and chief executive officer; Daniel J. Heinrich, executive vice president, chief financial officer; Lawrence S. Peiros, executive vice president and chief operating officer, Clorox North America; Beth Springer, executive vice president, international and natural personal care; Frank A. Tataseo, executive vice president, strategy and growth, auto care, away from home; Thomas P. Britanik, senior vice president and chief marketing officer; Wayne L. Delker, Ph.D., senior vice president, chief innovation officer; Benno Dorer, senior vice president, general manager, cleaning division; James Foster, senior vice president, chief product supply officer; Jacqueline P. Kane, senior vice president, human resources and corporate affairs; Grant J. La-Montagne, senior vice president, chief customer officer; George C. Roeth, senior vice president, general manager, specialty division; Laura Stein, senior vice president and general counsel

Major Products:

Household care and personal care products. Brands include Clorox, Green Works, Burt's Bees

New Products:

Caltech (acquisition), Burt's Bees sugar scrub and acai lip balm, Burt's Bees toothpastes

Comments:

Corporate sales rose 3% last year. The company was pleased to report increased shipments of Burt's Bees products, Green Works natural cleaner and laundry products, home care products in Latin America, and Clorox 2 stain fighter and color booster, which was relaunched with a concentrated formula.

More specifically, sales of cleaning products rose 1% to more than $1.8 billion. Sales of lifestyle products, which includes Burt's Bees, rose 20%. The big gain was the result of full-year results for Burt's Bees, which was acquired in November, 2007. International sales fell 1% to less than $1.1 billion.

Chairman Don Knauss is confident that Clorox will succeed in the future thanks to four key strengths:

* 88% of U.S. brands hold the No. 1 or No. 2 market share position in their categories;

* Margin expansion is sustainable thanks to a robust costsavings program;

* A long history of efficient capital use, strong cash flow and returning cash to shareholders; and

* A strong leadership team and business model that's built around building big-share brands in mid-sized categories.

Always in search of new ideas, Clorox teamed up with product development company Edison Nation on a two-month campaign to find new ideas for products that help consumers reduce the spread of bacteria, fungi and viruses that can cause illness. If a concept is selected, the inventor will receive a $2,500 advance and other compensation based on sales.

[ILLUSTRATION OMITTED]

"We have a long history of bringing to market innovative products that promote a cleaner world and healthier homes," said Knauss. "Cleaning, disinfecting and helping prevent the spread of infection are part of our company's heritage and remain important growth platforms for us. This campaign is one more way we hope to discover new ideas that build on our success in these areas, while continuing to provide consumers with convenient, affordable product solutions."

For the nine months ended March 31, 2010, corporate sales rose less than 2% to $4.0 billion. Sales of cleaning products in the U.S. rose 1% to more than $1.3 billion.

In April, The Natural Products Association granted its Natural Home Care seal to Green Works Natural Bathroom Cleaner, making it the first home cleaning product to be certified as natural under the organization's new certification program, which was launched in February- By the end of fiscal 2009, Green Works held the No. 1 position in the natural cleaning category with a 47% share. For fiscal 2010, Clorox predicted sales would rise 1-2%, but would increase to 2-4% in fiscal 2011.

14. CHURCH & DWIGHT CO.

Princeton, NJ

609.683.5900

www.churchdwight.com

Sales: $2.3 billion [Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$2.3 billion for household, personal care and oral care products. Corporate sales: $2.5 billion. Net income: $249 million

Key Personnel:

James R. Craigie, chairman and chief executive officer; Matthew T. Farrell, chief financial officer

Major Products:

Household--Arm & Hammer Baking Soda, Arm & Hammer Fridge Fresh, Arm & Hammer Clumping Litter, Arm & Hammer Clean Shower, Arm & Hammer Scrub Free, Orange Glo Wood cleaners, Kaboom Scrub Free! Continuous Toilet Cleaning System, Kaboom Ultra Scrub, Kaboom Shower, Tub & Tile Cleaner, Arm & Hammer liquid laundry detergent, powder laundry detergents, Fresh'n Soft fabric softener sheets and liquid fabric softener, Arm & Hammer Essentials liquid laundry detergent and fabric softener sheets, Arm & Hammer Wet Dryer clothes, Arm & Hammer with OxiClean detergent, OxiClean laundry stain remover, OxiClean versatile stain remover, OxiClean baby stain soaker, OxiClean baby stain remover, OxiClean Max Force laundry stain remover, Xtra liquid laundry detergent; Parson's Ammonia, Cameo. Personal Care--Arm & Hammer toothpaste, Arm & Hammer Spinbrush, Pepsodent, Aim, Close Up, Pearl Drops, Rigident, Arrid, Arm & Hammer Ultramax, Lady's Choice deodorants, Nair, Nair Wax, Orajel

New Products:

Arm & Hammer Liquid laundry detergent; OxiClean Max Force Laundry Stain Fighter & Booster Liqui-gel, OxiClean Max Force Laundry Stain Fighter & Booster Power Paks, OxiClean Max Force Pre-treater Stick, Kaboom Foam-tastic Bathroom Cleaner, Arm & Hammer Essentials Power Gel Liquid Laundry Detergent, Arm & Hammer Plus OxiClean Stain Fighter Power Gel Liquid Laundry Detergent, Arm & Hammer Spinbrush Sonic Recharge; Arm & Hammer Kids Spinbrush My Way, Arm & Hammer Kids Spinbrush Thomas & Friends

Comments:

Corporate sales rose 4% and organic sales increased 5% over the previous year driven by 7% growth in the consumer products business. Company executives credit the growth to the success of eight "power brands," which include Arm & Hammer, OxiClean, Spinbrush, Nair, Orajel and Xtra. At the same time, the company noted that three initiatives enabled C&D to thrive during the downturn. These include:

* An aggressive cost savings program that has been in place for several years. During that time, the company has delivered 570 basis points of gross margin improvement, excluding restructuring charges.

* Multi-channel distribution. The company was able to weather the economic downturn as it plays in both the premium (60% of revenue) and value (40%) channels.

* Relationship building. The sales and marketing teams did an outstanding job in developing stronger relationships with key retailers and consumers.

In other moves, the company completed construction of its new integrated laundry detergent manufacturing plant and distribution center in York County, PA and closed its North Brunswick, NJ complex. The new facility began production ahead of schedule during the third quarter. Elsewhere, C&D sold several non-core brands, increased marketing spending to drive trial and loyalty, and continued to focus on a wide variety of supply chain initiatives to expand gross margin.

Of course, new products are the lifeblood of any consumer products company, and new launches from C&D between 2007 and 2009 accounted for 15% of sales last year. To keep the momentum going, C&D has introduced several new products this year including Arm & Hammer Plus OxiClean Power Gels laundry detergents, OxiClean MaxForce stain fighters, Kaboom Foamtastic household cleaning products and line extensions to the Nair Shower Power platform.

The strong results continued into 2010, as first quarter sales rose 9.2% to more than $634 million. The gains were credited to higher sales of A&H liquid laundry detergent, Super Scoop cat litter, Nair, Orajel, Aim toothpaste and Kaboom bathroom cleaner, all of which were partially offset by lower sales of Xtra liquid laundry detergent.

Looking ahead, chairman James R. Craigie is optimistic about the remainder of the year.

"We are launching our best new product lineup ever in 2010 and the customer response has been excellent with distribution gains across almost every key category," he noted. "We expect to deliver organic sales growth of approximately 4-5% in 2010 based on our strong pipeline of innovative new products supported by effective marketing programs."

Fast Fact:

James A. Church, son of the company founder, operated a spice and mustard business known as the Vulcan Spice Mills. In Roman mythology, Vulcan is the god of fire, and the A&H logo represented the arm of Vulcan with hammer in hand about to descend on an anvil.

15. SARA LEE

Downers Grove, IL

630.598.6000

www.saralee.com

Sales: $2.0 billion [Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$2.0 billion for household and personal care products. Corporate sales: $12.8 billion. Net income: $364 million, for the year ended June 27, 2009

Key Personnel:

Brenda C. Barnes, chairman and chief executive officer; Vincent H.A.M. Janssen, executive vice president and chief executive officer, Sara Lee International household and beauty care

Major Products:

Body care--Badedas, Block & White, Brylcreem, Duschdas, Eskinol, Fissan (Germany), Fissan (Italy), Gabi, Glysolid, Jovan, Monsavon, Neutral (Denmark), Neutral (Netherlands), Prodent, Proderm, Radox, S3, Sanex, She, Status, Williams, Zendium (Den- mark), Zendium (Netherlands), Zwitsal. Air care--AmbiPur, Endust,Ty-D-Bol. Detergents--Biotex. Insecticides--Bloom, Catch, Cruz+ Verde, Cucal, Good Knight, Hit, Jet, Polil, Pyrel, Ridsect and Vapona. Shoe care--Bama, Kiwi, Tana

New Products:

Sanex NaturProtect range of deodorants

Comments:

So long, Sara! Sara Lee may not be listed in The Top 50 for much longer. As reported last year, Sara Lee is in the process of selling its household and personal care business in order to concentrate on its food and beverage activities. Now the process is heating up.

On June 1, Sara Lee completed the sale of its 51% stake in its Godrej Sara Lee joint venture to Godrej Consumer Products Ltd. for $230 million. Godrej Sara Lee is the market leader in the Indian household insecticides category and has a strong presence in the air care, shoe care and male hair care markets.

On June 15, Sara Lee agreed to sell its insecticides business to S.C. Johnson for $187.6 million.

The company continues to anticipate closing the sale of its global body care and European detergents businesses to Unilever by the end of the calendar year, and closing the sale of its air care business to The Procter & Gamble Company shortly after the end of the fiscal year in July.

"This divestiture is an important step in Sara Lee's strategy to focus on its core food and beverage businesses," explained a company spokesperson. "We continue to receive strong interest in the remainder of the business, which includes shoe care, non-Indian insecticides and certain non-European cleaning brands."

Last year, sales of household and body care products slipped 11.6% to $2.0 billion. Meanwhile, corporate sales fell 2.5% to $12.8 billion. For the nine months ended March 31, 2010, corporate sales fell 2.4% to $8 billion. Sales of international household and personal care products rose 7.9% to $1.6 billion.

RELATED ARTICLE: Sara Lee CEO Recuperates from Stroke

AFTER WEEKS of speculation about who was running the company, Sara Lee chairman Brenda Barnes released a statement regarding her health.

"I know there has been a lot of speculation on my condition, so I want to take the opportunity to provide some details," Barnes said in a statement released on June 14. "I suffered a stroke a few weeks ago, and I am now in the process of recuperating."

In May, Sara Lee said Barnes was taking a temporary medical leave but didn't offer details, sparking anxiety and concern among employees and investors.

15. SUN PRODUCTS

Wilton, CT

203.254.6700

www.sunproductscorp.com

Sales: $2.0 billion [Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$2.0 billion (estimated)

Key Personnel:

Neil P. DeFeo, chief executive officer; Kris Kelley, executive vice president and chief financial officer; Bill Littlefield, executive vice president and general manager; Bob Waldron, chief marketing officer; Gretchen Crist, senior vice president, human resources; Beth Hecht, senior vice president, general counsel and secretary; Craig Slavtcheff, senior vice president R&D, quality, regulatory; Mitch Tinnan, senior vice president manufacturing

Major Products:

Laundry detergents including All, Wisk, Sunlight, Surf, Snuggle and Sun; White Rain hair care products

New Products:

All Oxi Active, new and improved All Stain Lifter, Snuggle Exhiliration variants

Comments:

Sun Products is the No. 2 player in the U.S. laundry category (behind P&G) and is owned by Vestar Capital Partners, a private equity group. Moreover, Sun is the largest private label laundry detergent manufacturer in the world.

