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What's what of Who's Who; PUBLISHING.

PUBLISHER Bloomsbury has struck a licensing deal to bring the official book of the world's most important people into the modern age.

Who's Who and its 30,000 biographical entries are to be made available electronically to subscribers of business information provider Bloomberg.

Bloomsbury, which also publishes the Harry Potter books, expects the electronic version to be ready alongside the new print copy in January.

It is being compiled by Who's Who publishers A&C Black, the company bought by Bloomsbury in July 2000.

Text will be placed on an electronic database available to Bloomberg's major corporate clients, although there are no plans to publish Who's Who online.

A Bloomsbury spokesman said the new database reflected the value of Who's Who to firms looking to find out more about contacts in the business world, "It is an important business tool."
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Title Annotation:Business
Publication:Western Mail (Cardiff, Wales)
Date:Dec 15, 2001
Words:140
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