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What They Didn't Teach You in Med School: Entrepreneurial Approach Is Key To A Successful Medical Practice.

"Practice Pearls," A New Online Learning Tool, Delivers Business Skills to Physicians in Private Practice

WASHINGTON -- Against a backdrop of escalating insurance costs, increased staff turnover and Internet-savvy patients, today's physicians need more than a medical degree.

"Physicians practice in the most volatile legal and regulatory communications environment in history," says Emile Allen, M.D., developer of Practice Pearls (www.practicepearls.com), a new series of live online business skills seminars designed expressly for doctors. Seminars begin June 30, with a plaintiff attorney's perspective on avoiding malpractice suits.

"Eight to twelve years of medical training may produce a practitioner with superb skills and judgment but without the business acumen necessary for professional survival," notes Dr. Allen.

Practice Pearls offers doctors c-suite level Webinars designed to help them manage their practices with the skills of a CEO. Led by experts in law, organizational science, financial planning, marketing and media, the self-paced program prepares doctors to deal with the non-medical challenges inherent in private medical practice.

"Corporate savvy is no longer the sole purview of industry giants," adds Dr. Allen. "To sustain a viable practice, doctors must learn how to stem patient attrition, defuse employee stress, mollify the litigiously inclined, prepare the staff for a secure retirement, scrutinize contracts and still keep pace with breaking developments in the field."

Practice Pearls presenters have counseled Fortune 100 companies and include:

* The Afterburner team - leadership training experts composed of 50 fighter pilots, on the Inc. 500 list of "fastest growing companies"

* Karina Juarez - attorney, Brown Law Group, focusing on business and employment litigation

* William Horan - vice president, Realty Exchange Corporation, largest exclusive qualified intermediary organization in the Mid-Atlantic States

* Richard Falk - president, Marschallin+Sachs, a brand communications firm whose clients include AIG, Merrill Lynch, Dale Carnegie Training, Citibank, and Deloitte & Touche

* Janice F. Mulligan - consumer attorney, Mulligan and Banham, chair of ABA's Standing Committee on Medical Professional Liability

* Jennifer Thomas - president, MediaReady Consulting, former CNN producer

* Bruce Walsh - founder, Walsh and Nicholson Financial Group, advisor -American Medical Informatics Association

* Mary Beth Healy - certified financial planner, Financial Design Group

Courses address issues confronting private medical practices with seminars on expert witness training, working with the news media, navigating partnership agreements, crisis management and financial planning.

Stricken with a catastrophic injury that curtailed his own practice, Dr. Allen observed serious shortcomings in the field as both patient and practitioner. He created Practice Pearls to offer the medical profession the knowledge and business savvy that took him years to acquire from experts in the corporate world.

Note to editors:

For a complete schedule, log onto www.practicepearls.com. Seminars range from $149.95 to $224.95 (for a two-part seminar).
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Publication:Business Wire
Date:Jun 23, 2008
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