During the recession, many consumers traded down to private label to save some money, but that doesn't mean shoppers are willing to skimp on innovation. That's why Sun opened a new North American Technology Center in Trumbull, CT in November. The center features laboratories, packaging design facilities, a laundry center and ideation rooms that enable Sun employees to interact with consumers and suppliers.

Now, Sun is investing nearly $11 million to build a 1.4 million-squarc-foot distribution center in Bowling Green, KY.

17. ALBERTO CULVER

Melrose Park, IL

708.450.3000

www.alberto.com

Sales: $1.3 billion [Beauty] [Household Care] [Personal Care]

Sales:

$1.3 billion for personal care and household products. Corporate sales: $1.4 billion. Net income: $119 million for the year ended Sept. 30, 2009

Key Personnel:

Carol Lavin Bernick, executive chairman; V. James Marino, president and chief executive officer; Gina Boswell, president, global brands; Richard J. Hynes, president, international; Casey Keller, president, U.S.; Richard Mewborn, senior vice president, global operations; Ralph J. Nicoletti, executive vice president and chief financial officer; Gary P. Schmidt, senior vice president, general counsel and secretary

Major Products:

Hair Care--Alberto VO5, TreSemme, Nexxus, Motions, Just for Me, Soft & Beautiful; Skin Care--St. Ives, Noxzema. Household Care--Static Guard, Kleen Guard

New Products:

Nexxus Dualiste and TreSemme 24-Hour Body, Nozxema Clean Blemish Control, Simple Heath & Beauty (acquisition)

Comments:

Sales dipped less than 1% last year. Beauty care accounted for 94% and the U.S. accounted for 64% of sales. U.S. sales increased 6.3% to $917 million thanks to higher sales of TreSemme hair care products (3.6%) and Nexxus products (1.1%). In addition, the acquisition of Noxzema in October 2008 added approximately 3.8% to sales for fiscal year 2009. These increases were partially offset by lower sales from other brands including Alberto V05 and St. Ives, as well as certain multicultural brands, the company said.

International sales fell 10.9% to $517 million, primarily due to the effect of foreign currency fluctuations (20.0%), partially offset by higher sales of TreSemme hair care products (5.7%) including the effect of the launch in Spain in the third quarter of 2008 and the Nordic region in the fourth quarter of 2009, as well as St. Ives (1.2%). The launch of Nexxus in Canada also contributed to the segment's organic growth during the period.

But a new year caused new headaches for Alberto Culver, as a new computer system arrived with some glitches. Net sales for the first half of fiscal year 2010 increased 7.3% to $747.8 million, driven primarily by foreign currency fluctuations. U.S. sales fell 1.7%, despite strong growth of TreSemme. Carol Lavin Bernick, executive chairman of the company, blamed the decline on U.S. service issues caused by plant closure and a switch to SAP software.

"While we are continuing to focus our efforts towards resolving our U.S. service issues, the balance that we have created between our international and U.S. businesses and our strong portfolio of brands has continued to allow us to produce positive results," she insisted. "We will continue to focus on brand growth in all our markets and to resolve our U.S. service issues with urgency and tenacity."

In product news, the 96-year-old Noxzema brand, best known for its blue jars and minty scent, is back for Summer 2010 with new products, updated packaging and a new advertising campaign. To celebrate its return, the company introduced new Clean Blemish Control formulations--specifically designed for adult skin to help prevent breakouts and blemishes--and a fresh partner to the brand, consulting dermatologist Hilary Reich.

"We're thrilled that Noxzema will further strengthen the Alberto Culver skin care portfolio. With this re-launch, we're bringing an iconic name, with years of history, to modern women, offering them the daily promise of a clean and fresh start," said Cynthia Rolfe, vice president skin care, Alberto Culver.

Fast Fact:

One of every five cans of hair spray sold in the U.S. mass market is from Alberto Culver.

18. REVLON

New York, NY

212.527.4000

www.revlon.com

Sales: $1.2 billion [Beauty] [Fine Fragrance] [Personal Care]

Sales:

$1.2 billion. Net income: $48.8 million

Key Personnel:

Ronald O. Perelman, chairman; David L. Kennedy, vice chairman; Alan T. Ennis, president and chief executive officer; Chris Elshaw, executive vice president and chief operating officer; Steven Berns, executive vice president and chief financial officer; Robert K. Kretzman, executive vice president, human resources, chief legal officer and general counsel; Karl Obrecht, executive vice president, North American sales; Alan Meyers, executive vice president and chief science officer; Manuel Blanco, senior vice president and managing director, Latin America; John Butcher, senior vice president, new product support and engineering; Arthur Franson, senior vice president, worldwide manufacturing; Elise A. Garofalo, senior vice president, treasurer and investor relations; Graeme Howard, senior vice president and managing director, Asia Pacific; Gina Mastantuono, senior vice president, corporate controller and chief accounting officer; Mark M. Sexton, senior vice president, taxes; Michael T. Sheehan, senior vice president, deputy general counsel and secretary; Simon Worraker, senior vice president and managing director, Europe

Major Products:

Cosmetics, women's hair color, beauty tools, fragrances, skin care, antiperspirants/deodorants and personal care products marketed under such names at Revlon, Almay, ColorSilk, Mitchum, Charlie, Gatineau and Ultima II

New Products:

Revlon--ColorBurst and Mineral Lipglaze lipsticks, PhotoReady makeup, powder and translucent finisher, Luxurious Color eye shadow, Age Defying Spa Face Illuminator, Illuminance Creme Shadows, DayDreamer color cosmetics collection, Grow Luscious by Fabulash mascara, Just Bitten Colorstay lipstain, Scents of Summer nail enamel; Almay--Intense i-Color eyeshadow, mascara and eyeliner, Smart Shade anti-aging makeup, One Coat Dial Up mascara; Mitchum--Smart Solid Clinical Performance antiperspirant and deodorant

Comments:

Sales fell 3.8% and net income slipped nearly 16%. Of course, for Revlon, that's not so bad. In fact, Revlon president and chief executive officer Alan T. Ennis, insisted that these results," demonstrate the continued execution of our business strategy."

On the plus side, the company did manage to reduce debt by $81 million.

U.S. sales fell 4.4% to $747.9 million, driven primarily by lower net sales of Revlon and Almay color cosmetics and Mitchum antiperspirant deodorant partially offset by higher net sales of Revlon ColorSilk hair color. Revlon continued to lead the mass lip segment in 2009 with a 22.3% share, driven by the success of Revlon ColorStay Ultimate liquid lipstick, which made ACNielsen's top new product list. Strong sales of Revlon Creme Gloss and Revlon Matte lipstick added to Revlon's lip segment results. In the eye segment, Revlon dollar volume increased 4.2% as Revlon DoubleTwist mascara and a range of eyeliners continued their strong performance. In the face segment, Revlon benefited from the new Revlon Age Defying Spa range and the new Revlon ColorStay Minerals introductions. In the nail segment, Revlon Core Nail Enamel continued its strong performance with dollar volume growing 18.1% for the year and 32.7% for the fourth quarter.

International sales fell 2.9% to $548 million. Higher sales of Revlon ColorSilk hair color, Mitchum antiperspirant and deodorant and Revlon color cosmetics, were partially offset by lower net sales of certain beauty care products and Almay color cosmetics. By region, sales in Asia Pacific and Africa increased less than 1% to $266.7 million. Sales in Europe, Canada and the Middle East fell 14.1% to $172.4 million. Latin American sales increased 10.7% to $108.9 million.

[ILLUSTRATION OMITTED]

Novel New Products

In the first half of 2010, Revlon rolled out several new products including Revlon PhotoReady Makeup, which is said to contain innovative photochromatic pigments that bend and reflect light to give a flawless, airbrushed appearance in any light. Revlon Color-Burst Lipstick, available in 20 shades, has Elasticolor technology that provides an instant burst of rich, true color that feels virtually weightless on the lips.

New from Almay is Smart Shade Anti-Aging makeup, which contains skin-sensing microspheres and instantly reduces the appearance of lines and wrinkles. New from Mitchum is Smart Solid Clinical Performance, a clinical strength antiperspirant/deodorant in an invisible stick form available for both men and women.

For the first quarter of 2010, Revlon's sales rose less than 1% to $305.5 million. Net income fell from $12.7 million to $2.2 million. Net income in the 2010 first quarter included $9.7 million of expenses associated with the March 2010 refinancing.

19. GUTHY-RENKER

Palm Desert, CA

760.773.9022

www.guthy-renker.com

Sales: $1.1 billion [Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$1.1 billion (estimated) for cosmetics and personal care products. Corporate sales: $1.5 billion

Key Personnel:

Ben Van de Bunt and Kevin Knee, co-chief executive officers and presidents

Major Products:

Cosmetics and personal care brands including Proactiv, Principal Secret, Youthful Essence, Sheer Cover, Meaningful Beauty Natural Advantage, In An Instant, Wen by Chaz Dean, Scalp Med

New Products:

Chris McMillan hair care and Ice Elements skin care

Comments:

Not even those ubiquitous infomercials are immune from recession. Sales at privately-held Guthy-Renker declined an estimated 8% in 2009, but company executives are confident that international expansion will provide a lift this year.

About a year ago, Guthy-Renker debuted in India, and is now-launching in Russia. With operations already in place in Europe, Asia and Australia, international sales account for 30% of the company's total.

By brand, Proactiv, with sales in excess of $800 million, remains Guthy-Renker's largest brand, despite plenty of competition in the acne category. Meaningful Beauty by Cindy Crawford is Guthy-Renker's second-largest beauty brand, ahead of third-place mineral makeup brand Sheer Cover by Leeza Gibbons. Rounding out the top five are Chaz Dean's Wen hair care line and Principal Secret by Victoria Principal, a skin care brand.

New brands include Chris McMillan Hair and skin care brand Ice Elements; in the works is a hair and scalp brand called Salon Silky with "Dancing with the Stars" co-host Samantha Harris, due out this fall. Down the road, Guthy-Renker will test three new brands next year within the eyebrow, skin care and acne categories.

Nearly a year ago, Ben Van de Bunt and Kevin Knee assumed the additional roles of co-CEOs; they had been co-presidents. Van de Bunt oversees all facets of marketing for current and newly developed brands, while Knee oversees business operations, encompassing IT, finance, and international business units. Co-founders Bill Guthy and Greg Renker remain co-chairmen.

Earlier this year, Guthy-Renker signed pop music stars Katy Perry and Avril Lavigne, as well as actress Jenna Fischer, to promote Proactiv. Prior to this signing, Proactiv has been pitched by the likes of Vanessa Williams and Jessica Simpson. Others in the Proactiv lineup include Mandy Moore, Jennifer Love Hewitt, Ryan Sheckler and Julianne Hough. Proactiv is carried in 58 countries, and approximately 40% of its sales arc from outside of the U.S.

20. ELIZABETH ARDEN

Miramar, FL

954.364.6900

www.elizabetharden.com

Sales: $1 billion [Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$1 billion. Net loss: $6.2 million for the year ended June 30, 2009.

Key Personnel:

E. Scott Beattie, chairman, president and chief executive officer; Stephen J. Smith, executive vice president and chief financial officer; L. Hoy Heise, executive vice president, chief information officer; Michael H. Lombardi, executive vice president, package design and innovation; Oscar E. Marina, executive vice president, general counsel and secretary; Elizabeth Park, executive vice president, global marketing and general manager, Elizabeth Arden U.S.; Ronald L. Rolleston, executive vice president, global fragrance marketing; Joel B. Ronkin, executive vice president and general manager, North America fragrances

Major Products:

Elizabeth Arden skin care, color and fragrance products; Prevage anti-aging treatments; Elizabeth Taylor, Mariah Carey, Britney Spears, Hilary Duff, and Usher celebrity fragrances; Juicy Couture, Alberta Ferretti, Alfred Sung, Badgley Mischka, Bob Mackie, Gant, Geoffrey Beene, Liz Claiborne, Halston, Kate Spade New York, Lucky Brand, Nanette Lepore and Rocawear designer fragrances; and Curve, Giorgio Beverly Hills and PS Fine Cologne lifestyle fragrances

New Products:

Fragrances--Kate Spade New York, John Varvatos (licensing agreement), Violet Eyes Elizabeth Taylor, Forever Mariah Carey, Britney Spears Circus Fantasy, Couture Couture by Juicy Couture; Skin care--Prevage Face Advanced Anti-Aging Serum, Ceramide Plump Perfect Ultra Lift and Firm Moisture Cream SPF 30, Intervene Stress Recovery Set; Makeup--Pure Finish Mineral Bronzing Powder, Ceramide Cream Blush, Ceramide Plump Perfect Lipstick, Ceramide Skin Soothing Concealer, High Shine Lipgloss

Comments:

Last year was a "challenging year" financially, according to E. Scott Beattie, company chairman, president and chief executive officer, but the company is hoping to turn things around with its centennial celebration in 2010.

Net sales for the year fell 6.2% to just over $1 billion. Still, Beattie insisted that much was accomplished during the year.

" Our global efficiency re-engineering initiative allowed us to improve gross margins, reduce inventories by $90 million year over year and generate cash flow from operations of $37 million," he said.

Beattie also insisted that brand innovation remained strong. He pointed out that Pretty Elizabeth Arden was the No. 2 woman's fragrance launch through June 2009 in the U.S. and is doing well internationally. Furthermore, Viva la Juicy was the No. 1 U.S. launch last fall and contributed to the continued global expansion and success of the Juicy Couture fragrance franchise.

These launches proved fruitful, as third quarter 2010 net sales, which ended March 31, rose 6.7% to $217 million. For the nine months ended March 31, the company reported a 2.1% gain in net sales to $875.5 million.

The company recently announced two new partnerships in its fragrance department with a fashionable twist. In March, Elizabeth Arden entered into an exclusive long-term global licensing agreement with Kate Spade New York. A debut fragrance is planned to launch in the fall of 2010. In April, the company also entered into an exclusive global licensing agreement for John Varvatos men's and women's fragrances--previously owned by Shiseido. The products are currently sold primarily in U.S. prestige department stores and in select markets internationally.

21. BLYTH

Greenwich, CT

203.661.1926

www.blyth.com

Sales: $958 million [Household Care] [Personal Care]

Sales:

$958 million. Net income: $16.4 million for the year ended Jan. 31, 2010

Key Personnel:

Robert B. Goergen, chairman and chief executive officer; Robert H. Barghaus, vice president and chief financial officer; Anne M. Butler, vice president and president, PartyLite Worldwide; Robert B. Goergen Jr., vice president and president, multichannel group; Jane F. Casey, vice president, treasurer; Joseph T. Cirillo, vice president, reporting and planning; Michael S. Novins, vice president and general counsel; Tyler P. Schuessler, vice president, organizational development and investor relations

Major Products:

Home fragrances including PartyLite, Easy Comforts, Colonial Candle and Sterno. Personal care brands include As We Change, Easy Comforts, ViSalus Sciences and Walter Drake

New Products:

PartyLite Scentglow Warmer, Margarita Collection

Comments:

In this economy, candle makers are getting burned--Blyth's sales fell 9% last year to $958 million.

By segment, direct selling, which represents 63% of the company's results, fell 4% to $635.2 million. PartyLite's U.S. sales decreased approximately 14% compared to the prior year, due to recession, a decline in PartyLite shows and a decrease in shows per consultant. Still the number of PartyLite's active independent U.S. sales consultants was even with the previous year. Sales of PartyLite Canada fell 17%. PartyLite's European sales increased 3%, driven by strong sales in Germany, France and Austria.

Net sales in the catalog and internet segment (18% of sales) fell 13% to $166 million. Sales decreased across all catalogs due to lower consumer discretionary spending, as well as a planned reduction in catalog circulation in an effort to reduce selling costs through more targeted catalog delivery.

Net sales in the wholesale segment (16% of sales) decreased 20% to $156.8 million. The company blamed the decline on the weak housing market and overall economy.

Is the Party Over?

For the first quarter ended April 30, 2010, sales fell 6% to $201.5 million.

"We continued to experience downward sales pressure in our U.S. business units during the first quarter, driven by a sales decline in PartyLite U.S. as party cancellations continued to trend above historical rates and active independent sales consultants declined from prior year levels," explained Robert B. Goergen, Blyth's chairman and chief executive officer. "Management has moved aggressively to incorporate more value-priced products into the portfolio which, when combined with PartyLite's platinum quality candles, home fragrance products and an innovative new product line, offer a compelling reason for consumers to host or attend a party."

Fast Fact:

In 1976, Bob Goergen partnered with three colleagues to purchase Valley Candle in Brooklyn, NY. Less than a year later, they acquired Candle Corporation of America, based in Chicago, IL, and almost 35 years later Blyth is nearly a billion-dollar company.

22. NU SKIN ENTERPRISES, INC.

Provo, UT

801.345.1000

www.nuskin.com

Sales: $752 million [Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$752 million for personal care products. Corporate sales: $1.3 billion

Key Personnel:

Truman Hunt, president and chief executive officer; Joseph Y. Chang, Ph.D., chief scientific officer and executive vice president, product development; Daniel R. Chard, president, global sales and operations, global marketing; Scott Schwerdt, president, Americas, Europe and Pacific; Rich Wood, chief financial officer

Major Products:

Galvanic Spa System II, AgeLoc Daily Skin Care Products, Tru Face Essence Ultra

New Products:

AgeLoc Gentle Cleanse & Tone, AgeLoc Future Serum, AgeLoc Radiant Day SPF22, AgeLoc Transforming Night (packaged sets are labeled AgeLoc Elements and AgeLoc Transformation), AgeLoc Edition Galvanic Spa System II AgeLoc Nutritional Supplement (Fall 2010)

Comments:

In 2009, Nu Skin celebrated its 25th anniversary and finished the year on a high note with record revenue, a record launch of its new AgeLoc skin care system and a record number of executive-level distributors, according to sources at the company.

Sales of personal care products jumped 19% to $752.7 million--accounting for 57% of the company's corporate sales of $1.3 billion.

Globally, Nu Skin products are sold and distributed in 50 markets. In 2009, sales rose 45% to $606.1 million in North Asia, increased 20% to $260.9 million in the Americas, climbed 16% to $210.4 million in Greater China, jumped 10% to $133.6 million in Europe and increased 9% to $120.1 million in South Asia/Pacific.

Indeed it was a milestone year for Nu Skin. Besides celebrating the company's 25th anniversary with a special convention in Los Angeles, it launched an entirely new class of innovative anti-aging products called" Aging Response Modulators," or ARMs. This new platform is based on the principle that advanced skin care and nutrition products should go beyond treating the signs and symptoms of aging.

The company's approach is to identify the ultimate sources of aging located within the human genome.

In the fourth quarter of 2009, Nu Skin introduced an important new ARM for the company--the AgeLoc skin care system, a comprehensive daily skin care regimen clinically demonstrated to improve the appearance of eight signs of aging beginning in only seven days. The enthusiastic demand for these products generated more than $17 million of AgeLoc sales during Nu Skin's October distributor convention--more than double the convention sales of any prior new product.

"AgeLoc represents the biggest global product launch in Nu Skin history," said Truman Hunt, Nu Skin president and chief executive officer. "Sales force enthusiasm for our new AgeLoc daily skin care system produced unprecedented demand with sales exceeding our most liberal revenue projections. By developing products with an understanding of the genetic basis of aging through our proprietary AgeLoc science, we believe we are continuing to provide the premier anti-aging business opportunity for our sales representatives--one that represents a 'sweet spot' by leveraging a growing global megatrend with exclusive and scientifically validated products that help people look and feel young."

The company also released a new AgeLoc edition of its best-selling Galvanic Spa System II, an at-home spa unit that provides superior delivery of ageLOC ingredients to the skin and boosts the visible benefits of AgeLoc products.

Nu Skin welcomed Stuart Kim, professor at Stanford University in the departments of Developmental Biology and Genetics, as its newest member of the Nu Skin Anti-Aging Scientific Advisory Board this year. Kim will provide insights on the molecular analysis of aging science. His recent research interests have focused on functional genomics and systems biology.

For the first quarter of 2010, Nu Skin posted a 23% rise in revenue to $364.1 million. Revenue in the Americas rose 7% to $62.5 million.

At press time, Nu Skin named three new presidents. It tapped LukeYoo to be president of the company's North Asia region, which includes the company's businesses in Japan and South Korea. He will fill the role formerly held by Brett Nelson who has been named president of Nu Skin North America. Ryan Napierski has been named as president of Nu Skin Japan, a role also formerly held by Brett Nelson.

In addition to Yoo's new position as president of the North Asia region, he will continue in his role as president and general manager of the company's South Korea business. Since 2008, he has served as both vice president of the North Asia region and president of Nu Skin Korea. Yoo joined Nu Skin South Korea in 1999 and has served as president and general manager of Nu Skin's South Korea operations since 2003.

Prior to his current appointment as president of North America, Nelson served as president of North Asia and president of Nu Skin Japan. He has also served as vice president of global distributor support, president of Southeast Asia, general manager of Canada and vice president of business support and sales.

In his new role, Napierski, a 15-year Nu Skin veteran will continue to focus on objectives, strategies and initiatives that are helping return the company's Japan business to growth. Prior to his new assignment, Napierski served as vice president of business development for the company's North Asia region and chief operating officer of Nu Skin Japan.

23. TUPPERWARE

Orlando, FL

800.366.3800

www.tupperware.com

Sales: $701 million [Beauty] [Personal Care]

Sales:

$701 million for cosmetics. Corporate sales: $2.1 billion. Net income: $175 million for the year ended Dec. 26, 2009.

Key Personnel:

Rick Goings, chairman and chief executive officer; Simon Hemus, president and chief operating officer; Carl Bankovich, vice president, internal audit and enterprise risk management; DavidT. Halversen, group president, Tupperware North America and beauty; Rashit Ismail, senior vice president, global product marketing; Michael Poteshman, executive vice president and chief financial officer; Robert Wagner, vice president and chief technology officer

Major Products:

Beauty and personal care brands including Avroy Shlain, Beauti-Control, Fuller Cosmetics, Armand Dupree, NarurCare, Nutrimetics, Nuvo and Swissgarde

New Products:

Fuller--Thalia Sodi fragrance (night version), Brizza X Chayanne Cologne, Nekara Recovery (night facial treatment), Nekara for Eyes, Nekara Outline Eye Cream and Nekara Facial Lotion. BeautiControl--Regeneration Tight Firm and Fill Dermal Filling Moisture Masque, Regeneration Overnight Retinol Recovery Eye Capsules and Serum and Skinlogics Thermal Facial Scrub; BC Spa Sculpt, BC Spa Detox and BC Color Mineral

Comments:

Beauty sales fell 8% to $701 million. Sales in North America slipped 16% to $392 million. The decline in sales was primarily due to a smaller sales force as the unit continued to struggle with recruiting this year.

At the beginning of 2010, BeautiControl implemented a new sales force compensation plan that the company expects will better align the earnings opportunity for the sales force with the focus on selling through spa parties and recruiting efforts.

Fuller Mexico benefited from a change in the market's value chain implemented in the third quarter of 2009 as well as a modest increase in average order size that offset the slight drop in the number of sellers, according to Tupperware.

24 YANKEE CANDLE

Deerfield, MA

800.839.6038

www.yankeecandle.com

Sales: $681 million [Household Care]

Sales:

$681 million. Net income: $16.4 million for the year ended Jan. 2, 2010

Key Personnel:

Harlan Kent, president and chief executive officer; Craig W. Rydin, executive chairman; Gregory W. Hunt, executive vice president, finance and chief financial officer; Stephen Farley, president, retail division; Arthur F. Rubeck, senior vice president, supply chain; Martha S. LaCroix, executive vice president, chief human resources officer; James A. Perley, president international division, executive vice president general counsel; Michael Thome, president, wholesale division; Edward R. Medina, senior vice president, finance

Major Products:

Candles and related home fragrance products marketed under such brand names as Housewarmers, Simply Home Classics, Good Air, Conceal and Yankee

New Products:

New seasonal fragrances, On-The-GoTravel Spray, Lip Balm, Anti-Bacterial Hand Sanitizer, Good Air. To be launched: new fragrances for Fall and Holiday 2010

Comments:

Yankee Candle is the largest specialty branded premium scented candle company in the U.S. In 2009, Yankee Candle's bestselling new fragrance introductions included Garden Sweet Pea, Lavender Vanilla and Macintosh Spice. Rick Ruffolo, senior vice president of brand, marketing and innovation (who has since moved on to Crabtree & Evelyn), once attributed Yankee's success in the category to"seasonal relevance."

It was a mixed bag for Yankee during the past year. Retail sales increased 2.7% to $401.3 million; however, wholesale sales fell 6.3% to $279.8 million, due primarily by the loss of Linens'N Things which filed for bankruptcy in 2008, and of course, the weak economic environment. However, the decrease was partially offset by an increase in sales in European operations and the full rollout of the company's new Home Classics brand at Target stores nationwide.

Net income was $16.4 million for the year--a huge improvement over the $409.3 million net loss reported last year.

This spring, the company tapped Gregory W. Hunt as executive vice president, finance and chief financial officer. Most recently, Hunt served as executive vice president of strategic and commercial development for Norwegian Cruise Lines. He also worked at Culligan Water Technologies, Inc. and Samsonite Corporation.

In March, Yankee Candle opened its 500th retail store located at the Square One Mall in Saugus, MA. This milestone was celebrated in the company's backyard with an official grand opening and ribbon cutting.

"Yankee Candle has been based in Massachusetts since we got our start more than four decades ago, and we feel it is very fitting that this exciting event is taking place here in our home state," said Harlan Kent, Yankee Candle's chief executive officer.

Yankee Candle employs more than 5,000 people nationwide with more than 1,500 employees in Massachusetts alone. The 500th store location in Saugus is the 34th Yankee Candle store in Massachusetts.

This year, Yankee Candle also moved into the toy marketplace. It teamed up with Hasbro to create Yankee Candle Scented Puzzles, which have the "subtle pleasant scents" of classic Yankee Candle fragrances such as Macintosh Apple, Clean Cotton and Midsummer's Night, according to the company. The puzzles include unique pieces in the well-known shape of the classic Yankee Candle jar.

25.JOHN PAUL MITCHELL SYSTEMS

Beverly Hills, CA

800.793.8790

www.paulmitchell.com

Sales: $600 million [Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$600 million (estimated)

Key Personnel:

John Paul Dejoria, chief executive officer; Luke Jacobellis, president

Major Products:

Professional hair care products including Paul Mitchell, Tea Tree, Modern Elixirs, Paul Mitchell Professional Hair Color and Paul Mitchell Pro Tools

New Products:

Lemon Sage Thickening Spray, Flash Back 10-Minute Hair Color for Men

Comments:

John Paul Mitchell (JPMS) products--known as Paul Mitchell--are sold through its 25 distributors to 100,000 U.S. hair salons and to salons in more than 80 countries around the world.

This year, the company tapped into two rising trends--natural ingredients and men's hair care. Add a thickening twist to styles with Lemon Sage Thickening Spray, an uplifting cocktail of bodybuilding ingredients such as panthenol and flexible styling agents that pumps up skinny strands and boosts shine for fuller, healthier-looking hair, according to JPMS. Flash Back 10-Minute Hair Color for Men aims to conquer gray or white hair and is available for professional use only.

The company is also raising its awareness efforts. This year, JPMS partnered with Grow Appalachia, a project dedicated to helping Appalachian families" plant a healthy future." On Earth Day, Paul Mitchell salons donated one dollar from every haircut to the cause.

Paul Mitchell owner and chief executive officer John Paul Dejoria also made a recent trip to South Africa--working with Brad Pitt, Sir Richard Branson and Nelson Mandela--as a patron of the non-profit Mineseeker organization, which is devoted to battling the worldwide issue of landmines through technological advances.

Fast Fact:

John Paul Dejoria, with his trademark silver beard and svelte physique, played himself in 2008's "You Don't Mess with the Zohan," a movie starring Adam Sandler as an Israeli special forces soldier who fakes his death so he can re-emerge in New York City as a hair stylist.

26. BARE ESCENTUALS

San Francisco, CA

415.489.5000

www.bareescentuals.com

Sales: $557 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$557 million. Net income: $98 million

Key Personnel:

Leslie A. Blodgett, chief executive officer; Myles B. McCormick, executive vice president, chief financial officer and chief operating officer; Michael Dadario, president of retail; Simon Cowell, senior vice president, global marketing and brand

Major Products:

Cosmetics--Bare Minerals, Buxom and Bare Vitamins; Skin care-Rare Minerals, MD Formulations

New Products:

BareMinerals SPF 25 Mineral Veil, BareMinerals Flawless Definition Waterproof Mascara, BareMinerals Mineral Veil Mini Refillable Brush (Sephora exclusive), Buxom Big & Healthy Lip Stick, Rare-Minerals Active Triple Treatment Eye Cream

Comments:

There's gold in mineral makeup ... at least for shareholders of Bare Escentuals. One of the biggest news items of the year was the acquisition of Bare Escentuals by Shiseido for $1.7 billion through an all-cash tender offer and second-step merger. Bare Escentuals' business will operate as a separate division of Shiseido and its brands will continue to be managed by the current leadership team. Still, as a Shiseido unit, this will be the last year that Bare Escentuals will be ranked in HAPPI'S Top 50.

For the fiscal year ended Jan. 3, 2010, company net sales and net income each increased 2%. A leader in the prestige category Bare Escentuals products are sold in stores such as Ulta, Sephora, Nordstrom and Bloomingdale's. Net sales from the company's North America retail segment (including the U.S. and Canada) accounted for 62.1% of total net sales for the fiscal year ended Jan. 3, 2010.

The company's North America direct to consumer segment (including infomercials, home shopping and online shopping, which accounted for 24.9% of total net sales) didn't fare as well as the retail segment--sales fell 22%. International sales, which account for 13% of total net sales, rose 10%.

[ILLUSTRATION OMITTED]

This year, Bare Escentuals also tapped the fragrance category with Leslie Blodgett Perfume Diaries, a limited-edition collection created exclusively for Sephora. Based on Blodgett's global travels, there are currently three scents in the collection--Bare Skin, Santa Barbara and Golden Light.

"We believe this line can influence the fragrance market by looking at scents from a different perspective, a more personal perspective," said Allison Slater, vice president of retail marketing for Sephora. "We believe that any woman who wants to revisit a pleasurable experience or happy memory garnered from a journey will gravitate to these scents."

27. JAFRA

Westlake Village, CA

805.449.3000

www.jafra.com

Sales: $546 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$546 million

Key Personnel:

Friedrich Kroos, president and chief executive officer; Janice Jackson, senior vice president and chief marketing officer; Mari Loli Sanchez, president, Jafra Mexico; Connie Tang, president, Jafra USA

Major Products:

Ultra Nourishing Gold Face Cream, Orange and Vanilla Holiday Line, Body Shaping Gel, Royal Pomegranate Body Care Line with Pomegranate Extract, Tender Moments Mommy and Baby Fragrance, Legacy Collection Color Compacts, Tender Moments Lavender & Chamomile Line, Intensive Cracked Heal Balm, Intensive Callus Remover, Anti-Fatigue Energizing Mask, Anti-Fatigue Gel Cream, Royal Jelly Eye Capsules, Plumping Lip Gloss, Detox Shampoo, UB Love for Him & Her Teen Fragrances, Facial Boosting Mask

[ILLUSTRATION OMITTED]

New Products:

High Pigment Eyeshadow, Elasticity Recovery Hydrogel, Ultra Nourishing Gold Gel, Jafra Color, new hair color line, City Lights body & color lines, Blazon men's fragrance, Seascape color line, Eau De Aromes Splendor women's fragrance, JSport Extreme men's fragrance, Tender Moments Baby hair gel, Beauty Rituals body care

Comment:

Jafra is taking a global approach to building its business-and it shows, as its annual net sales rose 5%.

According to president and chief executive officer Friedrich Kroos,"As we begin a new decade, it's apparent that Jafra is growing. We're opening new markets, unveiling new product brands, inaugurating a major manufacturing center, re-launching our websites and bringing on new consultants. Our goal is to become a $1 billion international direct sales organization by 2014."

In February, Jafra enhanced its online presence with a redesigned global corporate website hub located at jafra.com. Featuring Jafra's roots in Malibu, CA, the new corporate website showcases a contemporary design, California-casual images, colorful graphics and conversational-style content along with a modern, fresh and stylish message, according to the company. Over the next year, the company will roll out two additional phases of the website. Updated regional websites and consultant personal websites are slated for the third quarter 2010, followed by a web portal that provides consultants with a sophisticated system of "real time" tracking and a host of business communications tools.

Also in February, Jafra opened its new $30 million state-of-the-art manufacturing facility in Queretaro, Mexico. The 23-acre complex is now Jafra's lead manufacturing facility, employing 800 people and supplying its worldwide sales and operations in 17 countries. The facility is 50% larger than its previous plant and can accommodate annual production of up to 200 million units, according to the company.

Featuring green technologies and modern infrastructure, the 254,000-sq.-ft. plant complies with the most stringent standards for cosmetic production, the company said.

"This world-class manufacturing facility enables us to meet the growing demand for our existing products and we have the added flexibility and capability of easily handling production of future product lines," said Kroos. "At Jafra we're committed to excellence in quality, service levels and costs. Innovation is built into every phase of our business and the Queretaro manufacturing center is a direct reflection of this philosophy."

Construction of the complex took less than a year and was completed within budget.

In Fall 2009, Vorwerk (Jafra's parent company) announced plans to enter the Indian marketplace by partnering Jafra Cosmetics with Ruchi Soya Industries Limited, a multinational corporation. The news was officially announced at the Vorwerk group financial press conference.

"Ruchi has an outstanding logistics network and infrastructure at its disposal in India. The new company Jafra Ruchi Cosmetics India Private Limited in New Delhi, will sell Jafra cosmetics direct to customers in India, initially using the Ruchi distribution network to build up customer contacts," commented Walter Muyres, a managing partner at Vorwerk.

The main focus of activities will initially be in northern India, with the new company based in New Delhi. The company also plans to roll out a line of ayurvedic skin care products within the next year.

28. MERCK

Whitehouse Station, NJ

908.298.4000

www.merck.com

Sales: $540 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$540 million (estimated) for sun care and foot care products. Corporate sales: $27.4 billion. Net income: $12.9 billion

Key Personnel:

Richard T. Clark, chairman, president and chief executive officer; Bridgette P. Heller, executive vice president and president, consumer health care

Major Products:

Sun care--Coppertone and Bain de Soleil; Skin care--A+D Ointment; Foot care--Lotrimin and Dr. Scholl's

New Products:

Coppertone Kids Continuous Sprays SPF 50, 70+ and Sunscreen Lotion SPF 70 with Protective Vitamins, Coppertone Sensitive Skin Sunscreen Lotions SPF 50 for Faces and Body, Coppertone Kids Pure & Simple SPF 50

Comments:

There's a new name in The Top 50 with some familiar brands; Merck acquired Schering-Plough in early 2009 for $41 billion. The two companies already conducted business together, co-marketing the cholesterol drug Vytorin, which combined S-P's Zetia with Merck's cholesterol drug Zocor.

"We are creating a strong, global healthcare leader built for sustainable growth and success," said Merck chief executive officer Richard Clark. "The combined company will benefit from a formidable research and development pipeline, a significantly broader portfolio of medicines and an expanded presence in key international markets, particularly in high-growth emerging markets. The efficiencies we gain will allow us to invest in strategic opportunities, while creating meaningful value for shareholders."

But where does that leave Coppertone, one of the best-known sun care brands in the world, as well as Schering-Plough's foot care products such as Lotrimin and Dr. Scholl's and popular skin care treatment A+D Ointment? Without much marketing power behind them, sales of both foot care and sun care products fell last year. Foot care sales declined 7% to an estimated $332 million and sun care sales were off 13% to $208 million.

Coppertone, however, capitalized on the "healthy" angle in sun care with a variety of new products this season. Its Coppertone Kids Continuous Sprays SPF 50, 70+ and Sunscreen Lotion SPF 70 with Protective Vitamins contain a "specially selected" antioxidant vitamin blend to supplement the natural defenses of children's skin, according to the company. The brand is also going back to basics with zinc oxide in its Coppertone Sensitive Skin Sunscreen Lotions SPF 50 for Faces and Body as well as Coppertone Kids Pure & Simple SPF 50--both new for summer 2010.

Fast Fact:

In 1925, capitalizing on the tanning trend, Monsieur Antonine of Paris developed an orange gelee tanning formula called "Antoine de Paris." In the 1940s, Lanvin, a New York company, introduced it in the U.S. as Antoine's Bain de Soleil ... translated as Antoine's bath of the sun.

29. ZEP

Atlanta, GA

877.428.9937

www.zepinc.com

Sales: $501 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$501 million. Net income: $9 million for the year ended Aug. 31, 2009

Key Personnel:

John K. Morgan, chairman, president and chief executive officer; Mark R. Bachmann, executive vice president and chief financial officer; Robert P. Collins, vice president and chief administrative officer; Jeffrey J. Sorensen, vice president and chief marketing officer; David A. Korn, vice president and chief compliance officer; Stanley R. Weller, Ph.D., vice president and chief technology officer; C. Francis Whitaker III, vice president, general counsel and secretary

Major Products:

Industrial and institutional cleaners. Brands include: Zep, Zep Commercial, Zep Professional, Enforcer, National Chemical and Selig; Misty, i-Chem, Next Dimension (acquisition)

New Products:

Septi-Tabs, Provisions Dish Detergents and Cleaners; Zep Commercial Concentrated Cherry Hand Cleaner, Orange Pumice Hand Cleaner Waterless Hand Cleaner, Antibacterial Foaming Soaps and Hand Sanitizers; Misty Air Care

Comments:

In tune with the recession, Zep's net sales fell 13% to $501 million for the year ended Aug. 31, 2009. Net income fell 43% to $9 million. However, with a recent acquisition and distribution deal with Autozone, the company is looking forward to turning around its profits this year.

In January 2010, Zep acquired Amrep, Inc., a Marietta, GA-based marketer of maintenance chemicals for the automotive aftermarket as well as the janitorial market, for a cash purchase price of approximately $64.4 million. As a result of this transaction, Zep Inc.'s product and brand portfolio now includes Misty, Next Dimension, i-Chem and other Amrep proprietary brands.

The company also elected Ronald D. Brown to its board of directors. Brown, who was elected to the class of directors whose terms expire at the 2013 annual meeting, is the managing director of Taft Business Consulting, LLC and was previously the chairman and chief executive officer of Milacron, Inc., a supplier of plastics processing and metal-cutting process technologies.

As part of Zep's initiative to make its products available to more customers and through more channels, in March the company debuted a line of Zep Commercial hand care products at AutoZone, the national retailer of automotive replacement parts and accessories.

"The size of the automotive aftermarket, coupled with Zep Inc.'s heritage and expertise in providing superior cleaning and maintenance solutions, make this a prime opportunity for Zep Inc.'s continued growth," said John K. Morgan, chairman, president and chief executive officer, Zep Inc. "Through AutoZone, Zep Inc. will deliver professional-grade products to smaller businesses and individual consumers--giving independent mechanics, small auto repair shops and quick lube operators the ability to purchase products at retail stores."

Financial results for the second quarter ended Feb. 28, 2010 proved to be more successful than in 2009. Net sales jumped 12.7% to $127.4 million. January and February sales attributable to the Amrep acquisition accounted for $17.8 million of the quarter's net sales, according to the company.

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30. MARKWINS

City of Industry, CA

909.595.8898

www.markwins.com

Sales: $455 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$455 million

Key Personnel:

Eric Chen, chief executive officer; Bill George, president, chief operating officer; Julie Hsu, chief financial officer; Shawn Haynes, senior vice president, sales

[ILLUSTRATION OMITTED]

Major Products:

Cosmetics brands including Wet'n' Wild, Black Radiance, Tropez, The Color Institute, The Color Workshop, The Spa Workshop, Disney's Princess, High School Musical, ck Calvin Klein Beauty

New Products:

Wet'n' Wild Color Icon eyeshadow single, eyeshadow trio, eyeshadow palette, blusher, bronzer; Wet'n'Wild Megalast lip color, nail color; Megalength mascara; Megaplump waterproof mascara. Limited edition pre-packs will be introduced through the year to support and cross promote the Color Icon and Megalast franchises

Comments:

It's been a year of innovations at Markwins, especially with the Wet'n'Wild brand. More than 70 new Wet'n' Wild eye, lip, face and nail items were launched this spring in sleek, modern packaging with new advanced formulas, according to Shawn Haynes, senior vice president, sales. Along with the product changes, Wet'n' Wild also unveiled a brand-new tagline, "Glamorous everyday. Fabulous everyway;" it also tapped the "green" marketplace with a natural lip shimmer and mineral foundation.

In personnel news, Markwins International promoted Goran Agardh to general manager and director of sales and marketing for Markwins Beauty Products Europe. The company also bulked up its innovation team with the appointment of two award-winning product designers, Ed Mancia and Grace Tsai.

31. ENERGIZER HOLDINGS

St. Louis, MO

314.985.2000

www.energizerholdings.com

Sales: $421 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$421 million (estimated) for skin care, sun care and shave preparations. Corporate sales: $3.9 billion. Net income: $297 million

Key Personnel:

Ward M. Klein, chief executive officer; David P. Hatfield, president and chief executive officer, Energizer Personal Care

Major Products:

Sun care--Banana Boat and Hawaiian Tropic; Towelettes--Playtex and Wet Ones; Skin care--Edge and Skintimate shave preparations

New Products:

Banana Boat Ultra Defense Lotion SPF 100, restaged and expanded Hawaiian Tropic sun care range, Wet Ones Sensitive Skin Hands and Face Wipes

Comments:

While Energizer Holdings may be best known for its flagship battery business, its personal care stable keeps on growing and growing. Last year, Energizer expanded its offerings by picking up the Edge and Skintimate shave preparation brands from S.C.Johnson.

So how is the $275 million acquisition paying off? For the second quarter ended March 31, 2010, total personal care sales hit $493 million, a 6% rise. Energizer attributed $32 million of that increase to net sales of Edge and Skintimate shave preps, which are part of its "wet shave" segment. For the six months, net personal care sales rose 13%, with $66 million coming from Edge and Skintimate. Otherwise, net sales were essentially flat, the company said.

Sales from Energizer's skin care segment--which includes sun care brands and the Wet Ones franchise--rose 4% to $364 million in 2009. The company said that skin care sales jumped 2% and 5%, respectively, for the in the second quarter and six-month period ended March 31, 2010. Those gains were fueled by rising sales of Hawaiian Tropic, which has undergone a major transformation in time for the summer 2010.

The brand restage featured improved product formulations, a new creme lotion format, new package shapes and image-enhancing graphics as well a new twist on its classic coconut fragrance. Products now feature an enhanced version of the original scent with hints of peach, jasmine and rose.

32 INTER PARFUMS

New York, NY

212.983.2640

www.interparfumsinc.com

Sales: $409 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$409 million. Net income: $22 million

Key Personnel:

Jean Madar, chairman and chief executive officer, Russell Green-berg, executive vice president, chief financial offer, Andy Clarke, president, specialty retail; Alex Canavan, vice president, warehousing and distribution; Michelle Habert, controller; Michael Bes, vice president, retail sales; Philippe Benacin, president, chairman and chief executive officer, Inter Parfums S.A.

Major Products:

Fragrances and related products. Prestige--Burberry, Van Cleef & Arpels, Lanvin, Paul Smith, Quiksilver, Roxy and S.T. Dupont. Specialty retail--Banana Republic, bebe, Brooks Brothers Gap, New York & Company. Mass market--Apple, Aziza, Intimate, Johnson Parker, Jordache Fragrances, Royal Platinum, Jean Philippe Apothecary and Jean Phillip Paris

New Products:

Burberry cosmetics collection, new scents from Burberry (Burberry Sport) and Van Cleef & Arpels (Oriens); Montblanc fragrances (distribution)

Comments:

Last year was not a kind one to fine fragrance marketers as Inter Parfums can attest. While there was positive movement in the fourth quarter, it wasn't enough to keep sales ahead of 2008 results. For 2009, net sales slid 8% to just over $409 million. At comparable foreign currency rates, net sales also declined 8%. The company's European-based operations recorded a 6% decline in sales to $361.7 million, and U.S.-based operations recorded a net sales decline of 20% to $47.8 million. Results so far in 2010 are far more encouraging. First quarter sales rose 32% to $119.4 million (at comparable currency exchange rates sales jumped 29%). European-based operations jumped 32% and U.S.-based operations recorded a 32% rise in sales. Gross margins were 60.1% compared to 59.2% in the first quarter one year ago.

"Building upon the momentum of last year's fourth quarter, 2010 is off to a strong start," said Russell Greenberg, executive vice president and chief financial officer.

The company has plenty to look forward to--this month marks the debut of the Burberry cosmetics collection, which will be carried in 30 shops, and distribution commences for Montblanc legacy fragrances. A new Montblanc scent is scheduled for Spring 2011.

In addition, shoe fanatics are chomping at the bit, as Inter Parfums signed as 12-year licensing agreement that will allow women to spritz Jimmy Choo fragrance on their wrists--an easier (and more affordable) endeavor than walking in the brand's stilettos. The scent is due out next spring.

33. COMBE

White Plains, NY

800.873.7400

www.combe.com

Sales: $400 million

Sales:

$400 million (estimated)

Key Personnel:

Christopher B. Combe, president; Michael Wendroff, vice president of marketing

Major Products:

Hair care and personal care/grooming products. Hair care-- Just for Men, Just Five, Grecian 5, Grecian Formula, Restoria Express, Restoria Discreet, Silver Check, Brylcreem, Just 5 for women, LiceMD, Scalpicin. Skin care--Lanacane, Johnson's Foot Soap, Odor Eaters. Oral care--Sea-Bond denture cleaners. Personal care/grooming--Aqua Velva, Lectric Shave, Williams Mug Shaving Soap

New Products:

Lanacane Anti-Chafing Gel

Comments:

The maker of medicine cabinet staples such as Just For Men, Scalpicin and AquaVelva is on the selling block. Privately-held Combe has hired Morgan Stanley to look at a possible sale of the company. But industry observers say it is unlikely that suitors will purchase all of Combe. Instead, the company may be broken up by brand. For the record, Just for Men is said to account for 40% of sales.

Combe comes to the rescue of consumers who have specific, but still ubiquitous personal care issues to contend with, albeit itchy scalp, graying hair or smelly shoes. Take, for example, Trinette Robinson. The 11 -year-old from Connecticut won the 35th annual National Odor-Eaters Rotten Sneaker Contest, which was held in March. Her kicks beat out the tennis shoes and running sneakers of eight other kids ages six to 16 to win the coveted $2,500 prize and a place in the Odor Eaters "Hall of Fumes" in Montpelier, VT.

Sneakers were judged on the conditions of the sole, tongue, heel, toe, laces or Velcro, eyelets/grommets, overall condition and most importantly, odor, by a panel that included"master sniffer" George Aldrich, a chemical specialist for NASA space missions, and Rachel Herz, author of "The Scent of Desire" and professor at Brown University.

Fast Fact: In January, Combe began shipping its venerable Aqua Velva after-shave in shatterproof plastic bottles.

34. CHATTEM

Chattanooga, TN

800.366.6077

www.chattem.com

Sales: $313 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$313 million for personal care products for fiscal year ended Nov. 30, 2009. Corporate sales: $463 million. Net income: $63.1 million

Key Personnel:

Zan Guerry, chairman and chief executive officer of Chattem; Brent Ragans, vice president, U.S. Consumer Healthcare and U.S. Dermatology, Sanofi-Aventis

Major Products:

Medicated skin care--Gold Bond, Cortizone 10; Skin care--Balmex diaper rash, Mudd; Topical pain care--Icy Hot and Aspercreme; Oral care--Act; Hair care--Selsun Blue, Sun-In, Ultra Swim; Sun care--Bull Frog, UltraSwim

New Products:

Act Total Care, Gold Bond Sanitizing Moisturizer, Gold Bond Ultimate Protecting Lotion, Gold Bond Anti-Itch Lotion, Gold Bond Foot Pain Cream, Gold Bond Ultimate Concentrated Therapy, Cortizone-10 Cooling Gel, Cortizone-10 Easy Relief Applicator, Icy Hot No-Mess Applicator, Selsun Blue Itchy Dry Scalp.

Comments:

Chattem--maker of Bull Frog sun care and Gold Bond medicated skin care products--was gobbled up by Sanofi-Aventis in a deal announced at the end 2009. Other well-known brands involved in the $1.9 billion acquisition included Icy Hot, Act, Cortizone-10 and Selsun Blue as well as Chattem's sleep aid, Unisom.

According to its new French owner, Chattem's role is to serve as a platform for Sanofi-Aventis' over-the-counter and consumer health products in the U.S. Zan Guerry was kept on to lead the business, reporting to Greg Irace, president and chief executive officer, Sanofi-Aventis U.S.

"The addition of Chattem to our worldwide portfolio of leading consumer healthcare businesses represents and important milestone in Sanofi-Aventis' strategy to become a global diversified healthcare leader," Christopher A. Viehbacher, chief executive officer of Sanofi-Aventis, said in a press statement.

For Sanofi-Aventis, there's gold in one of its newest brands--Gold Bond. According to Chattem, net sales in its medicated skin care category rose 11.3% to $158 million, in fiscal 2009, primarily as a result of several launches through the year--Gold Bond Sanitizing Moisturizer in the fourth quarter of fiscal 2009, the launch of Gold Bond Ultimate Concentrated Therapy in the third quarter of fiscal 2009, the launches of Gold Bond Anti-Itch Lotion, Gold Bond Foot Pain Cream and Gold Bond Ultimate Protecting Lotion during the first quarter of fiscal 2009. Net sales in the topical pain care category, however fell 1.4%.

Net sales in Chattem's oral care category jumped 11.9% to $95.4 million in fiscal 2009, which the company attributed to the rollout of Act Total Care in the first quarter of fiscal 2009 and the continued performance of Act Restoring and Act Rinse.

Net sales in the medicated dandruff shampoos category rose 2.1%, in fiscal 2009 to $44 million, while its"other OTC and toiletry products" category saw sales fall 11.3% to $16.1 million.

35. PRESTIGE BRANDS

Irvington, NY 914.524.6800

www.prestigebrands.com

Sales: $302 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$302 million. Net income: $32 million for the fiscal year ended March 31, 2010.

Key Personnel:

Matthew M. Mannelly, president and chief executive officer; Peter J. Anderson, chief financial officer; Timothy J. Connors, chief marketing officer; Lieven Nuyttens, senior vice president, operations; Eric S. Klee, secretary and general counsel; John Parkinson, senior vice president, international; Jean Boyko, senior vice president, science and technology; David B. Talbert, senior vice president, sales

Major Products:

Household care--Chore Boy, Cinch, Comet and Spic and Span; Personal care--Cloverine, Cutex, Ezo, Kerodex, Prell, Zincon, New Skin

Comments:

For its most recently completed fiscal year, Prestige Brands' household cleaning sales were $108.7 million and its personal care sales were $10.8 million. The firm's OTC health care products business--which includes remedies such as Little Noses, Compound W and Murine--generated sales of $177 million.

Last fall, the firm sold three shampoo businesses (Denorex, Prell and Zincon) to Ultimark Products. The trio of brands represented approximately 2-3% of Prestige's company sales. The deal included an upfront payment of $8 million in cash, with a subsequent payment of $1 million that's due Oct. 28, 2010. The proceeds from the sale were earmarked to pay down debt.

"The successful sale of these businesses allows us to increase focus on our two larger segments, over-the-counter healthcare and household cleaning products, to enhance shareholder value," said Matthew Mannelly, Prestige Brands' president and chief executive officer. Mannelly took over in September when Mark Pettite resigned.

Shampoo wasn't the only thing Prestige Brands shed; last September it completed of a staff reduction program that eliminated approximately 10% of the company's workforce.

36. WD-40 COMPANY

San Diego, CA

888.324.7596

www.wd40company.com

Sales: $292 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$292 million. Net income: $26 million for the year ended Aug. 31, 2009

Key Personnel:

Garry O. Ridge, president and chief executive officer; Michael Freeman, division president, The Americas; Michael Irwin, executive vice president, chief financial officer and treasurer; Graham P. Milner, executive vice president, global development and chief branding officer

Major Products:

WD-40, 3-In-One Oil, Blue Works, Spot Shot Instant Carpet Stain Remover, 2000 Flushes, Lava Heavy-Duty Hand Cleaner, X-14 Bathroom Cleaner, Carpet Fresh

New Products:

Blue Works specialty maintenance products

[ILLUSTRATION OMITTED]

Comments:

Consolidated net sales and net income decreased 8% and 5%, respectively, primarily due to the unfavorable impact of changes in foreign currency exchange rates, the company said. On a constant currency basis, net sales and net income would have increased 2% and 11%, respectively.

Sales of multi-purpose maintenance products fell 5% due to sales declines of 12% in both the Europe and Asia-Pacific segments, partially offset by a sales increase of 3% in the Americas segment. According to WD-40, the fiscal year 2009 sales decline in the Europe segment was due solely to the impact of changes in foreign currency exchange rates. In local currency, Europe posted a 12% increase in sales of multi-purpose maintenance products for fiscal year 2009.

Sales of home care and cleaning products fell 18%, which the firm attributed to decreases in the Americas, Asia-Pacific and European segments of 19%, 15% and 12%, respectively. The fiscal 2009 sales decline in the Americas segment was due to several factors including lost distribution, competition and general economic conditions, according to WD-40. Sales declines in the Europe and Asia-Pacific segments were due solely to the impact of the changes in foreign currency exchange rates. In local currency, the Europe and Asia-Pacific segments experienced increases of 11% and 6%, respectively, in sales of home care and cleaning products.

On a positive note, WD-40 increased gross profit as a percentage of net sales to 49.5% for fiscal year 2009 from 46.8% for fiscal year 2008, primarily due to the impact of worldwide price increases implemented on certain products during fiscal year 2009.

WD-40 has been shifting its focus to the multi-purpose maintenance products segment, admittedly diverting R&D resources away from home care and cleaning products. Visible changes of its strategy shift are streamlined offerings within the X-14 brand and the roll out of a new range called Blue Works. Featuring the "WD-40 Company Signature of Endorsement," Blue Works industrial grade specialty maintenance products includes lubricants, penetrants, degreasers and cleaners.

37. PHOENIX BRANDS

Stamford, CT

203.975.0351

www.phoenixbrands.com

Sales: $215 million

[Fine Fragrance]

Sales:

$215 million (estimated)

Key Personnel:

Mark Landry, chief executive officer and president

Major Products:

Detergents--Fab, Dynamo, Ajax, ABC, Arctic Power (Canada). Laundry aids--Rit dye, Niagara spray starch, Final Touch Fabric Softener, Sunguard

Comments:

Earlier this year, Phoenix Brands handed over the Sunlight branded hand and machine dish care business to Sun Products- Sun acquired the trademark as part of the North American laundry acquisition deal with Unilever. Phoenix had licensed the distribution rights to Sunlight, which has net sales of approximately $60 million and was a leading brand in the Canadian marketplace.

38. AMERICAN INTL. INDUSTRIES

Los Angeles, CA

323.728.2999

www.aiibeauty.com

Sales: $200 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$200 million (estimated)

Key Personnel:

Zvi Ryzman, president and chief operating officer

Major Products:

Beauty and skin care products. Brands include China Glaze, EzFlow, SuperNail, idb, Sechc, Gena, DeLore, European Secrets Nails, GiGi, Surgi-Cream, Clean + Easy, Body Drench, Bye Bye Blemish, ProLinc, Esteemia, Correctionist, No-Tweeze, L'Orbette, Andrea, Fright Night, Youthair, N'Rage, Clubman

New Products:

China Glaze Rainbow of Hope, Wizard of Ahz Returns, Up and Away and Poolside collections

Comments:

This privately-held firm based in Los Angeles owns a number of well-known products--from China Glaze nail lacquers to Surgi Cream hair removers to Clubman, the men's grooming brand that traces its origins back to 1810.

New this year, the China Glaze brand is giving back; committing 18% of its new Rainbow of Hope display sales to cancer research organizations hand-picked by members of the China Glaze brand family. The 20-shade Rainbow of Hope collection, which debuted in May, includes Sexy Lady (pink), Frost Bite (royal blue), Unplugged (brown) and Liquid Leather (black).

38. OPI

North Hollywood, CA

818.759.2400

www.opi.com

Sales: $200 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$200 million (estimated), with retail sales estimated near $500 million

Key Personnel:

George Schaeffer, president and chief executive officer; Suzi Weiss-Fischmann, executive vice president and artistic director; Eric Schwartz, chief operating officer and general counsel; William Hal-facre, executive vice president, sales and marketing.

Major Products:

Nail lacquers as well as hand and nail treatments

New Products:

Alice in Wonderland and Shrek Collections

Comments:

In 1981, Hungarian emigrant George Schaeffer purchased a dental supply business called Odontorium Products Inc. In 1989, that company started marketing nail lacquers, changing the world of polish forever by taking a colorful, quirky and fashion-forward approach.

In its most recently completed fiscal year, sales rose 6% with retail sales topping $500 million. But OPI isn't about the numbers, so to speak. As fans will attest, OPI's product names are as fun as its hues (think I'm Not Really a Waitress, Holy Pink Pagoda or Ogre-The-Top-Blue, a shade from its new Shrek range).

"Before we came along, nail polish was just a number," said Suzi Weiss-Fischmann, executive vice president and artistic director, who names each and every color.

Looking for more about OPI?

See A Polished Act, online at www.happi.com.

40. TURTLE WAX

Willowbrook, IL

630.455.3700

Website: www.turtlewax.com

Sales: $194 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$194 million (estimated)

Key Personnel:

Denis John Healy, chief executive officer; Andy Taylor, chief operating officer; Steve Wagman, chief financial officer; Phil Zadeik, executive vice president, global professional products and services and executive counsel; Tom Healy, senior vice president, consumer products worldwide; Mike Schultz, senior vice president, product development

Major Products:

Super Hard Shell, Zip Wax Car Wash, 1-Step Wax & Dry, Ice Line, including Ice Liquid and Paste Polish, Ice Car Wash, Ice Spray Detailer, Ice Total Interior Care, Turtle Wax Headlight Lens Restorer

New Products:

ICE Synthetic Spray Wax, ICE Total Interior Care Wipes, Turtle Wax Headlight Lens Restorer (improved kit), Turtle Wax Premium Grade Scratch Repair Kit

Comments:

At the beginning of 2010, privately held Turtle Wax announced plans to refocus its efforts on consumer and professional car care products, and as such, wants to find a buyer for its regional car wash division. The unit operates a dozen Turtle Wax Car Wash facilities--nine in the Chicago area and three in Kansas City.

A recent package redesign of Turtle Wax branded products as well the new ICE line reflects the firm's commitment to its heritage. The main objective was to bring the focus back to the company's famed "turtle" icon and the color green. Packaging improvements were also made for ease of use and functionality, including revamps of Super Hard Shell paste and liquid wax, Power Out Carpet & Upholstery cleaners, ICE Car Wash and Turtle Wax Headlight Lens Restorer, according to the company.

Fast Fact:

There are almost 40 scent variations of Philosophy's popular 3-in-1 bath and shower gels in the marketplace.

41. PHILOSOPHY

Philosophy

Phoenix, AZ

602.794.8500

www.philosophy.com

Sales: $165 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$165 million (estimated)

Key Personnel:

Ken Stevens, chief executive officer; Gretchen Price, chief financial officer

Major Products:

Skin care, hair care, makeup, fragrance and bath and body products. Lines include Hope in a Jar, Purity Made Simple, Amazing Grace fragrance and Miracle Worker

New Products:

Eye Hope, Miracle Worker, Eternal Grace

Comments:

Owned by investment firm The Carlyle Group, Washington, D.C., Philosophy has expanded beyond its popular 3-in-1 "Ultra Rich" shampoo, bubble bath and body wash products and, in October 2009, it launched a new line of makeup at Sephora.

According to the company, the range delivers its "bestselling

skin care secrets" by way of paraben-free eyeshadows, mineral powders and SPF-infused lipglosses.

In November, Philosophy "got hitched" to well-known wedding website The Knot. The partnership included a multiplatform, integrated marketing campaign surrounding the launch of Philosophy's first co-branded product. The "Tying The Knot "just-for-brides gift set--available on TheKnot.com and philosophy.com--includes Philosophy's Purity One-Step Facial Cleanser; Amazing Grace Firming Body Emulsion, Bath Gel and Spray Fragrance; Kiss Me Exfoliating Lip Scrub; Hope in a Jar Moisturizer; Microdelivery Peel Pads; Kiss Me Clear Lip Balm and an Eye Hope Deluxe Sample.

This summer, Philosophy shared its newest approach to anti-aging skin care with the launch of a collection of products based on a formulation of retinoids and vitamin C, as well as a fresh dispensing method that delivers optimum potency in application.

42. SEVENTH GENERATION

Burlington, VT

802.658.3773

www.seventhgeneration.com

Sales: $150 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$150 million (estimated), including paper products and diapers.

Key Personnel:

Chuck Maniscalco, president and chief executive officer; Jeffrey Hollender, co-founder and executive chairman; Jeff Phillips, executive vice president operations and sourcing; John Murphy, senior vice president, sales; Tim Fowler, chief scientific officer and vice president of research and development; Dave Kimbell, chief marketing officer

Major Products:

Hand dish liquid, household cleaners and laundry detergent; bath tissue, baby diapers

New Products:

Seventh Generation Disinfecting Multi-Surface Cleaner, Seventh Generation Disinfecting Bathroom Cleaner, Seventh Generation Disinfecting Wipes (35-count and 70-count canisters)

Comments:

One of the biggest "green" rollouts for the new year was Seventh Generation's disinfecting household cleaning products. The four-SKU range features formulations said to kill 99.99% of germs botanically. The products are EPA-registered and contain thymol a component of thyme oil, which has well-known disinfecting properties. Seventh Generation teamed up with Clean Well, a small technology start-up based in San Francisco, to develop the thymol technology for the line.

"The introduction of Seventh Generation's disinfectants is historic for consumers and the industry," said Chuck Maniscalco, chief executive officer of Seventh Generation." It is increasingly important to protect our health and that of our children by implementing good hygiene practices and using disinfectants around the home that are effective without the use of harsh chemicals."

In July 2009, Seventh Generation hosted a meeting of some of the country's top sustainability experts in Burlington, VT. The three-day summit, "Creating a Game Plan for the Transition to a Sustainable U.S. Economy," produced a "detailed road map to move the U.S. economy to one that is ecologically sustainable, socially fair and economically efficient," according to the company. The event was organized in cooperation with the University of Vermont's Gund Institute for Ecological Economics.

Seventh Generation also launched a new advertising campaign this past year with the tagline "Protecting Planet Home."

[ILLUSTRATION OMITTED]

43. PARLUX

Fort Lauderdale, FL

954.316.9008

www.parlux.com

Sales: $148 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$148 million (estimated) for the year ended March 31, 2010

Key Personnel:

Frederick E. Purches, chairman and chief executive officer; Frank A. Buttacavoli, executive vice president/chief operating officer; Raymond J. Balsys, chief financial officer; Kathleen Galvin, vice president, marketing and advertising; Jane Hershey, vice president, information technology; Hedy Abromovitz, vice president, operations; Craig Ahlheim, vice president, domestic sales; Lesbia Roner-Hansen, vice president, international sales; JoAnn Venuto, vice president, controller; Zayra Taupier, vice president, human resources.

Major Products:

Fragrances including Paris Hilton (Paris Hilton for Women, Paris Hilton for Men, Just Me By Paris Hilton for Women, Just Me for Men By Paris Hilton, Heiress by Paris Hilton for Women, Can Can Paris Hilton for Women, Fairy Dust by Paris Hilton for Women, Siren by Paris Hilton for Women); Jessica Simpson (Fancy for Women, Fancy Love for Women). The company's fragrance stable also includes Josie Natori, Queen Latifah, Marc Eckko and Nicole Miller, XOXO and BabyGund.

New Products:

Tease by Paris Hilton for Women, Jessica Simpson Fancy Nights for Women, Queen of Hearts by Queen Latifah (2010), Unltd. By Marc Ecko (2011), Rihanna (2011) and Vince Camuto for Women (2011).

Comments:

The beauty market was hard hit by The Great Recession, and fragrance houses may have taken the biggest blow. Parlux's sales took a dip, falling 2% to an estimated $148 million in its most recently completed fiscal year.

Parlux says it has taken a step "upward" from distributing exclusively to department stores to having a presence in the specialty retail segment with the introductions of both Josie Natori and Nicole Miller.

These brands are considered both "artistic and commercial successes"--no easy feat in today's marketplace, according to the Fort Lauderdale, FL fragrance firm.

Looking for more commercial successes, Parlux recently signed an exclusive licensing agreement with The Camuto Group to develop a signature fragrance, due out in fall 2011, under the company's heritage line, Vince Camuto.

Parlux's new chief executive officer Fred Purches, who took over after the resignation of Neil J. Katz in January, told HAPPI he was "very optimistic"about the Camuto deal." I think we are ahead of the curve with this."

Fast Fact:

Parlux strengthened its connection to Jessica Simpson when it entered into a fragrance licensing agreement with Camuto Group last month. The Camuto Group is the owner of the Vince Camuto and Arturo Chiang brands and is the master licensee for the Jessica Simpson Collection.

44. GOJO

Akron, OH

330.255.6000

www.gojo.com

Sales: $136 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$136 million (estimated)

Key Personnel:

Joe Kanfer, chief executive officer; Mark Lerner, president and chief operating officer.

Major Products:

Skin care products and services marketed under the Purell, Gojo and Provon brand names.

[ILLUSTRATION OMITTED]

New Products:

Purell Green Certified Instant Hand Sanitizer, Gojo Green Certified Foam Hand, Hair & Body Wash, Purell Hand Sanitizing Spray Pen

Comments:

Privately-held Gojo offers a broad catalog of hand hygiene and skin care products and programs that serve a diverse market.

The biggest news at the company this year, according to sources at Gojo, is the rollout of its Purell Green Certified Instant Hand Sanitizer Certified Instant Hand Sanitizer, the world's first hand sanitizer to be certified by EcoLogo, North America's most established multi-attribute environmental leadership standard and certification mark.

The product is made with 100% naturally renewable ethanol in a readily biodegradable formula. Certification by EcoLogo, a third-party eco-labeling program, acknowledges that the product meets the program's Instant Hand Antiseptic Products standard (CCD-170) for environmental leadership.

The new hand sanitizer packaging features Gojo Smart Flex technology, new lightweight, recyclable PET refill bottles made with 30% less material and the durability of standard HDPE bottles.

45. DERMALOGICA

Carson, CA

310.900.4000

www.dermalogica.com

Sales: $130 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$1.30 million (estimated)

Key Personnel:

Jane Wurwand and Ray Wurwand, founders; Jerald J. Wenker, president and chief operating officer; Loretta Stanley, chief financial officer; Weslie Rau, vice president; Rob Steere, vice president, operations; Diana Howard, vice president, research and development; Dawn Blackstone, vice president, global marketing; Ivor Gordon, vice president, international sales; Mike Larrain, vice president, domestic sales; Mary Allan, vice president, global education, The International Dermal Institute; Mathew Divaris, vice president, branding and creative; Jodi Burke, vice president, human resources; Nathalie Banker, public relations manager

Major Products:

Skin care products including cleansers, toners, exfoliants, moisturizers, masks, boosters, shave products, sun and body care and targeted treatments marketed under the Dermalogica brand name.

New Products:

Ultra calming relief masque, serum concentrate and mist; Clean Start teen skin care line

Comments:

Dermalogica is expanding its educational and training programs with the Dermalogica Academy, its first undergraduate curriculum to train licensed skin therapists. Located in New York City, the academy expands upon the brand's original postgraduate education facility, The International Dermal Institute (IDI). With a maximum of 12 students per class and" highly personalized teaching in an optimum learning environment students will be able to complete the New York State licensing requirements of 600 hours in less than 18 weeks.

The academy is located in a 6,000-sq. ft. space in the Chelsea section of New York City. The space is built to comply with strict Leadership in Energy and Environmental Design (LEED) eco-requirements, making it the only LEED-certified trade school in New York City. The classrooms are virtually paperless, with interactive smartboard technology and iTouch, iPhone and iPad decks.

Fast Fact:

Dermalogica supports Movember, an international movement that creates awareness of men's diseases such as prostate cancer.

46. HERBALIFE

Los Angeles, CA

310.410.9600

www.herbalife,com

Sales: $128 million [Beauty] [Fine Fragrance] [Household Care] [Industrial and Institutional] [Personal Care]

Sales:

$128 million for personal care products. Corporate sales: $2.3 billion. Net income: $203 million

Key Personnel:

Michael O. Johnson, chairman and chief executive officer; Brett R. Chapman, general counsel; Des Walsh, president; Richard P. Goudis, chief operating officer; John DeSimone, chief financial officer; Y. Steve Henig, chief scientific officer

Major Products:

Personal care products marketed under brand names such as Skin Activator and NouriFusion

New Products:

Hand sanitizer spray (U.S.), Lively Fragrances (Brazil)

Comments:

Herbalife's focus is on weight management and nutrition, but the Los Angeles, CA direct seller also dabbles in "outer nutrition "products, namely skin care and personal care products such as body wash and shampoo. This sector accounted for 5.5% of the firm's net sales in fiscal 2009, or approximately $128 million.

On the new product front, in 2009 Herbalife rolled out Lively Fragrances, a perfume line in Brazil. More recently in the U.S., it added a botanical-based hand sanitizer spray featuring a blend of white tea, white water lily, olive and burdock. In addition, the company has been rolling out existing products to new markets including Man & Woman to El Salvador, Gutamala and Panama; Herbal Aloe Soothing Gel & Body Wash to Malaysia; and Skin Activator Day Cream, Night Cream, Eye Cream to China and Mexico and China.

In April, Vasilios H. Frankos, formerly the director, dietary supplements programs division, Center for Food Safety and Applied Nutrition (CFSAN) within in the FDA, joined Herbalife as its senior vice president, product compliance and safety.

For the quarter ended March 31, 2010, Herbalife's outer nutrition net sales were $31 million, down slightly from the same quarter one year prior.

[ILLUSTRATION OMITTED]

Fast Fact:

The Herbalife HQ Facebook page has more than 58,400 fans.

47. HAIN CELESTIAL

Melville, NY

631.730.2200

www.hain-celestial.com

Sales: $125 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$125 million (estimated) for personal care products. Corporate sales: $1.1 billion. Net loss: $24.7 million for the year ended June 30, 2009

Key Personnel:

Irwin D. Simon, chairman, president and chief executive officer; Ira J. Lamel, executive vice president and chief financial officer; John Carroll, executive vice president and chief executive officer, Hain Celestial U.S.; Ellen B. Deutsch, senior vice president and chief growth officer; Adam S. Levit, chief sales officer, grocery and snacks and personal care; James R. Meiers, chief supply chain officer, grocery and personal care and chief operating officer, personal care and refrigerated; Maureen M. Putman, chief marketing officer, grocery and snacks and personal care

Major Products:

Natural personal care products sold under brand names such as Avalon Organics, Alba Botanica, Jason, Zia, Queen Helene, Batherapy, Shower Therapy and Footherapy

New Products:

Martha Stewart Clean home care products, Rainforest hair and skin care products, Earth's Best baby laundry detergent and all-purpose nursery wipes

[ILLUSTRATION OMITTED]

Comments:

Sales of personal care products accounted for 11% of corporate sales last year, up from 10% the year before. Corporate sales rose 7.5% last year, but sales of personal care products were hurt by-weakness in the drugstore channel.

The company now markets the Martha Stewart Clean line of household products, which includes laundry, all-purpose, kitchen and bath cleaners.

In March, Hain launched its Earth's Best brand into the home cleaning category with the introduction of a hypoallergenic baby laundry detergent and all-purpose nursery wipes.

Despite the new product activity, sales through March 31, 2010 tumbled nearly 20% to $694 million.

48. STATE INDUSTRIAL PRODUCTS

Cleveland, OH

866.747.2229

www.stateindustrial.com

Sales: $125 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$125 million

Key Personnel:

Hal Uhrman, chief executive officer; Brian Limbert, chief operating officer; Jim Beard, senior vice president, marketing; Eric Kowalewski, vice president, operations

Major Products:

Green Seal certified cleaners, drain maintenance, hand care, rest-room care, water treatment and related products for the building, government, education, health care and industrial markets; Fragrance Factory odor control; State 24/7 automated drain maintenance system; Soap Factory II hand care system

Comments:

Privately held State Industrial Products says sales continue to grow steadily as it approaches a major milestone--its 100th year in business in Cleveland, OH.

As it honors its past, the company is committed to the future of the I&I business--green products. An active participant in the Consumer Specialty Products Association Product Care program, State offers products certified to the latest Green Seal GS-37 standard for cleaners, GS-40 for floor care and GS-41 for hand cleaners. State Industrial also offers products awarded EPA Design for the Environment (DfE) certification and EcoLogo certification.

To further bolster its green offerings, last year the company doubled production capacity by purchasing a 200,000-sq.ft. manufacturing facility in Hebron, OH.

"The purchase of the Hebron manufacturing facility is an important and exciting step in the ongoing growth and success of State Industrial Products," said Hal Uhrman, chief executive officer. "The added capacity will improve our ability to provide exceptional customer service and allow us to broaden our rapidly growing 'green' product line."

New Products:

Lite'n Foamy Industrial Hand Wash, SparSan Q aerosol disinfectant deodorant, Industrial Pathmaker low foam industrial strength cleaner, SaniT 10 Plus quat-based, food contact sanitizer, Clean on

49. SPARTAN CHEMICAL

Maumee, OH 419.531.5551

www.spartanchemical.com

Sales: $118 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$118 million (estimated)

Key Personnel:

Stephen H. Swigart, chairman and chief executive officer

Major Products:

Chemical specialty maintenance products, which include a complete line of environmentally preferable products; bio-based products; products for disinfecting and sanitizing, hard floor care, carpet care, restroom care; hand cleaners; deodorants. Brands include Green Solutions, Clean by Peroxy, Biorenewables, Consume and Clothesline Fresh the GoVersaFill dispensing system, The Fixx and Step Down floor care products

Comments:

Privately-held Spartan operates its chemical specialty maintenance products firm from Maumee, OH.

Spartan's most recent monthly distributor sales seminars have had a special focus on green cleaning and initiatives. The attendees learned about Spartan's environmentally preferable products, their proper use and how these products will help their customers go green and support sustainability initiatives. In addition, Spartan's Green Cleaning Specialist Certification Program features a hands-on training session where participants worked with Spartan's product lines to learn proper cleaning procedures and best cleaning practices. At the end of the seminars, attendees earn the title of Spartan Green Cleaning Specialist.

In January, three more Spartan products completed the EPA's Design for the Environment (DfE) review process--Green Solutions Glass Cleaner, Green Solutions Carpet Cleaner and Green Solutions All Purpose Cleaner.

[ILLUSTRATION OMITTED]

Fast Fact:

Bonne Bell's line of products for tween and teen girls is as sweet as the story of the company's origins. The heroine of Emerson Hough's novel, "The Man Next Door," Bonne Bell, was so close to the hearts of J.G. and Mame Bell that they named their daughter after her, and later, the cosmetics company that the Bells started in 1927.

50. BONNE BELL

Lakewood, OH 440.835.2440

www.thebonnebellcompany.com

Sales: $116 million

[Beauty] [Fine Fragrance] [Household Care] [industrial and Institutional] [Personal Care]

Sales:

$116 million (estimated)

Key Personnel:

Jess "Buddy" Bell, chairman and chief executive officer; Bob Evans, chief operating officer; Scott Sumser, vice president

Major Products:

Color cosmetics, Lip Smackers flavored lip balms

New Products:

LipLushous, the company's first-ever lip plumping product

Comments:

The Bonne Bell Company has been a family-owned firm since 1927. Jesse G. Bell, who started the cosmetic company and named it after his daughter, directed the firm toward the youth market from the very beginning, long before other cosmetic companies viewed this as trendy.

Most young girls' first cosmetic product is a Lip Smackers flavored lip balm. This past year, Lip Smackers partnered with Paul Frank Industries (PFI) to create a limited-edition lip balm collection for Holiday 2009.

"One of my favorite teenage memories is of Lip Smackers' Dr. Pepper flavor," said Ryan Heuser, president of Paul Frank Industries. "It's funny how life sometimes comes full circle. Now I get to develop products for a new generation of teens that celebrate Paul Frank's carefree spirit with Bonne Bell!"

People for Ethical Treatment of Animals (PETA) also recently presented a Trail-Blazer Award to Jess A. "Buddy" Bell Jr. for the company's non-animal-testing policy. According to PETA, Bonne Bell substantiates the safety and effectiveness of its bronzers, eye shadow, eyeliner, mascara, and lip color and gloss by studying human panelists in a clinical setting with physicians' supervision and documentation.

Looking for LVMH?

To find out how Unilever, Shiseido and other companies with corporate headquarters outside the U.S. did last year, be sure to read The International Top 30, which is published in the August issue of HAPPI.

Keys to the Categories

Beauty

Fine Fragrance

Household Care

Industrial and Institutional

Personal Care

Tom Branna

VP/Editorial Director
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Title Annotation:THE TOP 50
Author:Branna, Tom
Publication:Household & Personal Products Industry
Date:Jul 1, 2010
Words:26699
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